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Podcast Luminaries: Internet Business Mastery

Podcasters are always looking for ways to make money, well, listen and subscribe to Internet Business Mastery and you'll be inspired and ready to rock it out. Make sure you go back at least a couple of years, the older episodes are still very relevant with a ton of fantastic and actionable advice. Having started podcasting in August 2005 Sterling and Jay are still fired up about what they do, are incredible teachers, and simply want you to live the best life you can.

Fun, Fame or Profit? Why are you doing the show?

We produce our show for two primary reasons:

1) Fulfillment - We love talking about internet business. We love inspiring others. We have a mission to help others who want to gain more freedom and financial control in their lives by starting their own business.

2) Money - The show attracts most of our customers. We earn about $1014 per thousand downloads of our show. That money is earned from our membership site, coaching courses and affiliate commissions.

What is your workflow: include hardware, software, text editing, and services as necessary

I use a Heil PR 40. Sterling uses a Shure SM7. Both are awesome professional quality mics. We call each other on Skype since we don't live in the same state. We do a countdown and each start recording just our own voice on our computer using Sony Sound Forge.

These two audio files are sent to our editor to be synced and edited. This is called a double-ender. It makes us sound like we are in the same room and preserves the highest quality while still doing a remote recording. Once the editing is done, that file goes to our virtual assistant who posts the show and show notes to the blog on the prescribed date.

What advise would you give a new podcaster so that they keep going!

Just get started! Be consistent. You have to build momentum and it's hard to do that only producing content a couple times a month. Shoot for once a week. Do not try to be all things to all people. Know who it is that you want to attract. Define your ideal audience member. Speak to that person.

Choose a topic that you are passionate about. That will make your show more interesting for the listener and more fun for you. Also, if money is your goal, make sure you have another goal as well in terms of impact, creativity, personal fulfillment, etc. Money alone will not sustain you.

Has podcasting helped you grow your business.

Yes! Like I said above, most our customers come from finding the show online. Our business earns both myself and my co-host a nice six-figure income. We have had over a million dollars in sales from the show.

What piece of advice would give others looking to generate revenue from podcasting whether directly or indirectly?

Create your own products. You can sell a coaching call series, premium audio/video, an e-book, a private membership or whatever else fits your audiences needs.

Survey them to find out what they want most. If you make money on advertising alone, you are leaving a lot of money on the table.

To get an immediate hit of Sterling and Jay, go to -3 Pillars of Lifestyle Design and check out the wealth of information that they have to offer. You can also send them a voice feedback at 877 877 7507.

libsyn Apps Rockin' the Verizon App Store

Did you guys know that since December, the Wizzard apps are now available via The V CAST App store (Verizon's own app storefront on handsets?)

We've been diligently submitting our apps and now we have 130 apps in V CAST and counting!

Just thought we'd share that little milestone with you :)


You don't have an app?

What are you waiting for? Get yourself one!

If you already have a libsyn account check out if your account qualifies to get an app, and if it does qualify here's what you need to do to submit it.

If you don't have a libsyn account, check out how cool our apps are, and join us!

As always, if you have ANY questions at all whether you host with us or not, please email AppOps(at)wizzard(dot)tv, especially if you wanna get your app right now, they'll get you going ASAP.

Podcast Luminaries: Steve Stanger From The Mac Attack and iSee iShoot iPhone

Since August 2005 Steve Stanger has been sharing his unique voice with the Mac community via his podcast The Mac Attack. He is steady, clear and kind, an wonderful asset to the world of podcasting. Currently his passion for photography has taken him to creating iSee, iShoot, iPhone a podcast casting light on the magic of iPhone photography.

Fun, Fame or Profit? Why are you doing the show?

Fun, definitely for fun. The quick backstory. For awhile I had dual careers -- I.T. guy and radio (on-air and production). The I.T. gig paid the bills and the radio gig fed the part of my personality that needed to be creative and perform. When podcasting came around I had been out of radio for awhile and I was missing the production and broadcasting aspects of it (ask those close to me and they will tell you I was also missing hearing the sound of my own voice too). Podcasting sounded perfect. Originally I wanted to do a music show but knowing licensing was going to be an issue I decided to do a techie based, how-to Mac show and The Mac Attack was born. I had been a Mac user since the mid 80’s and I’m a certified Apple tech (and maybe just a bit of a fanboy) so the subject of the show was a no brainer.

What is your most memorable feedback from a listener?

Over the years I’ve heard from a few listeners that decided to pursue I.T. careers and get Apple certified because of discussions I’ve had on the show. The best thing you can do for your listeners is to be honest and share real experiences.

Do download numbers matter to you? or is audience engagement key?

At this point (for me) audience engagement is key. It’s really about sharing, doing a “brain dump” of information in creative and fun ways. In the beginning I was constantly checking my download numbers.

Let me tell you this -- it will make you crazy if you are just podcasting “for the numbers”.

If you want to have a rewarding experience podcasting really engage your audience. Don’t just use social media to post about new shows. Share info, start discussions, ask for feedback and you will see your audience not only grow but be more involved in what you do.

What advise would you give a new podcaster so that they keep going!

Before uploading your first show do a test show. See how long it takes you to do the show prep and production. Make sure you have both the technical and content aspects down. Have an idea where you’re going. Make a list for yourself of show topics for the first ten or fifteen shows to give yourself a head start. Do your show regularly. If it’s a weekly show do it weekly -- your audience will be looking for your next episode.

Don’t get discouraged if you’re not getting the kind of download numbers or audience feedback you think you should be getting. Have question about podcasting? Ask other podcasters. I have found the podcasting community to be very helpful. Be original!

Guess what? Macworld/iWorld 2012 is almost here and The Mac Attack will be there! Get to know Steve as well as all that his podcast has to offer by subscribing.

Not interested in Macworld? Check out iSee, iShoot, iPhone the coolest and most helpful podcast focused specifically on iPhone photography with tips, tricks and techniques for making those pictures FANTASTIC. Subscribe!

Have any questions or feedback, you can email Steve: tmasteve (at) gmail (dot) com.

Congratulations to libsyn shows featured on the iTunes Podcast Front Page This Week!

We are so excited for our producers that are featured in the iTunes podcast front page!

Libsyn podcasts are always featured across the iTunes Podcasting pages and this week we thought we would share a few that made the home page including new-comers Matt Paxton from the show Hoarders.

Check them out they R O C K!

Podcasts in the screenshot

Other podcasts on the page

If your libsyn podcast is featured in iTunes, why don't you let us know? We'd love to give you a shout-out! Email elsie.wizzard(at)gmail(dot)com

Do Not Use Apple Product Imagery In Your Podcast Artwork...Or Else

In this article we will address the following:

  • How to effectively get your podcast pulled from iTunes.
  • Why not to use Apple images in your artwork.
  • How to get your podcast re-instated if it's been pulled due to use of unauthorized Apple product imagery.

As of this weekend several podcasters have had their podcasts pulled from iTunes completely, with only a very general email message simply informing them of the fact.

As we inquired as to the reason for said podcasts being pulled down, we were informed clearly by Apple that it all boiled down to one thing:

The offending podcasts all had artwork that included unauthorized Apple product imagery.

If you ever wondered whether or not you should or could use Apple products or logos in your podcast artwork, the definitive answer is NO.

Please be advised that if you currently have Apple products, logos or imagery in your current podcast artwork NOW is the time to update. If you have had no troubles in the past, this will not be the case anymore (one of the podcasts removed had its artwork up there for almost 5 years).

If you wait until your show is pulled from iTunes you may not be able to get back your shows ratings and reviews. Change your Artwork now if you have any doubt about your artwork.

Apple is pro-actively seeking out use of unauthorized Apple imagery within podcast artwork and pulling the offending podcasts from iTunes.

Updating Your Podcast Artwork

If updating your artwork within the libsyn dashboard please make sure that you:

  • Change the file name- iTunes does not update the artwork unless the file name changes. For example if the file you used before was "artwork.jpg", change it to "artwork2.jpg". The name must be different.
  • Make sure the jpg or png is 600x600 px

To upload the new artwork in your libsyn account:

  • Click on the Gears icon next to your icon in your libsyn UI.

  • In the pop over box in the lower right you will see your current artwork.
  • Click on "upload" select your new artwork from your computer and then after it uploads click on "Save".

It should update in your RSS feed shortly and with in iTunes in the next 48 to 72 hours.

Re-instating Your Podcast In iTunes

If you have already had your podcast pulled from iTunes you MUST first update your podcast artwork and remove any possible offending Apple images in order to be re-submitted.

Then make sure that you do the following, please email support(at)libsyn(dot)com with the subject heading “Had my Podcast pulled from iTunes due to my Artwork."

Within this email please include ALL THREE OF THE FOLLOWING:

  1. A copy of the email from Apple saying your podcast was removed.
  2. A copy of your new artwork.
  3. The original URL to your iTunes store page. It should look something like this:

We must have all three for us to contact Apple on your behalf. If you don't know what your iTunes store page URL was - please search around until you find it.

Again once you get the three items above email them to support(at)libsyn(dot)com and we will do our best to get your show back at the same iTunes store URL.

IMAGE CREDIT via CC "Think Different" by funadium

Podcast Luminaries: A Window To The Magic

Are you up for some magic? A Window To The Magic one of the longest running Disneyland themed podcasts delivers just that. These guys have been pumping out content since 2005! They bring the sweet delight to the world of podcasting. If you are ever feeling a little blue, consider subscribing or downloading their iOS or Android app. It WILL bring a smile to your face!

Fun, Fame or Profit? Why are you doing the show?

A WindowtotheMagic” is an unofficial fan-based Disneyland Audio Adventure Podcast presented in binaural audio that has been around since July 2005. The idea of the podcast is to take those who enjoy the magic of Disneyland into the Disney parks and resorts once a week, which is especially fun for those that cannot get to the park as often as we can. It is a unique podcast in the fact that it uses binaural audio to transport the listener into the Disney parks and resorts in such a way that they feel as if they are surrounded by the magic, and all of the sounds surround them when they are listening via headphones.

We have been Podcasting since July of 2005, continuously with very few breaks, on a mostly weekly schedule. We got into podcasting because we were starting up a website called where we were going to be selling fan-created DVD’s that featured static “fishbowl” video of The Disneyland Resort with surround sound audio. When Podcasting came on the scene in early 2005, we heard Disneyland doing a podcast to celebrate its 50th anniversary and decided that we could do it differently and expand on their initial vision, making it something that was a little more personal and fun for the listener.

Do download numbers matter matter to you? or is audience engagement key?

As far as download numbers and audience engagement, the Disney brand has a huge following so you almost have a built-in audience when you do a Disney show, however being a unique show such as we are, a Disneyland audio adventure podcast, we aren’t sitting around talking about Disneyland or the latest Disney news, we are actually TAKING you there. Audience engagement is experienced through meeting people in the park who are fans of the show. Download numbers really don’t matter, even though we do enjoy a sizable following, we know that word gets around and people who love the show spread the word. It doesn’t really matter to us who listens as long as we are having fun and we are sharing the magic of the Disney parks with other people.

How has or has podcasting helped create opportunities for you?

Podcasting has created opportunities for us by allowing us to meet some of the people that create the magic of Disney, being able to attend media events at Disney and meet people that we otherwise would not meet. The podcast also has created the opportunity to create a friend base which with Disney Podcasting as a whole seems to be the most important factor overall. Most of the Disney podcasts that are out there have built listener bases that become friends. We even stated a group called the FriendsoftheMagic… that is what we call ourselves, as way of indicating that we are more that just podcasters and listeners but we are friends.

What is your most memorable feedback from a listener?

The most memorable feedback that I have ever received came from a listener named Tracey. She indicated to me that my podcast had helped her though a very difficult time in her life, where she was depressed. She told me that she believes that my podcast may have, in fact, saved her life. Oddly enough, this is not something that is unique to Tracey, but every so often I will receive email from someone that claims that they came across our podcast when they were at the lowest portion of their lives and that through listening to us go and have magical adventures in the parks, they were able to remove themselves (if for even a short period of time) from the problems that they were experiencing, to have a little bit of fun and magic, and that was able to help them through and give them the strength to persevere.

What's your recording set-up plus workflow and what tools on libsyn have you found most helpful in building your brand/podcast?

When WTTM first started podcasting back in 2005 we used a stereo microphone and the iRiver recorder, very similar to that which Adam Curry used on his show, in fact that is where I heard about it. Since then we have upgraded through several recorders finally reaching the Zoom h1 digital audio recorder which gives us the ability to record up to 10 hours on a single battery. We also have increased our microphone quality and moved up to binaural in-ear microphones which help create the unique sound that WTTM presents to its listeners. The raw audio is imported into our Mac computers, edited using Final Cut Express, finally encoded using iTunes. WindowtotheMagic has used libsyn exclusively for hosting and distribution since our inception and we have NEVER considered otherwise.

Have you found that social media has expanded your listener base/reach? (Twitter, Facebook, YouTube, Google+, etc)

We find that social media gives WTTM the ability to share our day-to-day thoughts with our listeners as well as news and things regarding the Disney Theme parks in addition to events/meets happening with the podcast. We go out each week to the Disneyland Resort and host a meet up at the new Trader Sam’s Enchanted Tiki Bar in the Disneyland Hotel. We use Twitter and Facebook to get the word out that we are going to be there, what time we are going to be there, remind them that we are going to be there and to encourage them to come out and join us.

Any notable names of listeners you have heard from over the years?

WindowtotheMagic does have some very unique and even FAMOUS listeners, a fact that we enjoy very much. I was attending a special event one time at Disneyland, and I saw Neil Patrick Harris, who had graciously lent his voice to our Halloween episode a few years ago. I walked over to Neil, wanting to thank him for participating in our podcast. I said to him, “Hi, my name is Paul Barrie, I am from WTTM, and wanted to thank you for being part of our…” And he responded with, “Oh, yes…I know you are, Paul. I recognize your voice from WindowtotheMagic.”

Now folks you have not lived until Neil Patrick Harris has looked at you and said “I know how you are!” Absolute… Podcasting… Heaven.

What advise would you give a new podcaster!

First off, you have to podcast about the things that you love. If you podcast about things that you don’t like you are not going to do it: Secondly, look at what you want to podcast about, find a specific thing that you can give a unique perspective to and then build upon that. Also, look at how often how often you think you can do a podcast. If you think that you can do a podcast every week, every other week, once per month, whatever… If you decide if you can do a podcast once per week, then do one every TWO weeks, if you decide every month, then do one every TWO months. The reason for that is, you will never realize how much work is involved with podcasting until you get into it. So it is best to start small and if you find that you can move up and do them more often, great, but it is better to set a goal that you can definitely reach right from the beginning.

The Business of Podcasting

Now as far as business related topics… Podcasting has allowed WTTM the ability to generate revenue through having our listeners donate monthly to the show to keep it going, as well as to get information out regarding our fan created DVDs that we sell. These were the genesis of the podcast, so it is odd that the podcast is now the vehicle for getting the word out about the DVDs that were originally the thing that created the podcast in the first place. It’s like a giant circle.

When going from being a totally free podcast, to one that is requesting donations and/or charging a premium, WTTM did in fact, receive quite a reaction from its listeners in regards to moving over. MOST were excited by the idea of premium content, while some were not pleased, as can be expected. We have lost a small number of listeners because of this move… Our model is that we put out two shows per month that are free for all, and then, for those that support shows, they receive two additional shows. It is definitely something that you should keep in mind when starting your show, its probably a good idea to do the combination, I would not say charging for your podcast entirely is a good idea. I think you should provide free content and then for those that like what you are doing provide additional content.

Want a bit of the Magic right now? Check out this awesome Halloween episode as well as some recent Audio :) If you want to participate in the WTTM community you can send your feedback to 206-984-9886 or email podcast(at)windowtothemagic(dot)com

If you want to get one of the infamous DVDs that started it all get yourself over to the DVD Store! Let's keep the magic going!

The Ultimate Beginners Guide For libsyn

You did it!!!

You got yourself a libsyn account!!!

Now what?

You thought you had it all under control, but all of a sudden you have no idea what the little icons mean, how in the world do you use FTP...wait, you don't want to use FTP, you want to just upload your media straight in..

Oh, and what is a Destination?

What the heck is a show slug

There's a choice of Templates? How do you configure them?

What's with the storage and libsyn?

Total Confusion

Never Fear! Here Is All You'll Need To Navigate and Learn All About libsyn!

We've got some superstars working in our support team, and one of those lovely folks created this magnificent tutorial for all you libsyn newbies!

This is SERIOUSLY worth a bookmark.

Go HERE to check out the optimal libsyn tutorial :D

Oh, and if you wanna just have to have it right now! CLICK HERE and download the PDF.

Hope that helps!

IMAGE CREDIT via CC "beginner" by Isaac Leedom

Podcasting Luminaries: Cliff Ravenscraft aka The Podcast Answer Man

podcast answer man logo

Cliff Ravenscraft has been podcasting since December 16, 2005! Woah! And he has created soooo much content (nearly 3000 individual episodes) you could spend all of 2012 consuming it all. Whether you are interested in social media, tech, productivity and advise for businesses, The Hunger Games, balanced healthy living, or more, Cliff's got something at that will engage you and at minimum inspire you to do something! In these past 6 years Cliff has become a powerful voice in the field of podcasting.

Fun, Fame or Profit? Why are you doing the show?

When I launched my first podcast, it was just a hobby. I was simply wanting to play around with the technology of podcasting. I had been blogging for many years and feel in love with the idea of producing my own podcast as if I had my own radio show.

My first podcast was a fan podcast devoted to the television show lost (Link: My wife joined me with episode 002 and she joked that we would be lucky if 50 people would be interested in listening to us share our thoughts on the show. However, due to the popularity of the television series, our audience grew to a size of tens of thousands.

There was a time when I became caught up in the mini fame of it all. I had become obsessed with stats, sometimes checking them more than once an hour throught the day. Over time, I came to realize that something bigger than building a "fan base" was happening with our show due to the emails we started to recieve.

While my wife and I are both Christians, we didn't do anything with our podcast to cover the show from a "faith angle." We were just simply fans of the show and purposely left our faith out of most of the conversation since we knew that 40% of our audience did not share our faith.

From time to time, LOST would bring an element of faith into their storyline. They had a supposed Catholic priest on the island, they titled an episode "The 23rd Psalm," quoted BIble references, and such. Because these were brought up, we did cover them a bit.

As I said, emails started to pour in from our listeners. Many of them would say things like, "I've been listening to your podcast for the past several weeks and I have this suspicion that you are and your wife might be Christians…" When I responded to these emails, I confirmed that were indeed. From those emails, lifelong relationships had been formed. I want to point out that not all of those who wrote were Christians themselves.

Due to the number of emails that began to come in, not related to the tv show, we launched two new podcasts. Our second show was the Pursuing A Balanced Life Podcast and our third show was the Encouraging Others Through Christ Podcast. We began to use these other podcasts to answer the questions that were coming in about faith, finances, parenting, money, etc.

Over time, I quit concerning myself about the fame, gave up on stats and realized just how important each single listener was. For me, the focus was no longer podcasting fun, fame, or profit.

I continued to produce podcast content because we noticed that it was making a positive difference in the lives of those who were listening to our show(s). More on this in the answer to the next question.

How has or has podcasting helped create opportunities for you?

I can honestly say that podcasting has CHANGED MY LIFE! After a year of podcasting, it got to the point where I had been spending approximately 10 to 15 hours each week producing content for several shows and I would spend hours each day answering emails from those in our online community.

I began to dream of doing podcasting full-time as my career in December of 2006, though I only saw this as pipe dream that would never really amount to anything more.

However, I became more and more drawn into the world of podcasting and building this online community around our content. As I occasionally shared my dream of podcasting full time in our show(s), people would write in and encourage me to quit my job and "go for it."

Eventually, enough people convinced my wife and I that it might be possible and in September of 2007, my wife and I announced to our community that I was going to put a 90 Day notice into "day job."

Here's the deal, I had spent 11 years building a rather successful career as an insurance agent selling auto, home, life, and health insurance in a family run insurance agency. I was next in line to take over the agency. However, I did put in that notice and on January 1st, 2008, I began my full-time career in podcasting.

You can hear my full story in this YouTube video of my BlogWorld NYC 2011 talk.

I do want to point out that by turning my passion for podcasting into my full-time career, there have been times where my focus had turned to "the money" aspect of it. However, On October 17th, 2011, I posted episode 230 of Podcast Answer Man titled "Why Do I Do What I Do?" I think it's one of the top ten of the nearly three thousand podcast episodes that I have produced.

What is your most memorable feedback from a listener?

Oh Wow! This is so difficult to answer. If you go to that page contains a bunch of audio testimonials from our community about what our network means to them. We also have an entire wall in our studio devoted to the letters, cards, etc that people have sent us from all over the world.

There are two pieces of feedback that do stand out to me though.

First, it would be a dear friend of ours who, after getting to know her very well for over the past few years, just rencetly shared with us, in 2011, that the reason she is so thankful for the work that we do with our podcast content and our online community is due to the fact that our podcasts are what encouraged her to not follow through with a plan to take her own life.

I really don't want to provide any more details than this. But as you can imagine, this had a pretty profound impact on the way we view the importance of what we share in our podcasts.

Second was an envelope that we received in July 2011 from Stuart Crane, one of our relatively new listeners. Inside the envelope was a voluntary contribution of TWELVE THOUSAND DOLLARS and a letter that explained, just briefly, why he had sent the check. If you want to see that check and read that letter, you can at

How important is podcasting to the success of other revenue generating opportunities you currently have?

Podcasting is both directly and indirectly responsible for nearly 100% of our business income. If you are interested in reading about this in full detal, I encourage you to read the blog post that I did at

What piece of advice would give others looking to generate revenue from podcasting whether directly or indirectly?

My entire BlogWorld LA 2011 talk was devoted fully to this question. The title of my talk was "Forget CPM, Proven Methods of Generating Serious Income From Your Podcasting Efforts. Here is the embed of that talk below.

Interested in refining your podcast or as Cliff would say "taking it to the next level" check out this free podcasting video tutorial as well as his premium online podcasting training course. You can also consume hundreds of hours of podcasting tips by checking out Podcast Answer Man.

You can send feedback to Cliff at Cliff (at) PodcastAnswerMan (dot) com, 859-795-4067 or follow him @gspn.

Top libsyn Helpdesk Articles II [libsyn support]

Here we go again! Happy New Year!!!

Time to share some of our most frequented Knowledge Base articles so you can make your libsyn experience the best it can be!

Libsyn Questions

  1. How to change your subscription plan
  2. How to update billing
  3. Changing your iTunes feed URL
  4. What is my file URL
  5. Contacting libsyn

Smartphone Apps Questions

  1. Show Producers: Artwork Design Guide for Android Podcast App
  2. Show Producers: Artwork Design Guide For the iOS Podcast Box
  3. Show Producers: How Do I Delete or Remove an App From Sale?
  4. Show Producers: How Do I Submit My Mobile App Build Information?
  5. Show Producers: What apps are included in my libsyn plan?

If you want more of our top HelpDesk articles check out this post.

Image credit via CC "Another night at the death star helpdesk" by RC-4257