A Landing Page is a static page that your visitors arrive on when they come to your Facebook Fan Page, which has a customized message for your listeners that is meant to engage your listeners and potential listeners to choose to be a part of your community by Liking your Page.
Getting the word out about your podcast: Please remember that there are many folks that are interested in your content that have not yet listened to your podcast! Some of your biggest fans would love to share what you are about, and Facebook is the perfect platform. Here is a place where you can share a bit about your podcast.
New listeners: Podcast fans are always wanting to share what they love. Creating a landing page with clear and simple information about your podcast is a great way for your fans to share your content. Facebook makes it crazy easy from within Facebook, as well as sharing your Facebook Page URL.
An invitation: We all want to be invited. You can design your page to be inviting and welcoming to all who engage with your community.
A call to action: Within Facebook, the biggest call to action is for folks to Like your page. However you design your page, whether it be through video, text or graphics make sure that you have a clear call to action telling folks what you want them to do.
About your podcast: Offer a succinct and clear description of your podcast. Don't assume that your current listeners are the only ones that are ending up on your Facebook Page.
Expectation For Your Page: What's going to be happening on your page? Do you plan it to be a place where you share things you don't anywhere else? Is this where you want to engage with your audience more? Will it be more informational in nature? Offer at least three bullet points detailing what your fans should expect from Liking your page.
An Incentive (optional): "Like the cool podcast page and get an extra bonus episode found inside!" We all want a little free incentive :) Those that choose to Like your page are doing just that, choosing to participate in your community in a more engaged manner. Why not offer them something unique as a way to thank them for choosing your community?
Introductory Podcast (video or audio also optional): You can very easily add audio or video to your landing page. You can create a special video showcasing your podcast or maybe simply explaining what your podcast is about. You can do the same thing with and audio file adding some quick soundbites of your content into one audio file to delight your existing audience and offer a little insight to potential listeners.
Facebook Page Podcast Landing pages are in no way essential. You can do what you have been doing if it's working for you. If you want to enhance what you offer with your podcast or want to grow the engagement of your community then go for it!
In Facebook For Podcasters (Part 1) I mention the essential bits of information that MUST be in your Facebook Podcast page. A landing page is not one of them :)
As always, remember that the way that you choose to produce, engage and grow your audience is up to you. A Facebook Landing Page is simply another opportunity to enhance what you already have going on :)
Here are other ways that are KEY towards a successful podcast.
So what do you think?
You up for creating a Landing Page? Come on back next week for How To Create A Facebook Landing Page For Your Podcast!
Image above is from the The Bunker Project's Facebook Page
Check out Libsyn Podcaster Mignon Fogarty, aka Grammar Girl who has had a very busy summer. Early this month she was interviewed by NPR's Talk of the Nation. You can listen to the entire interview here.
This week she tweeted that she was on her way to Mountain View, CA to speak at Authors@Google.
She also has a new book that debuted this summer "Grammar Girl's 101 Misused Words You'll Never Confuse Again" - check it out here.
You can check out the Grammar Girl podcast here.
With all the traveling and vacation time in the summer kids get a little loopy from all that freedom, especially when they are in a contained space, such as a car ;)
You can get a portable DVD player and buy tons of DVDs. You can have them use your iOS device or other tablet to watch Netflix or Hulu. Both of these are great ideas.
What if you don't want to spend any money or have wifi or 3G connection? It's time to give podcasts a shot.
The following are some of the most popular Kids Podcasts from Wizzard Media. Subscribe, download as many as you can and you have hours of entertainment at your fingertips!
The following podcast descriptions have all come from iTunes or the podcast's about page
A fun, general and short trivia game.
Storynory brings you an audio story every week. Each one is beautifully read by Natasha Gostwick and friends. Let Natasha's voice beguile you with classic fairy tales, new children's stories, poems, myths, adventures and romance.
Listen to the stories of a child, then add your own ending. In addition to fun, this collaborative storytelling podcast and free coloring pages (created by a six-year old girl and her dad) is an educational blend of playful learning and technology designed to help children, their parents, and educators around the world enhance their communication skills.
Everything you ever wanted to know about dogs and the people who love them!
ScienceCastle.com is a online science community that offers science experiments, science projects, science kits, and science classes for kids. Each month we provide live science webcasts. Look for our Podcast in the iTunes Store.
Listen to reviews of the latest kids tv shows, kids movies, kids books, websites and video games straight from the mouth of a kid. This show was created by a nine year old boy. He writes and performs it weekly.
This is just the tip of the iceberg. Simply do a search in iTunes for kids podcasts and you'll be pleasantly surprised at the amount of awesome free content you can get!
Image by roarpett via Flickr with a CreativeCommons NonCommercial ShareAlike license
The podcasters call to arms.
Although there are some tangible and tactical ways to grow your audience, there is a yet another opportunity that sometimes is left untouched by many of us podcasters...
I'll focus specifically on summer time at this moment, as that's the season that we are in, but these tips also apply to other vacation time or holiday time: Spring Break, Christmas Vacation, Thanksgiving, etc.
So why is this time so important towards growing your audience?
Changing Schedules- During summer time, people's schedules and calendars completely change, including the way that they interact with their technology: some drop it completely to get some unplugged time, others engage in new ways with their devices, and still others take the time to experiment with new content and engagement because they have the time.
Added Users- Especially within families media devices are actively being used by more family members, specifically children and young adults, as they are now home and have a lot of idle time in their hands.
Travel and New Environments- I still remember clearly those long summer trips with my brothers and I in the back seat of our minivan, each one of us with either a walkman or a video game. Sad to say, I barely looked out the window! This was the time that I began to cultivate my own "tastes" in music and radio stations. I chose what I listened to. Long travel is the optimal opportunity to cultivate engaged listeners, especially younger ones.
You can see from the reasons above that summer time is an optimal time to gain new listeners of all ages, and it basically boils down to publishing more.
I know it's hard, but here are some ninja tricks to get you producing when no one else is :)
Summer is an Opportunity- Take Advantage: It's awesome to chill out. It's so yummy to not do anything. The thing is, if you really want to get more listeners, more subscribers, a bigger audience, etc. you have to do something about it! Begin to simply change YOUR mindset about summertime and shift it to see the great opportunity you have as a creative, independent, content producer. You are in the driver's seat. Let it rip.
Plan Accordingly: Make time in your calendar to get a publishing schedule together, just for these 6-8 weeks. This schedule will include any or all of the following: regular podcast episodes, extra podcast episodes, extra blog posts (or enhanced shownotes), and email newsletters. Schedule the time (60 min tops) get down some possible dates and ideas. Seeing the long term plan will light your fire!
Create Special Summer Time Episodes, Segments or Blog Posts: More folks will be looking for content, so why not make it easy for them to know what you are all about? You can make a special summer introductory episode all about your podcast and your best work. You can create a new summer intro specially aimed at new listeners, giving them the down low of your site, how to contact you, what your podcast is about, etc. In your shownotes you can also add a little paragraph at the beginning of your post sharing the same info from your intro. Help the newbies know you!
Summer Time Honesty!: What do you do for summer? How do you holiday? When producing the extra content put yourself in your listeners shoes. What kind of content would you like to listen to while on holiday? Swim the middle between you and your audience. While creating new content don't try to do more than necessary or get all fancy, do YOU, be inspired by what you do and what you like, that's the sort of stuff an audience adores.
Keep The Demographics In Mind: Your content may appeal to younger ears. Be aware of that and produce accordingly. Those teenagers are the next generation of podcast listeners so why not educate them about the medium and about the content? If your content is something teenagers might be interested in, welcome them. You could even consider having a segment, or simply mention possible younger ears listening in :)
So you don't have the time nor the desire to publish more? Here are some tips for leveraging what you do have and making it work for you for very little work.
Out of all the strategies and tips above you can implement just a couple, don't feel that you have to do them all.
This podcasting thing is a very personal thing, so whatever you feel comfortable doing DO IT. That's the key.
It would be so awesome to hear back from you guys, to see if any of this helped you get more listeners :) Remember to comment!
Photograph "Family" via Flickr used through Creative Commons
In case you want to celebrate July 4th by listening to some history and/or political content, check out these awesome podcasts below :) They are awesome! (Even if you happen to not be from the US!)
"MTIH presents a quick look at an event that happened on this day in the past. For both the history buff and the casual listener!" - iTunes description
Subscribe in iTunes
"History Podcast focusing on events from Modern to Ancient times. The objective is to bring history alive through the people who lived and shaped major events." - iTunes description
Subscribe in iTunes
"An independent look at politics and current events from popular New Media personality Dan Carlin. Carlin's self-described "Martian" viewpoints infuse each episode with a political alien's take on the world around us and the problems it faces. It's a smart, unique (and admittedly U.S.-centric) program that doesn't dumb down the information or analysis for the slowest person in the room. For those craving a deeper intellectual analysis, a less partisan approach and unpredictable outside-the-box revelations, Common Sense with Dan Carlin is a feast for the mind." - iTunes description
Subscribe in iTunes
"This podcast is a beautifully executed compilation combining the absolute best in left-leaning political news, commentary and occasional comedy with great music to pull it all together. Each edition I choose a political theme and deliver a variety of stories and perspectives from an array of sources on that theme. By the way, this is an ENHANCED PODCAST with cool features built in which is fun but that means that it's not compatible with everyone's audio player. For the STANDARD MP3 feed visit BestOfTheLeft.com to subscribe (even if you still want to use iTunes to manage your subscription)". -iTunes description
Subscribe in iTunes
"Audio versions of Creators Syndicate Authors" - iTunes description
Subscribe in iTunes
"What's on your mind? Unlike those right-wing or left-liberal extremist shows, Free Talk Live is talk radio that ANYONE can take control of. Yes, even you. This is talk radio for politics in a digital age. What is the meaning of freedom? This show is about Liberty with a capital L." -iTunes description
Subscribe in iTunes
Do you want to join the libsyn team like the podcasts above? Check out this post HERE to help you learn a little bit more about us!