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Libsyn 2011 Round-Up!

It's that time of the year...reflection time! We've been looking back at all that we've done over these past twelve months and are getting ready for a fabulous 2012.

It looks like we're getting ready to have a pretty unforgettable 2012!

Here is a little look at just the top goings on at libsyn during this past year...in case you missed them :)

App Growth

libsyn and Wizzard goodness

New on Wizzard

The Fancy New Libsyn Features

Hope you enjoyed this little year end wrap up. We only hope to offer more goodness in 2012.

All of us here at libsyn are crazy grateful that you've chosen to be part of our community. We hope to get to know all of you better and keep growing our vibrant and eclectic libsyn family!

Happy New Year!!!!


Image Credit via CC "Warm Fuzzies" by jurvetson


Podcasters Rewind 2011: Libsyn Producers Share Their Favorite Episodes of the Year

You know how almost every magazine TV show has some sort of year end wrap up? They look back at the year and remember the gossip, news stories, movies, etc?

We thought we should have a teeny bit of something like that for podcasters :)

In our latest newsletter, we asked producers to submit their favorite episode of 2011 so we could do a little bit of that wrap up ourselves, through you guys!

The following are the submitted favorite episodes from YOU our awesome producers. Hope you enjoy listening :)

Deedlecast "Mixtape from Mars" & Radio Personality

The David Feldman Show "Waiting For Gigio"

19 Nocturne Boulevard "The Leech"

Online Marketing and Communications "6 Ways to Write a Better Business Blog"

Professor Dave's Ark in Space "PDAIS 037"

Mental Illness Happy Hour "Teresa Strasser"

Friggin Fabulous Radio "Mike Doughty Interview"

Rouge Radio CFL, CIS & CJFL wrap up

iMake "Universal Craft"

Undead Air "Undead Air #11: The ZomBcon Files"

The Coin Show "The Coin Show Episode 27"

The Reading Womb "Episode 7: The Pregnant Pause"

The Anti-Semantic Show "Episode 83 - On Fact Checker Tom's Puzzling Genitals"

What Could Go Wrong? "028 The Squashed Orange In My Pocket"


IMAGE CREDIT via CC "ipod headphones (hangin' out)" by el patojo


Libsyn Holiday Support Info For 2011

Happy happy holidays :)

You know that during this time of the year things get a little wacky. It seems like all of us are trying to catch up with a gazillion things and the space and time continuum begins to get a little fuzzy....

Although we wish we were unaffected by this sparkling avalanche which is these last couple of weeks of the year, we as well will be caught up with making jolly and cuddly time....

That's a round-about way of saying that the libsyn support team will do it's best to serve you fully in these next couple of weeks but there might be delays here and there, due to the holidays.

But don't fret! Your podcasting support will be met!

Here is what you can expect from the libsyn support team for the holidays via the libsyn support blog:

Due to the holidays please be aware that normal support requests will take a little longer to be responded to. Any system-wide issues or outages will be addressed immediately like we always do.

And of course you can always check out our mighty HelpDesk, where we have a ton of support articles to help you 24/7.

Here's wishing you Happy Holidays, and thank you so very much for choosing libsyn to support you and your fabulous content!

Merry Merry Merry!

-The libsyn Family


Image Credit via CC snowman jack by panic switch 13


Put Your Best Footer Forward: Libsyn Template Tweaks!

We've got a new little feature for our blog templates!

This will make some of you very happy :)

You can now have page numbers at the bottom of your blog template for easy browsing!

Yipeee!!!

Here's how to go about getting that new little feature

(DISCLAIMER: if you don't feel comfortable gallivanting around through your blog pages HTML code, then please don't attempt this)

1. Go to Destinations

2. Click on Webpage: Libsyn Classic Blog page

3. Within the Blogpage HTML/Code box select all and copy. Paste the code into a separate text document.

You do this, just in case something crazy happens while you are attempting this, and you need to come back to the way things were ;)

4. Within the Blogpage HTML/Code box search for [[blog_pane]]

  • To do a search on OSX: Command + F
  • To do a search on a PC: Control + F

When you see the little find box pop up, type in [[blog_pane]] and search.

You will see the HTML highlighted like in the picture below

5.. Directly after [[blog_pane]] add the code [[paginate]]

6. Save

that's it! scroll down to the bottom of your blog page to see the page numbers, like the picture below.

If you can't find "blog_pane" in your template - please contact support@libsyn.com for additional help." OR leave a comment below indicating your unique libsyn slug.

Hope you enjoy being able to browse through all your pages!


PHOTO CREDIT Kevin Dooley via CC


The 2011 Gift Guide For Podcasters

So what do you get your favorite podcaster?

Or...

...what do you want your significant others to consider getting you, oh mighty podcaster as holiday gifts?

Check out our short eclectic little gift guide for those podcasting inclined ;)

The Blue Yeti or The Blue Yeti Pro

Time to upgrade your mics! These are some pretty nice mics, and great looking at that.

Want more choices? Check HERE for more ideas.

Soundsoap 2

Clean up your audio anyone? Think of all the times you've had audio that you just couldn't use because of THAT noise. A little soap never hurt anyone.

Duo USB Travel Charging Kit

I'm sure at some point you ran out of juice on one or more of your gadgets when you really needed to use them. This little puppy charges almost anything iPads, iPhones, and Smartphones, iPods and MP3 players, eBooks, GPS units and more plus it's crazy portable! Seriously a must have.

my-Ditto

Haven't there been times when you are away from your computer and you are missing that one file. This gadget is essentially network attached storage. It consists of an external hard drive you attach to your Mac or PC via ethernet.

Get it running and you can access your files from any remote computer via a secure USB key. Put that USB into any computer anywhere, put in your password, and the files you have sitting at home are available.

They have an app!!! So to top it all off, you can see your files from any iOS device. Awesome.

Sennheiser MM100 Bluetooth Wireless Stereo Neckband Headset

Move with ease while recording, no more getting tangled up, or having your cable spill stuff. Give yourself the option of freedom.

Skype Online Number

Tons of podcasters use skype to do their podcast. Getting a skype number to pass out to your prospective interviewees could make things ever so much easier, especially if they are not computer savvy.

The Greatest Gift

We totally get it, money is tight and gadgets are a bit pricey sometimes so check out the greatest gift you can give a podcaster :)

Do YOU have somet podcasting something or other that's on your wishlist? Share below in the comments!!!

Hope you get what you want this holiday season! And many blessings to all of you and your loved ones!


11 Top Podcasting Blog Posts of 2011

This has been a fantastic year of interaction and community building on our blog.

We've been doing our best to publish articles that empower you as a content creators and help you grow as a podcasters, in addition to sharing with you all the exciting ways that we are growing here at libsyn.

As we looked back at this year's posts, we thought we'd re-cap our best post for you!

The following articles hold a lot of powerful information and insight for podcasters and the end of the year is an awesome time to do a little refinement of your work! Check them out :)

1. The Accessible iTunes Podcast Page

No podcaster can ignore iTunes, whether you love it or hate it. You can get a podcast into iTunes pretty easily, but getting into iTunes isn't going to get you subscribers.

In the haste to get into iTunes, podcasters tend to miss a lot of opportunities. Read this article to make sure you are not overlooked in iTunes.

2. Optimizing Your Podcast Description and About Page

If someone stumbles onto your website will people know you have a podcast? If it's pretty clear that you have a podcast, will people know what it's about?

This article is all about making sure people know what your content is all about, so that they can choose to be a part of your community.

3. Explorations To Get More Subscribers From Your Podcast Website

Every podcaster wants more subscribers. It's not enough to post twitter and Facebook updates. Have you done your homework to get YOUR audience to subscribe to your podcast, and what you can do help that process? This article is full of great tips!

4. Twitter For Podcasters

Every one is on twitter right? ;) Are you milking it for all it's worth?

5. Twitter Followers vs Podcast Listeners- A Podcaster Perspective

Staying on the Twitter theme, just because you have a ton of twitter followers doesn't translate to podcast listeners...really. Great insight from long time podcaster Rob Walch

6. Remember When Podcasting Was For Geeks?

Technology podcast are 2% of libsyn's top 100 downloads. Technology podcasts used to rule the game! Read this post to find out how the tides are shifting and whether or not your category is gaining momentum :)

7. Best Way To Grow Your Podcast Audience

Although this article focuses on the summer season, this absolutely applies to any holiday season or vacation time. Awesome tips to stay on top while everyone else is sleeping ;)

8. Who Says Podcasting Has Lost Steam?

We don't think so! And this is what we decided to do about it

9. Podcast Luminaries: Dan Carlin

"As a certain semi-mythical figure that I work with once said: "It's not always how MANY people are listening, but who those people listening ARE."" Truly fantastic interview, particularly insightful and passionate about podcasting.

10. Your Favorite Podcasting Microphones

A great post by the podcasting twitter community chiming in on the real world microphones they all use for podcasting. Do you see your favorite? If not add it!

11. Frictionless Autoposting Of Your Episodes To Twitter and Facebook Via OnPublish

As podcasters we all want to become more efficient in our production workflow, and using OnPublish to post to twitter and facebook with your libsyn account does just that! Check out the sweet little video plus more info about this service.

Don't have a podcast?

What are you waiting for?



What Exactly is Libsyn? Explained by Rob Walch via Geekazine

Check out the video above with our own Rob Walch being interviewed by Jeffrey Powers. In less than 5 minutes you get everything you need to know about our service :)

Have you had someone ask you what libsyn is and don't quite know how to explain it? Send them a link to this post :)

Here are some questions covered in the video

  • libsyn and Stitcher
  • How do you get a libsyn account?
  • What does libsyn stand for?
  • What are our plans like?
  • Does libsyn host audio or video?
  • What's the relationship between libsyn and Wizzard? What's the distinction between the two?
  • What are libsyn strengths?
  • How do you get your own smartphone app for iOS and Android?
  • Why podcast?
  • How long has libsyn been around?

If you liked the video check out more from Geekazine, including Jeffrey's podcast Geek Smack.



Sell Your Premium Podcast Content As An In-App Purchase [For iOS Apps]

What if you produced the most amazing episode of your podcast that you felt was some serious premium content, but didn't know quite how to make it available?

Make Bonus Content Available For Purchase From Within Your iOS App!

We're making it easier for you!

You can now offer special episodes as an individual purchase within the iOS app. It is both a great way to increase sales of your app as a whole and offer something fresh to your audience!

Think of the slew of new iOS users after Christmas! Why not offer special episodes for an additional charge of 1.99 and up!

Offer high quality Premium content

This episode should be something special and not released into your regular feed. It could be anything from 2011 bloopers, an extended interview, to a special holiday episode! Let your creativity thrive as you offer more value to your loyal fans :)

Keep it fun and something your audience can’t live without.

How to provide your holiday in-app purchase episode:

  1. Create and load the episode you would like into your account and save it in a draft state.
  2. Email appsupport@libsynsupport.com and provide your show title, the episode title, and price of the episode.
  3. We will submit your product to Apple and will notify you once it is approved so you can let your audience know!

REMEMBER: Typical approval time is about a week so don’t wait to load your episode!

Please let us know in the comments if you have any questions about the above.

Take the time to offer your audience something special in the app!


Frictionless Autoposting Of Your Episodes To Twitter and Facebook Via OnPublish

Cross posting rocks!

Your workflow at libsyn has become even more efficient. We've just released our OnPublish Twitter and Facebook feature system wide!

What exactly is OnPublish to Twitter and Facebook?

Whenever you publish an episode from your libsyn dashboard you have the option to auto-post to Twitter and/or Facebook.

Sweet no?

Here are some other killer features:

  • Publish episodes or text posts- How about them apples? You can auto-post blog posts as well!
  • Automatically shortens URLs- Who doesn't want a p.odca.st URL? Totally cool.
  • Schedule your auto-posting- You can choose the time to let your audience know when you've released a new episode. SUeet!
  • Supports multiple twitter and facebook accounts (Pages not supported...yet)- You can be you and you can be your show or business. There's an efficient feature for you ;).

You can check out all the How To info over at this HelpDesk article.

So you don't have a Twitter account or Facebook account? How about checking two articles from our knowledge base to help you set them up plus tips to use them successfully :D

  1. Podcasting: Twitter
  2. Podcasting: Facebook

Let us know how it goes! We'd love to have your feedback in the comments!


How To Greatly Increase Your App Sales!

Money, Money, Money

How To Greatly Increase Your App Sales!

We've just wrapped up our Fall App Campaign and we were BLOWN AWAY by the results of simply having a little ad inserted in podcast episodes advertising their apps!

Talk about awesome sales!

So how about it? Advertise for your app in your podcast and increase your sales

A new iOS or Android device is on everyone's wish lists and so is your app!

So, why run an app ad you ask?

It works!! Our top apps see significant increase in sales when they promote the app in their podcast with an App Ad. 'Tis the season to make some extra cash!

How is the app add inserted?

We have managed advertising campaigns for companies like Ford & Puma through our podcast ad insertion technology. This technology allows us to seamlessly stitch an ad into a show for a desired period of time without any additional production effort from producers or disruption to downloads.

Since we have this nifty little tool, we are now offering you the opportunity to provide your own custom ad, just like Ford or Puma, for the Happy Holidays App Ad Run. Woo hoo! Its time to promote your app!

It's a no-brainer :)

When and how do you submit your custom ad?

To have a custom ad included in the the Happy Holidays App Ad-Run you must submit it by Monday December 5th. Yes, that's less than a week away!

The add will then appear in your show as a pre or post roll from December 12th - January 9th.

Please submit your 20 to 30 second MP3 ad to PAUL no later than December 5th at Paul.Bruns@wizzard.tv.

Still have questions?

Here are some FAQs we often get about running these campaigns:

I have no idea how to make an ad! Help, I need some examples!

Never fear this article has lots of great stuff including some audio ads from other producers. You can even easily customize the simple short copy below. It's that easy!

"DangerDog Fans. Check out the DangerDog App in the iTunes App Store. Exclusive content, Extras and its a great way to support our show. Search Danger Dog in the iTunes app store."

Don't know what to say? There are lots of great new features!

If you have an Android App your app is now Kindle Fire compatible! Read our blog post to learn more!

If you have an iOS app it is now iPad and Retina compatible plus the additional great new features found in this post.

Will the ad appear in the app?

No, our ad serving technology is so tricky that the ad will only appear in episodes not listened to or consumed through the app!

What if my podcast is video?

No worries there either! If you provide us with the MP3 file we will create a customized plate that will appear while the audio plays! When you mail in your audio though be sure to mention that your show is video.

Remember for more great promotion ideas check this out :)

We look forward to getting your custom ad and making you some money!


Money Image used under Creative Commons license and attributed to Daniel Borman


Glad tidings! New features for the iOS app are in!

In the last few months we have been working like CRAZY over here to get your app updated for the holiday season!

New Features For The iOS App

Tadaaa! check out these killer new features and let your audience know about the coolness ;)

Now iPad & Retina Compatible!

With your app now available for the iPad it actually shows up in the market twice, doubling your exposure in iTunes to new audiences :)

The Retina compatibility guarantees that your images look great both on the iPad and the iPhone.

Customize the Main Menu

Users can now customize the buttons in the main navigation of the app just like they do their phones. It is as easy as drag and drop :)

Share Text Posts

The app also now supports text only posts! If you have some special announcement or blog post you would like to share with your audience you can now publish it through the app.

To see if your app is at the correct version and how to do a post as a text post to your app, visit this knowledgebase article.

Swipe-through the episodes

Before this update users had to go back to the main menu to select a new episode. Now users can simply swipe from one episode to the next!

Know which episodes have been played

The app now also shows you which episodes you have played by graying them in the app.

Wait there’s more!

Some of the other features included in the app are share with a friend, the More button, and the ability to toggle between show and episode level extras.

  • Share with a friend allows your audience to share the app via their own twitter or facebook pages, not just the shows, a great audience growth tool.
  • The More button allowed us to add more buttons like settings and the ability to edit the app’s main menu. We hope to add more features here soon!
  • Your episode and show level extras are now stored under one Extras button and your audience can toggle between the two as well as view all extras within the app.

Don't have an App for your Show???

If your interested in an app for your show and don’t have one be sure to be at the $20+/mo account level, go into libsyn and click on the APPS button at the top and then the Podcast Box form.

Fill out the form that you find there and we will get your app submitted, so you are ready to rock for the holidays :)


11 Creative Blog Templates From Libsyn Producers!

It's pretty incredible what you can do with a little creativity :)

Check out these amazing templates that have been customized by libsyn users.

If YOU have a sweet customized, pimped out libsyn page, let us know in the comments! We are always looking for inspiration!

1. Today in iOS

2. Brini Maxwell

3. Sofa Dogs

4. The Dork Forest

5. Trampled Bat

6. The Rimington Trophy

7. Adobe Creative Suite

8 The Romeo Theater

9. WTF with Marc Maron

10. The Common Good

11. The Journey Of Faith

We’re looking to add our own new templates, so if YOU have a sweet customized, pimped out libsyn page, let us know in the comments! It will really help us towards improving our existing templates!


Kindle Fire and Wizzard Apps #FTW

Kindle Fire and Wizzard Apps #FTW

We just got our Kindle Fire in the office.

Our Apps look awesome!

Check out some of these screenshots with Cali Lewis Geekbeat.TV App:

Sweet no?

Don't know about the Kindle Fire or want to know a little more? How about having Cali herself tell you about it?

Below is the latest Geekbeat.tv

Want more? Watch Cali unbox the Kindle Fire and check out a review :)

Are you thinking of getting one of these puppies?

PS: Our Android Apps in Amazon are compatible with the Kindle Fire, so if you want your Android app available for all those Kindle Fire presents, submit your app today!



Podcast Luminaries: Fastpitch Softball TV with Gary Leland

Gary Leland is no stranger to the world of podcasting and is a great example of longevity, consistency and achievement. If you ever want to delve into the world of fastpitch softball, The Fastball Softball TV is your first stop! Subscribe!


Fun, Fame or Profit? Why are you doing the show?

Fun & Profit. I have been involved with Fastpitch Softball for a long time. I have coached two Texas State Championship teams. I own a Fastpitch Softball Sporting good store, and website http://SoftballJunk.com. I am also the Texas State Director for USSSA Fastpitch http://USSSAntx.com, so podcasting about fastpitch softball was a great fit for my fastpitch softball enterprises.

What is your most memorable feedback from a listener?

The world of fastpitch softball is a very small world anytime I go to a tournament, or convention for fastpitch softball, fans of the show tell me how much they enjoy the show. That is always a nice thing to hear.

What has changed the most in your recording setup since you started?

Since I started with an audio podcast, and now I am mostly video I would have to say cameras, green screen, and video editing software.

Any notable names of listeners you have heard from over the years?

I have heard from or met almost every Olympian that ever played softball because of my podcasts.

Have you found that social media has expanded your listener base/reach? (Twitter, Facebook, YouTube, Google+, etc)

Yes, but I think that is because I work at it. I do not think just adding your self to Facebook, or Google + means results unless you work at it.

What is your workflow: include hardware, software, text editing, and services as necessary

I film the main body of my shows at ether softball camps or softball clinics. Then I come back to the studio and record my intro and outro for each episode. The into really just explains what each episode is about.

Then I import everything into final cut on my iMac, and edit it there.

How has or has podcasting helped create opportunities for you?

I now know most D1 softball coach, and I said earlier most former Olympians that played softball, as well as many Pro Softball Players. These relationships are opening new opportunities all the time. I am now the Texas State USSSA Director, due to relationships I built from podcasting.

How important is podcasting to the success of other revenue generating opportunities you currently have?

I sell advertising on my episodes which brings in money, but advertising my own softball store http://SoftballJunk.com bring in most of my podcasting revenue.

Did you start off podcasting and that lead into a business or did you see podcasting as a necessary support for an existing business?

I was in business already. I added podcasting to enhance my existing business.

What piece of advice would give others looking to generate revenue from podcasting whether directly or indirectly?

Do not get discouraged. Most people do not find advertisers overnight. It could take years.


If you want to contact Gary or Fastpitch Softball you can do so by emailing gary (at) fastpitch.tv or call his feedback line 209-Softbal. Follow Fastpitch on Twitter or Facebook.

Listen to the show for a coupon for $30 off softball bats 5 minutes into the show.


More from our PODCAST LUMINARIES SERIES:

Polymer Clay, Dan Carlin, GamerTag Radio, Genealogy Gems Podcast, Never Not Funny, Steve Runner, Keith and the Girl


Congratulations to Libsyn Podcast Award Winners!

LuMaxArt Golden Guy Trophy Winner

There were a ton of libsyn podcasters that were nominated for Podcast Awards there were bound to be some winners, and here they are!!!

Best Produced Podcast

Inside the Magic

Comedy

WTF with Marc Maron

iPhone app

Android app

General

Greetings From Nowhere

Android app

Mature

Smodcast

iPhone app

Politics/News

Majority Report

Travel

WDW Radio

iPhone app

Android app

Science

Skeptics Guide To The Universe

Congratulations to all of you on behalf of the libsyn team :)



image credit via creative commons to http://www.lumaxart.com/


Check out these Libsyn Podcasters at Blog World

We used Storify to pull together a list of Libsyn producers that are speaking at Blog World Expo.


Podcast Luminaries: Duct Tape Marketing

John Jantsch and Duct Tape Marketing = massive success. As podcasters subscribing and listening to all 300+ episodes which begun in 2005, will do wonders for your brand :)


Fun, Fame or Profit? Why are you doing the show?

Honestly I started the show because I had done an AM radio show for about a year and saw how much access it gave me to the thought leaders in my industry - turns out it's now produced fun, fame and profit

What has changed the most in your recording setup since you started?

I kid you not I started recording phone coversations on a speaker phone with a mic capturing me and the guest - I don't do that anymore. Now I use a mixer condenser mic and software to edit each track individually.

How has or has podcasting helped create opportunities for you?

Podcasting has opened so many doors because of the people that I've had on the show and then become friends with. People like Guy Kawasaki, Seth Godin, Harvey MacKay, David Allen - have all endorsed my book and created opportunities for me because we met while I recorded twenty minutes or so of our conversation.

How important is podcasting to the success of other revenue generating opportunities you currently have?

For me it's a big piece, we've had significant revenue sponsorships for the podcast, but more than that it's a tool to integrate into my overall content and education puzzle. I write books and products, speak and consult and my blog and podcast are the proving ground for a lot of my ideas and a great deal of my exposure to the folks that end up buying our products and sharing our brand.


Want to learn more about Duct Tape Marketing? Go to www.ducttapemarketing.com for a wealth of information and products. You can also follow Duct Tape Marketing on Twitter and Facebook.


More from our PODCAST LUMINARIES SERIES:

Polymer Clay, Dan Carlin, GamerTag Radio, Genealogy Gems Podcast, Never Not Funny, Steve Runner, Keith and the Girl


Libsyn is at BlogWorld LA! #bwela

Are you ready?

We certainly are :)

If you are going to BlogWorld LA come on by and visit Booth 421. We would love to see you!

And guess what? Come on by for a chance to win a free month!


Celebrate Halloween Listening To Podcasts!

Not going out treat or treating? Or going trick or treating but would like a little break?

Here are some Halloween Episodes from libsyn podcasters that shared them with us via Twitter and our Facebook Page.

Make a little playlist and enjoy!

  1. The Groove- download mp3
  2. Take The Red Pill- download mp3
  3. ISPodcast- download mp3
  4. Mike Lee and Terry Martin Podcast- download mp3
  5. The Moonlit Road- download mp3
  6. Reality Check Podcast- download mp3
  7. The Thumbcast- download mp3
  8. Artic Circle Radio- download mp3
  9. Lethal Injection Podcast- download mp3
  10. Inside The Magic- download mp3

Happy Halloween!!

How about you? Wanna share your Halloween episode? Do it in the comments below :)


Podcast Luminaries: Grammar Girl

If you have ever wanted to refine your grammar, or simply expand your knowledge Grammar Girl is the one for the job. Mignon Fogarty has been podcasting since 2006 and has had some tremendous success via the podcasting world. Subscribe to her show to listen to a high quality podcast, succinct, clear and to the point, while being full of personality.


What is your most memorable feedback from a listener?

A long time ago, I got an e-mail from a military guy who was talking about Grammar Girl with his buddies in a late-night diner when they were overheard by "a bunch of gay thespians" (his words) who were also Grammar Girl fans. He said the two groups, which never would have interacted under normal circumstances, talked and laughed for quite a while about how much they all loved the Grammar Girl podcast.

Any notable names of listeners you have heard from over the years?

Penn Jillette is a fan and invited me to the Penn & Teller show in Las Vegas to listen and let him know if he was making any grammar mistakes. I was so entranced by the show, that I forgot all about the grammar and had to attend a second time so I could give him feedback! There weren't any errors, although we had an interesting conversation about "disappear" as a transitive verb, as in "I will disappear this woman." I had never heard it used that way, but it turns out to be a legitimate use.

Have you found that social media has expanded your listener base/reach? (Twitter, Facebook, YouTube, Google+, etc)

I've built big followings on Twitter and Facebook, and it started with the podcast, but they have taken on a life of their own, and now many of those followers aren't podcast listeners. I actually have to remind myself every once in a while to mention the podcast and encourage people to subscribe. I just dabble on YouTube and Google+ right now.

How has or has podcasting helped create opportunities for you?

Podcasting has changed my life. Because of the podcast I was invited to be on the Oprah Winfrey Show to talk about grammar, I got a major publishing deal with Macmillan, and my first book was a New York Times best-seller (which I'm convinced is because of the enthusiasm of my podcast fans). I'm Grammar Girl full time, and although podcasting is only part of my income now, it's the thing that made it all possible.


Mignon now has 6 books under her belt with her newest one coming up in November "101 Words To Sound Smart." You can learn all about them HERE.

If you want to keep up with Mignon you can follow her on Twitter or Facebook!


More from our PODCAST LUMINARIES SERIES:

Polymer Clay, Dan Carlin, GamerTag Radio, Genealogy Gems Podcast, Never Not Funny, Steve Runner, Keith and The Girl


Vote For Libsyn Nominated Podcasts in the Podcast Awards!

We've been busy voting for these fabulous podcasts! Have you had an opportunity to vote?

Voting for the Podcast Awards closes tomorrow evening October 27, so you only have 2 more opportunities to let your voice be heard! Winners will be announced at BlogWorld LA

Through our libsyn twitter account we asked for those libsyn podcasts that were nominated to let us know so that we could vote for them. The following are the incredible group of podcasters that responded to our call to action. 

Let's support the group and cast your vote HERE!

  1. The Fringe Podcast-  Entertainment
  2. UC Radio- Podsafe Music
  3. The Audacity to Podcast- Technology
  4. Christian Meets World- Religion Inspiration
  5. Gamertag Radio- Gaming
  6. Bend over and Take it- GLBT
  7. Joe Rogan Experience-  Best Video
  8. Kid Friday- People's Choice, Education
  9. Inside the magic- Best Produced, Travel
  10. Amateur Travel- Travel
  11. File Under Horrible (FUHcast)- Comedy
  12. The Advanced Selling Podcast- Business

60+ libsyn podcasts nominated for the podcast awards :)

Those 10 podcasts above are not the only libsyn podcasts that are nominated. There are also 49 other nominated libsyn podcasts! Wow! Take a look at them below :)

  1. Smart Passive Income- people's choice, business
  2. Cocktails and Cream Puffs- people's choice
  3. Manager Tools- people's choice, business
  4. The Majority Report- people's choice
  5. The Mike Tech Show- best produced, technology
  6. Underwood and Flinch- best produced
  7. The Adam Carolla- show best video
  8. The Young Turks- best video
  9. Planet Money- business
  10. Comedy Bang Bang- comedy
  11. WTF with Marc Maron- comedy
  12. Slate's Culture Gabfest - culture/arts
  13. Yarn Craft culture/arts
  14. Brain Burps About Books- education
  15. Hardcore History- education
  16. Hunger Games Podcast- entertainment
  17. Nutrition Diva- food
  18. The Sporkfu-l food
  19. A Casual Stroll To Mordor- gaming
  20. Family From The Heart- general
  21. Greetings From Nowhere- general 
  22. Gay Sunday Brunch- GLBT 
  23. Homoground- GLBT
  24. Pod is my Copilot- GLBT
  25. Balanced Living Weekly- health 
  26. Ben Greenfield- health
  27. Get Fit Guy- health
  28. Quackcast- health
  29. Erotic Awakening- mature
  30. Friday Night Fun- mature
  31. Keith and the Girl- mature
  32. Sex is Fun- mature
  33. Smodcast- mature
  34. Doug Loves Movies- movies
  35. Film Spotting- movies
  36. Spill Movies- movies
  37. Best of the Left- politics
  38. Free Talk Live- politics
  39. The Majority Report- politics
  40. Almost Daily Devotional- religion
  41. Astronomy cast- science
  42. Big Picture Science- science
  43. Mysterious Universe- science
  44. Americarnage_ sports
  45. Podnutz- technology
  46. The Bowery Boys- travel
  47. The Season Pass- travel
  48. WDW News Today- travel
  49. WEDWAY Radio- travel

If you host your podcast with libsyn and are nominated for the podcast awards and are NOT on the list, let us know in the comments. We may have missed some!

Congratulations to all!


Podcast Luminaries: Keith and The Girl

SERIOUSLY? You haven't listened to Keith and the Girl??? What in the world are you waiting for. Subscribe. They've been at it since March 2005. With Keith and Chemda you are guaranteed to laugh, cringe, question, scream and any other emotion known to man. You certainly won't be bored. And by golly, you won't be bored with this interview ;)


Fun, Fame or Profit? Why are you doing the show?

We started Keith and The Girl to promote, in some way, stand-up comedy/writing and singing that we were doing on the side. We soon got into it so much so that we wanted it to be the main thing we were pursuing. That soon meant it had to be our only job as we were dedicating so much time to it. The money was necessary. Merchandise here, an ad there... So... put us down for fun, fame and money. We're in for all three.

What is your most memorable feedback from a listener?

Unfortunately the negative email. We're artists in the end, and of course artists focus more on the negative. I seem to start reading the emails that begin with: "Hey, dipshits!" Ones I actually enjoy? We really like hearing we helped/changed a person's life - made them more confident, what have you. The people that get tattoos of our logo because of how we affected them never gets old. www.KATG.com/tattoos

What has changed the most in your recording setup since you started?

Bigger and better equipment that we don't really understand. Do you know what a compressor does? I don't. We have one though. I think it's working.

Any notable names of listeners you have heard from over the years?

Your mother. (I'm just kidding. I don't know if she listens or not. I do know that she's a whore though. (I'm sorry again. All our listeners are notable is the thing. (Except for the ones that start their emails with 'Hey, dipshits!')))

Favorite libsyn.com feature?

The ease of putting up shows. Without question. I don't know how to make an RSS feed. I think one of the esses stands for Simple? Please. Nothing simple about all these 1s and 0s. LibSyn takes care of it all though. I guess they have a 2 keeping an eye on everything.

Have you found that social media has expanded your listener base/reach? (twitter, Facebook, YouTube, Google+, etc)

Hmm... It must be, right? I'm gonna say yes.

What is your workflow: include hardware, software, text editing, and services as necessary

I met someone at my high school reunion. They said, "Must be nice to have a show and only work one hour a day..." I didn't correct them. I said, "It's great, you should try it." They said, "I so should. Must be nice..." They never will.

It's a job, and it's work, and we work it about 12 hours a day. The workflow is serious, and that's why it ends up so rewarding.

Do download numbers matter matter to you? or is audience engagement key?

Those are my choices? I guess the right answer is engagement, right?

Of course download numbers matter. That's the whole point. But I'm going to say 'audience engagement'. That really seems like the right one to pick.

What advise would you give a new podcaster so that they keep going!

Don't, actually. We were here first!


If you can't get enough of Keith and the Girl you can:


More from our PODCAST LUMINARIES SERIES:

Polymer Clay, Dan Carlin, GamerTag Radio, Genealogy Gems Podcast, Never Not Funny, Steve Runner


Killer BMX Video Podcast: Kink BMX

Have you all had the opportunity to check out BMX Video Podcast? It's seriously cool.

The podcast takes you along with the Kink Bike family and highlights world class riders and riding that will knock your socks off. The quality of the video is superb. It makes exotic locations look even more beautiful and the every day street/park look like the place to be.

One of the world champion riders highlighted and part of the Kink BMX team is Pittsburgh's own Chris Doyle. Chris is perhaps one of the nicest and all around great guys in the BMX circuit.

"His killer combination of style and tendency to go big have kept us all captivated for over ten years. He rewrote the book on consistency at dirt contests during his rise to BMX fame. He dominated the DK Dirt Circuit series in the late nineties with way overclicked 360 turndowns and suicide double trucks."

He was a BMX NORA cup winner for dirt riding in 2010 and most recently qualified 2nd at at the last stop of Dew Tour this year. Needless to say, we think he's awesome!

Their latest episode has them riding in the South of France. It's so cool to see that country through the eyes of BMXers :) Check it out below.

Kink trails trip in Southern France from Kink Bike Co. on Vimeo.

Kink Bike Company is the coolest!

Zack Phillips founder of Kink Bike Company was just 16 when he realized that stronger parts were needed. He had the desire to fill that need and his awesome company was born. Kink is the first rider-owned and operated BMX bike company to concentrate on parts and accessories.

Now it's so much more than that! It's really pulses with all things BMX and continues to be a leading action sports bicycle company. Knowing his fans and customers are tech savy and have mobile devices, he wanted to provide the podcast as another way to stay connected to the community.

That's some serious coolness.

If you are a fan of BMX or just wondered what BMX is, you MUST subscribe to Kink BMX!

Follow Kink on Twitter

Like Kink on Facebook


Chris Doyle Photo Credit: Pete Demos/Shazamm/ESPN


Your Favorite Podcasting Microphones

Man do podcasters love their microphones! And it seems that there are a lot of podcasters interested in knowing more about what microphone to use as well as what others use.

We asked on twitter: What's your favorite podcasting microphone?

It certainly was a lively conversation on Twitter!

I'm amazed by all the high end microphones our producers are using! I think we're going to have to do some diggin' for a future post to provide y'all with some 'economic' choices. :)

Podcasting Microphones By Podcasters

For those of you that missed the conversation, here are the microphones suggested by podcasters for podcasting:

theRamenNoodle Daniel J. Lewis @libsyn You'll hear this one a lot: the Heil PR40. #podcasting

jonreadscomics Jon M. Wilson @libsyn The simple bottom-of-the-line Logitech analog headset. Clear reception, no buzz, works like a champ.

karinhoegh Karin Hoegh @libsyn I agree with @theramenNoodle Heil PR40 #podcasting

goodbadgeeky Nick Nitro @libsyn marshal XML condensor mica

ctrlaltdeliver Jim Meeker @karinhoegh @libsyn @theramenNoodle Heil PR40 is not in this teacher's budget, but is in hopes and dreams #podcasting

mediacastguy MediacastGuy @libsyn Heil PR40

invervegas KDP @libsyn Fav mic for podcasting: Behringer C1

Legopolis Steven Schapansky @libsyn Blue Snowball FTW!

bcdunkel Brian Dunkel @libsyn Anyone suggesting any good budget microphones? #impoor

TheMediocreShow TheMediocreShow @libsyn EV RE20 the finest vocal transducer known to man. Am I right @RickEmerson

RickEmerson Rick Emerson @TheMediocreShow @libsyn You…are correct, sir.

richardgperry Richard Perry @libsyn Shure SM7B

bonnyface Julie Kuehl @libsyn @bcdunkel Logitech headsets don't get enough credit. They'll do for a tight budget.

YoGeek ♥ Elsie Escobar 4 an onthego podcasting Mama: built in ZoomH2 mic & audio-technica PRO88W RT @libsyn: What's ur favorite podcasting microphone? #podcasting

reformedcast Scott Oakland @libsyn I use the Heil PR40 and absolutely believe it is the best mic available!

mediacastguy MediacastGuy @libsyn The best VALUE microphone for #podcasting is the Audio-Technica ATR2100-USB. Less than $50 US from Amazon.

jtswhipped jtswhipped @libsyn @legopolis @bcdunkel @themediocreshow @rickemerson @richardgperry @bonnyface @reformedcast shure mics. The only way.

TokyoPodcast Anthony Joh @libsyn I love my RODE Podcaster USB mic becos I only need my laptop + mic to record my show. It's a portable studio I can take anywhere

TheMediocreShow TheMediocreShow @jtswhipped @libsyn i have a shure sm7b as well, the RE20 still sounds better for male voices.

Do you see any microphones that are missing from the list? What do you use?

Elsie Escobar



Podcasting Luminaries: Skepticality


Perhaps one of the coolest and nicest couple of podcasters around, Derek and Swoopy have been producing Skepticality since May 2005! The show is bound to have you engaged with their lovely snarky angle ;) Expect interviews with scientists and debunking myths, popular thinking, and pseudoscience. What are you waiting for? SUBSCRIBE!


Fun, Fame or Profit? Why are you doing the show?

We started the show because when we started no one was addressing the Skeptical outlook, at all, in podcasting. Of course this has all changed since. There are now over 100 or more podcasts which specifically focus on skeptical issues.

Any notable names of listeners you have heard from over the years?

The coolest thing is some of the folks who have contacted us who have been listening to the show since the beginning. The best example is Neil DeGrasse Tyson, the current host of the PBS show NOVA ScienceNOW and the current director of the Hayden Planetarium at the American Museum of Natural History, he sent us an e-mail quite soon after iTunes included podcasting. Either him, or Adam Savage, one of the Mythbusters.

Have you found that social media has expanded your listener base/reach?

Most definately. We have a presence on most social networks to keep, and potentially new listeners informed about new events which we are involved with, or items of interest which folks who enjoy our content might want to know about.

How has or has podcasting helped create opportunities for you?

The best example of how our podcasting has created opportunity for us would have to be when we were asked to become the Official Podcast of Skeptic Magazine. That honor has been a great partnership and gives us some very cool opportunities to out and be more engaged with the public.


Derek and Swoopy are directors for DragonCon, worlds largest culture convention, and run the full Skeptic Track there! http://www.skeptrack.org/ Make sure you come see them next Labor Day!*

If you want to contact Skepticality you can do so via their email: host (at) skepticality (dot) com, or their feedback line: 1-866-800-212. You can also follow them on twitter @skepticality or their Facebook Page.

A fabulous way to consume their content and support the show is to get their awesome iPhone or Android App!


More from our PODCAST LUMINARIES SERIES:


Wanted: Beta Testers For New Libsyn Features!

Libsyn is pleased to announce the immediate availability of the Libsyn Beta Program. Libsyn is looking for people to help test it's next new features. Libsyn Beta program users will get to test drive the latest and greatest from the Libsyn development team and see what's to come in future versions of Libsyn.

If you're interested in helping us test and providing feedback consider submitting a beta tester request. Our beta program will be opened up to only a select number of producers who request invites so hurry and get your requests in now.

If you are interested in being on the cutting edge of all things Libsyn login to your libsyn account and head over to our beta request page:

https://three.libsyn.com/lite/beta/

***REMEMBER*** You must be logged in to access the page!!!!


Welcome To The Conversation!

A few weeks ago, our blog post read “So much good stuff to share, so little time”.

It is true!

We have been highlighting Podcasting Luminaries, Reviews, Favorites, App announcements and other news from our customers and the industry. We are thrilled by the response and continued excitement around podcasting.

Exciting Recent Announcements

In the last several weeks we have announced several big name podcasts to highlight just a few of the brands that have come on-board: EA Sports Madden NFL and the USDA on libsynPro.

Today, two new comedy apps from Aisha Tyler and Greg Proops are available, marking the 2,000 App milestone.

Congratulations to our producers and the team for hitting the 2,000 App milestone!

With all of the on-going effort related to the pending deal with FAB in China and the fast changing online media market, our team (Wizzard Media and libsyn), along with our producers are continuing to expand the network and grow audience.

Thank you to our valued customers and our hard-working team!

Looking For Your Input

Our goal of serving our producers and their audience is our priority.

Over 13,000 shows rely on libsyn and we are committed to providing podcast publishers with the best distribution and monetization services. We continue to work hard to improve our service, reliability, performance and customer support.

We have been busy with improvements, but we’re not done.

Since libsyn was launched in 2004 our focus has been on our producers and remains so today. We want to make libsyn better. We’re more excited than ever and are adding more ways to interact with our producers and trying a few new things too.

Over the next several weeks, we'll be beginning a new program for producers and rolling out new features. While some projects will be starting off with a limited number of producers, we will also be previewing upcoming features and want your feedback. Let us know what you think.

Look for On-Publish support for Facebook and Twitter – more to come!

In the meantime, you can find the latest here:

And of course libsyn.com.

Don’t forgot to join us at BlogWorld LA. We hope you’ll join the conversation.


Post by Laurie Ann Sims, President, Wizzard Media



What's Your Favorite Podcast? A Twitter Conversation

Yesterday morning on twitter we asked "What's your favorite podcast?"

It was so great to see so many of you sharing your favorites, we thought why not share some of them with those that might have missed the conversation?

If your favorite was not mentioned, add them to the comments with a link to their site!

Twitter Podcast Faves

And by an overwhelming mention:

Thank you @applefreak, @thesepretzels and @uffel for participating as well!

Make sure you follow us on Twitter to participate next time!


Wanna podcast? Join the libsyn team, here's your first step. Want your own App for your show? Get started here


Podcasting Luminaries: Never Not Funny

Never Not Funny has been going strong since 2006! That's 5 1/2 years, an impressive length of time for podcasting. Jimmy Pardo, his producer Matt Belknap plus fantastic guests will have you engaged, entertained and laughing. Who's not up for that? Subscribe to the podcast HERE.


What is your most memorable feedback from a listener?

Early on (like in the first year of the show) we heard from a woman who was in the Peace Corps stationed in the Republic of Georgia. It took her something like 19 hours to download one episode of our show because the Internet connection was so bad there, but she would do it just to have something to listen to on long bus rides through the country.

Then, just recently, we were doing a live show in Denver and this woman came up and introduced herself to us -- it was the Peace Corps lady! She thanked us again for the hours entertainment and gave us gifts from her time abroad.

What has changed the most in your recording setup since you started?

We started in Jimmy's dining room with a $50 mixer, microphones that were 3 for $20 and my wife's old iBook. Now we have our own studio with much nicer equipment. The biggest change, though, is that we now do a four camera shoot that our video producer Eliot live-edits, so people can choose to either listen to or watch the show.

Any notable names of listeners you have heard from over the years?

It was pretty crazy to learn that [Jon Hamm][] listened to us in his trailer on the set of Mad Men. We've since had him on the show a bunch of times -- including our first all-night livestream charity event Pardcast-a-thon 2009 -- and he turns out to be as funny as he is handsome! (I guess people know that about him by now, what with his work on 30 Rock and SNL.)

What advise would you give a new podcaster so that they keep going!

Find a format that suits your talents and your schedule, so that you can be consistently good over the weeks, months and years.

The first part of that is obvious -- you want to put your best foot forward, but the second part is just as critical: if your show is labor-intensive to produce, it will be difficult to put it out regularly, and that will make it hard to grow and reach people.


Want a gateway episode for the "unititiated"? Check out Episode 811f: Conan O'Brien (fantastic episode).

There is also a full 100 minute episode with actor Ty Burrell (Modern Family). Check out Episode 914f!

If you'd like some Primo content go on to their website. Have questions for them? Here is their audience feedback email: pardcast (at) gmail (dot) com.


Wanna podcast? Join the libsyn team, here's your first step. Want your own App for your show? Get started here

More from our PODCAST LUMINARIES SERIES:


Podcasting Thanks You, Steve Jobs

Ten years ago Steve Jobs pioneered the podcasting industry by putting them into our pockets on an amazing little device. His genius has dramatically changed the world we live in. We are thankful for his innovation which has shaped our industry and we are inspired by what he did with his life.

Thank you Steve.

“Insanely Great!” - Steve Jobs 1955-2011


What Are Your Expectations for the iPhone 5? A Podcaster Shares His Predictions

There are plenty of prediction posts all over the blogosphere about what's coming with the iPhone 5, and we couldn't be left behind!

Our own podcast luminary Rob Walch has written a pretty thorough post all about the possibilities of what's to come on Tuesday October 4th from the Apple event and the iPhone 5.

The 6 new features of the iPhone 5?

1. Upgraded camera to an 8 Mega Pixel camera module. In iOS 5 - Apple has added a few features that are focused on the camera - such as using the volume button as a shutter control and adding quick access to the camera from the lock screen - so an upgraded camera for the iPhone 5 that will be running iOS 5 seems to be a lock.

2. Upgrade of the CPU to the A5 - which is the same processor in the iPad 2. This follows last years process when the iPad 1 had the A4 Processor first and then when the iPhone 4 came out it also had the A4. Apple will also likely bump up internal ram from 512 MB to 1 GB - but likely will not even mention this. Other than the CPU - Apple does not like to talk much about the internals of the iPhones.

3. For Business Travelers - especially on Verizon - the biggest upgrade will be in making it a true world phone. With a chipset that allows for both CDMA and GSM use from the same phone. This chip set is already in the Verizon iPhone 4 - but the Verizon iPhone 4 is not optimized to use both GSM and CDMA. The iPhone 5 - will be designed from the ground up to be a true world phone.

Click HERE for the full article, where you'll get the last 3 feature predictions, plus answers to these questions:

  • For business users, is this going to be a no-brainer upgrade? Why or why not?
  • What can a business user do to prep for the new model in terms of support in the workplace, expected costs, etc.?
  • How has the Android OS encroached on the iPhone in terms of business features?
  • Can Apple possibly keep the momentum going with each new iPhone in terms of capturing market share, etc.? How will they do that?

As podcasters, what would you like to see on the iPhone 5?

Let us know in the comments!


Are you interested in having your show available for your audience on the new iPhone and fully compatible with iOS5? Why don't you get started HERE!


Podcasting Luminaries: The Genealogy Gems Podcast

Lisa Louise Cooke has taken her passion into profit. Having been podcasting for 4 1/2 years with the Genealogy Gems Podcast she has created a thriving engaged community and has become an expert within the genealogy world, even producing and hosting a podcast for the #1 Genealogy Magazine in the US, *The Family Tree Magazine. Do you want riveting content? Try subscribing to Genealogy Gems Podcast!*


Fun, Fame or Profit? Why are you doing the show?

I’ve always been passionate about family history, and I love to teach others how to climb their own family tree, so when I published my first episode I was just excited at the prospect of being able to reach and help more people.

But why we start podcasting isn’t always what helps us keep going because it’s a lot of hard work. That’s where the fun and profit comes in. Creating each episode is a fulfilling creative endeavor. I get in the zone and can’t wait to see how it will turn out. And not being able to pay bills will bring a podcast to it’s knees faster than anything. I’m very fortunate that my podcast has evolved into a profitable career.

What is your most memorable feedback from a listener?

Seeing listeners email pop into my inbox is always a thrill. Over the years I’ve received hundreds of messages, so it’s very hard to say which is the most memorable. Folks write me to tell me how listening to the podcast has led them to a long lost ancestor or a parent they’ve never met before. Here are just some that come to mind:

“All right, you've now done two consecutive podcasts that had me crying while listening and vowing that I had to drop you a note just to say thanks…And then you did it again in Episode 39. Your story of reconciling with your Dad after so many years, and finding the family treasures. Again, you had me so capitvated, with tears rolling down my face as I listened. “ Sean in Minnesota

“You have a fantastic podcast! You keep a "smile" in your voice throughout the podcast. Wonderfully refreshing…We have been spending a lot of time together lately Lisa Louise. You have been going with me on walks with my dog, on drives into the town and even talking me to sleep at night! Finally I went to your GGPodcast.tv site today to subscribe to your newsletter. Its like I can't get enough of what you have to teach.” Simona in Scotland.

“When I listen to the podcast, it's like inviting a friend into my home for a visit. I'm a Premium member as well!!” Debra, USA.

Any notable names of listeners you have heard from over the years?

I’m not sure who’s out there listening but I’ve been fortunate to have several notables on the show: Lisa Kudrow (Friends), Vanessa Williams (Soul Food), Rose O’Donnell, The Lennon Sisters, the band Venice, Director Ali Selim (Sweet Land), and Tim Russell (A Prairie Home Companion) in addition to many “stars” of the genealogy world.

What advise would you give a new podcaster so that they keep going!

To prevent “podfading” you have several things to consider before you ever switch on your microphone:

Do you have the time? Your audience will expect consistency. You can’t expect them to be loyal if you’re not. When I first started, each episode took me a week to create a 30 minute episode. And 80% of that time was preparing and writing – NOT recording! Better to do 10 minute episodes and be consistent than 45 minute episodes and be MIA. The good news is that if you put a great process in place you can dramatically reduce the amount of time it takes to create an episode.

What is your goal? What do you want your listeners to get from you show? Do you want to be known as an expert in your niche? Do you want / need to make money? Thinking these questions through and having a game plan will keep you focused and encouraged. I post reminders on my desktop about why I’m doing what I’m doing so that when times get tough and I feel like giving up I can quickly remind myself why I should keep going.

How important is podcasting to the success of other revenue generating opportunities you currently have?

My podcast is critical to my relationship with my audience. Thankfully it’s an intimate medium because they hear your voice (rather than just reading.) It’s how I keep them informed about my latest offerings. It also provides an avenue for me to connect with other movers and shakers in my field through interviews. I spend time getting to know them, promoting them and staying connected.

It’s all about relationships – pay attention to your relationships and you’ll be in good shape.

Podcasting by itself really isn’t a money maker for most people. You need products that your loyal listeners can purchase. I take a very diversified approach, and I have many income streams that branch out from my podcast. In the fast moving age of technology I think this is best approach.

Did you start off podcasting and that lead into a business or did you see podcasting as a necessary support for an existing business?

I started podcasting first. I went into it with the faith that if I followed my instincts and worked hard it would become clear to me what to do next. And it did. I can look back and see how everything up until I began podcasting laid the foundation for this amazing career built around my passion for family history.

Podcasting has led to establishing myself as an international conference speaker, author and publisher, writer for a national magazine, online instructor and much more! My business has grown by leaps and bounds, and my podcasts are central to that. I start each day with gratitude and give it everything I’ve got!

What piece of advice would give others looking to generate revenue from podcasting whether directly or indirectly?

  • Work WAY more than 40 hours a week
  • Write a book and promote it on your show
  • Diversify: Establish multiple income streams
  • Provide fantastic content
  • Provide customer service that exceeds expectations
  • Be patient – full time income doesn’t come overnight – but for me it did come.
  • Put your family first: they will be there much longer than your podcast or your business!

If you charge for access to your podcasts or premium, how did your audience react

when you started doing this? How did you handle this?

I launched Genealogy Gems Premium Membership within a year of starting the podcast. I am committed to providing lots of great free content, but there are fans who want more and I saw membership as an ideal way to deliver it. And because I love podcasting it was critical to my long term success that I have a product in place that could pay the bills and not hugely cut in to my time. Membership is ideal for that because when I produce a premium show or video it can service 100 or 10,000 members.

How your audience reacts is very much in your control. It’s all about how you position it. I let my audience know that I am committed to providing the free podcasts. But I also told them that if they love the free show, they’re going to love being a member. And then I made sure there was top notch content for them to love! My listeners were thrilled and joined right in. They are awesome!!


How to join the Genealogy Gems Podcast Community:

Check out Lisa's newest book, "The Genealogist’s Google Toolbox, 2011" available at at the store on her website.


Wanna podcast? Join the libsyn team, here's your first step. Want your own App for your show? Get started here

More from our PODCAST LUMINARIES SERIES making money from their podcast!


Are you ready for some Football? We're Talking Serious Football Podcasts

Madden PodcastLibsyn's hometown is Pittsburgh, PA.  Pittsburghers take football season very, VERY seriously.  Libsyn.com has a whole roster (pun intended) of football podcasts to help you stay informed this football season. First up - say hello to one of our newest shows - EA Sport's Madden NFL 12 Podcast.

The EA Sports Madden NFL 12 Podcast, a weekly hour-long audio podcast, covers the latest in Madden NFL 12 news, rosters and team updates. Created for NFL football fans, the show provides a unique behind the scene look at the all-time favorite football related video game and commentary on the NFL and Fantasy Football. Included is a recap of NFL weekly games, injury reports, insight on the upcoming schedule and weekly picks.

But the serious fan know you need more than just one podcasts.  We told you Libsyn was ready for the football season!  MAdden NFL is just the beginning.  Check out these NFL podcasts:

We've got even more football podcasts for the serious fan, created by the fans themselves - check out these fancasts:


Follow Libsyn on Tumblr too!

So much good stuff to share, so little time.  Just wanted to make sure you know about our Tumblr blog - LibsynLinks.Tumblr.com.  We post links we like about podcasting and social media over there.  If you are a Tumblr user or just want to see what else we have to share please check us out over on Tumblr. (And in case you didn't know we are on Facebook and Twitter too!  Facebook.com/Libsyn and @libsyn 


Podcasting Luminaries: ESL Pod

Podcasting since July 2005, ESL Pod has been providing accessible quality education to those that perhaps do not have access to learning English as a second language. Both Dr. Jeff McQuillan and Dr. Lucy Tse are highly qualified professors with over 30 years of experience. If you are looking to refine your English or perhaps know someone looking to learn English as a second language have them Subscribe to ESL Pod!


Fun, Fame or Profit? Why are you doing the show?

Well, two of the three! I started the podcast as a way of getting around traditional publishing gatekeepers in my field, education. Both I and my colleague, Lucy Tse, had worked for more than 10 years in academia as professors of applied linguistics and education, and later as a publishing consultants and editors.

After having read about podcasting in the New York Times in early 2005, I realized that this was a way of reaching the "end user" - for me, the learner - directly, without having to get the approval of a publishing house or even another teacher. So we started English as a Second Language Podcast to help adults improve their acquisition of English.

For the first 8-10 months, it was purely for fun. Then we became one of the top-ranked podcasts in several countries, and decided that if we were to do this right, we needed to make money off the podcast so we could devote the time necessary. So in May, 2006, we launched a "premium" service for $10 a month that entitles members to an 8-10 page Learning Guide for each of our three weekly episodes or lessons.

As for fame, that was never really an issue. We've preferred to fly under the radar for the most part, relying on word of mouth publicity and the occasional boost from iTunes featuring us on their podcast home page. We've never run ads or done press releases or tried to promote ourselves with the mainstream media (who, for the most part, have ignored us, in all languages!). That might change soon as we begin to branch out into other markets, but its worked just fine for us so far.

What advise would you give a new podcaster so that they keep going!

It is hard to answer this question without sounding trite, but sometimes the hackneyed answer is the right one: You've got to love what you do and know what you love. Both elements - loving and knowing - are important. You have to love what you do because that enthusiasm will come through to your listeners, who will be infected by it and want to continue listening to you.

I honestly love sitting in front of my microphone and teaching via the podcast. It's like I'm having this one-on-one conversation simultaneously with tens of thousands of students, and I don't even have to take roll!

Part of loving what you do is loving your listeners, in the sense of caring about them. When you care about someone, you're honest with them, you are sincere. Insincerity and lack of enthusiasm are immediately detectable by your audience.

Living in Los Angeles, I get to hear the greatest sports broadcaster that's ever lived, Vin Scully, call the Dodger baseball games each summer. Vin comes across as this completely honest, sincere guy who cares about his listeners. I won't ever be a tenth as good as Scully, but that's my goal, my target. When people trust you, they'll listen to you.

You also have to know what you love. You can fool people for a while, I suppose, but eventually if you don't have the chops to do what you're doing, the knowledge to back up what you say, that will become apparent to your listeners.

If I'm going to spend my time listening to you for 15 or 30 minutes, you better know what you're talking about, because there are 500,000 other podcasts out there I can switch to in a heartbeat.

In my field, language teaching, there are thousands of people who teach languages without really knowing what they're doing, both on the Internet and in the traditional classroom. When you think about it, language teaching has probably been one of the most spectacular failures of our educational system. There are some complex historical reasons for that, both in the U.S. and in other countries, but core problem is that teachers and would-be teachers aren't familiar with the basic principles of language acquisition.

One of the goals of our podcast is to bring the findings of the past 30 years of second language acquisition research and apply them in a way that helps people improve their proficiency.

If you charge for access to your podcasts or premium, how did your audience react when you started doing this? How did you handle this?

When we launched the premium service in 2006, we kept all of the audio files for free, charging only for the supplemental PDF Learning Guides, so we didn't take anything away from the free service. We just added something to it. I think that helped ease the transition.

Our audio files are still free - we've just released our 1000th episode! We never got any complaints (or very few), and instead get emails every day thanking us for the free lessons we offer. This has worked for us so far, even though only a small fraction of our listeners actually join up as paying members.

As in direct market advertising, which I had done for a previous business venture, you rely on a percentage of people - and I mean a very small percentage of people - to buy what you're selling.

We don't ever release numbers on paid subscribers, but the approach is really very simple. Your podcast is your "flyer" which you send out to X number of people at a cost of Y. Taking a certain response rate (say, 1%), you multiply that by the price of your service per user to get your potential revenue, then subtract your costs.

For us, when that figure exceeded what we were making in our other business ventures, we dropped the latter and devoted ourselves full-time to producing the podcast. Our costs have gone up slightly since the early days, with contractors who handle post-production, editing, the website, and customer service, but for the most part we've kept costs to a minimum, and do 90% of the work ourselves.

It helped that I had started business before this one, so I knew that keeping costs down can make the difference between a profitable business and a failing one. I don't even have a decent business card! We all work from home offices, and I still use the same $150 dollars of equipment to record that I had in '06 (a Shure SM-58 and a Eurorack UB802 mixer).

Everything I needed to learn on the technical side I learned from Rob Walch's Podcast411 website back in the day (thanks, Rob!) and a few pieces of advice here and there at the early podcast conventions.

I should mention that we tried to do some advertising in the early stages but that was never enough to support ourselves full-time, and I don't think it ever would be. We have a very unique market: People who don't speak or understand very well the language we are using in the podcast!

In addition, our listeners are spread out across more than 200 countries and a dozen different demographic profiles, from high school students to businesswomen to retirees. It's not an easy market to advertise to. I think almost all of the language learning podcasts that imitated our format in the years after our launch followed this same business model of a "freemium" service.


Wanna podcast? Join the libsyn team, here's your first step.

Want your own App for your show? Get started here

More from our PODCAST LUMINARIES SERIES:


Podcasting Luminaries: Danny Pena (Gamertag Radio)

Danny Pena and Gamertag Radio have been rockin' the podcasting world since 2005. During these past 6 years GTR has been featured by high profile main stream media and has steadily built a devoted following. GTR continues to innovate with their Podcast App which features exclusive content as well as their fan product launch parties. Subscribe!


Fun, Fame or Profit? Why are you doing the show?

I started online radio back in 2001 and podcasting with my show, "Gamertag Radio," in 2005. I love it. We're still doing this is because of the fans. They are the reason we continue with the show. Also, I don't see anything wrong with making some money with something you love to do. This is how we pay the bills, travel for more content, buy better equipment for the show and create community parties for our fans.

What has changed the most in your recording setup since you started?

If you listen to our first show, the sound quality was horrible. For my birthday, my girlfriend surprised me with my first podcasting studio. Better mics and mixer. I also have a Microtrack made by M-Audio for interviews and event coverage, like E3 in Los Angeles.

What tools on libsyn have you found most helpful in building your brand/podcast?

One of my favorites is having an app for smartphones thanks to libsyn. This is a great way for fans to download the show while they are away from home or if they want to get extra content via the app.

During E3 we uploaded more than 60 videos just for our mobile app users, and sometimes we do special giveaways just for them.

Have you found that social media has expanded your listener base/reach? (Twitter, Facebook, YouTube, Google+, etc)

Social media is a great "keep in touch" tool. It's helped us stay in touch with our fans more than anything. It creates a special emotional connection with fans. That's very important for podcasters: to always try your best to stay in touch with your fans. No matter what.

We get more new fans to our website via search engines than social media, but one thing I have to say that I like about social media is that fans are always spreading the word to their friends about the show through their different social media platforms.

How has or has podcasting helped create opportunities for you?

Because of our podcast, we've been featured on TV (MTV True Life, In The Qube), newspapers, magazines and major websites (Wall Street Journal, CNN, Engadget, IGN, etc). We've also had the opportunities to throw product launch parties for gaming companies.

Just a few years ago, MTV contacted us to join their new ad network, called "MTV Tribes," and libsyn has also helped us in the past with advertisment. All this happened because of our hard work in not only our podcast, but on our website too. Having a team that's always willing to take the show to a whole new level is always a big plus too.

For those new podcasters out there: Don't worry about numbers. Podcasting is all about people with passion. Without passion, your podcast is dead. Stay working and try your best to network with other podcasters. Opportunities will come.


You want to see some awesome videos of the GTR Fan and Launch parties, check out: HERE, HERE, HERE and HERE

Wanna dive into GamerTag Radio? Audience Feedback 786-273-7GTR or godfree (at) gamertagradio (dot) com.


Wanna podcast? Join the libsyn team, here's your first step. Want your own App for your show? Get started here

More from our PODCAST LUMINARIES SERIES:


Podcasting Luminaries: Dan Carlin

Podcasting since 2005, Dan Carlin has built a steady, strong and powerful body of work, as well as an engaged following. Make sure you check out and subscribe to Hardcore History and Common Sense with Dan Carlin...if you don't, you are seriously missing out.


Fun, Fame or Profit? Why are you doing the show?

Well, this is my work. I was a radio personality before technology eliminated the requirement that I be employed by someone who owned a broadcast transmitter in order to be heard by a wide audience.

I don't need a radio station to reach listeners anymore. This is like a dream come true for me. Work from home...no consultants...no creative constraints...complete control over all elements of the operation.

And the technology matured just as the radio business was becoming truly unbearable. It seemed like the most natural transition in the world to move from the brick-and-mortar version of broadcasting to the Internet one.

I think I do the podcast(s) for all the reasons you suggested (and more). Add to your list the opportunity to create and be creative. A podcast is an enormous blank canvas. There is so much room for invention and creative latitude. It's one of the best things about podcasts that they are NOT part of the homogenized Old Media culture that operates along a narrow spectrum of creativity, and panders to the lowest common denominator.

In podcasting, virtually anything goes...niche audiences can be targeted...and there are no focus groups to water down your ideas. All sorts of artistic gambles and experiments become possible.

One of the things I love about podcasting (it probably falls under the "fame" motivation!) is the permanence of the work you do. In radio if you did a good show (or a bad one) it was gone into the ether right after you were done. These podcasts, however, are akin to creating something carved in "digital stone".

This work we do will outlive us (in some dark, dusty corner of cyberspace).

I have often said that podcast episodes are a lot more like record albums or music CDs than radio or television broadcasts. It isn't about how many listeners your podcast/show has right NOW, it's about how many people will actually hear or see any given piece of work you produce before the Earth is swallowed up by the Sun (or our civilization goes dark...whichever comes first). I have often thought, "I wonder how many people will eventually be exposed to this episode?".

It's marvelously satisfying to think that people as yet unborn may hear our work (long after we are gone). Why not though? The books of authors from another age are still read and the music of long dead musicians continues to be played (and heard, and PAID FOR!).

The Roman orator Cicero said that "writing is the only true form of immortality". I think you could add podcasting as well. Remembering this fact helps us to keep focused on quality when we are putting the shows together. After all...crappy episodes are forever too.

What tools on libsyn have you found most helpful in building your brand/podcast?

Anything that helps us to know more about the audience is extremely valuable. Libsyn has been continually upgrading their capability in this regard since we first began our relationship with them.

We have been podcasting since June 2005 and we have been on libsyn since Summer 2006. Until we began using libsyn we really had no clear idea of how many people were even listening. Now we can break down trends in listenership, track progress using graphs, see how popular we are (or are not) in all the nations around the world.

This information does two things. It gives us concrete information that we can use to show other entities (such as advertisers) how many people are listening. It also becomes the tool we use to measure the effectiveness of anything else we do to increase listeners. Did that recent series of promotions we did increase the audience size? We go to libsyn to find out.

How has or has podcasting helped create opportunities for you?

There's no downside to having lots of people exposed to your work (as long as you are pleased with it).

I think of how hard it was for anyone to try to get any sort of exposure for their art/work/talent/ideas 20 years ago and it was nigh impossible. Back then a person couldn't even show an audience what they had to offer unless they got some sort of "big break" that usually required all sorts of luck (and perhaps a ton of artistic compromises). But when you upload a podcast episode you never know who might hear it.

As a certain semi-mythical figure that I work with once said: "It's not always how MANY people are listening, but who those people listening ARE."

A podcast is like an advertisement for the creativity, skills and talent of the people doing it. Imagine that a young Eddie Murphy, George Carlin or Lenny Bruce came around today. They would all be huge podcasting talents because their work would stand on its own and people would share it virally.

They could do what they did without interference from those worried about ratings or language or advertiser sentiment. Once people heard/saw their work and once the audience reaction was clear other opportunities would follow.

Podcasting is the best career move I've ever made. More people have been exposed to what I do than ever were in either my television or my radio days. And that exposure has been international in scope.

Do you know how much money someone would have paid for exposure like this two decades ago?

Do you know how much the bandwidth would be costing us right now if operations like libsyn didn't exist?


Wanna check out Dan talking about "podcasting" as an artform? Watch this video. In addition to Dan's incredible amount of new content, he's got a catalog of history podcasts. Here is a direct link to one of Dan's history episodes, #33 "Old School Toughness."

Dan Carlin also has a pretty engaged audience, check out the awesome online forum!


Wanna podcast? Join the libsyn team, here's your first step.


Podcasting Luminaries: Polymer Clay

Ilysa and Kira have been podcasting for over 4 years, and in that amount of time have created an incredible community and business all flowering from their awesome podcast Polymer Clay. Make sure you SUBSCRIBE!


Have you found that social media has expanded your listener base/reach?

Social media has made a huge impact on our business, up until this past year or so we hadn't even spent $100 on advertising and most of our customers have come from our online efforts.

We found that YouTube brings many customers our way, its been a great marketing tool for us, it has helped to let people around the world know what we are doing and what is upcoming on our shows. We also love to share on Facebook and Twitter and get customers from there as well.

How has podcasting helped create opportunities for you?

Podcasting has given us a name in our niche market, we have been able to attend trade shows, retreats and other events as press, we have received products from companies which has given us topics for the show and a way to share them with our audience who might not have ever known they exist and who are unable to attend the events we cover.

We are getting ready to launch a new show called Things Crafty next month and will be expanding to all crafts so we expect even more opportunities to come our way.

What advise would you give a new podcaster so that they keep going!

You have to love what you do or your show will not work, people respond to your passion and can tell if you are just in it for the money.

Do things on your show that are fun to you and your audience will respond. If its not fun then there is a better chance you won't want to continue and will end up podfading.

We are always thinking of ways to move forward, if we see a product or book we like we contact the company about reviewing it on the show, this helps to make it fun. We love trying to new things!

Has podcasting helped you grow your business.

Our shows Polymer Clay Podcast & Polymer Clay TV have been instrumental in growing our business.

The shows are what bring people to our website to see more of what we have to offer. They bring us the most exposure and also have helped people in our industry to view us as "experts" in our field, which creates trust.

If people don't trust you they will never buy from you, the show helps to bring trust and show our audience that we are real people with the same issues that they have.

If you charge for access to your podcasts or premium, how did your audience react when you started doing this? How did you handle this?

Our podcasts are free but we also have premium content. We now produce instructional DVD's and have premium paid downloadable videos and subscriptions.

We have found that if they like what you are doing on your show then they want to learn more and will pay to learn how to complete projects or techniques.

We will never charge for our podcasts, they are too valuable of a marketing tool for us and don't cost much to produce and the payoff is worth the effort.


If you want to be a part of the Polymer Clay community you can subscribe to the podcast, email them polymerclaypodcast (at) yahoo (dot) com or leave them some voice mail feedback (386) 935-2058.

Remember these ladies are launching a whole new show called Things Crafty where they will share their passion for all crafts, have contributing artists for a number of craft categories and will be having free live online video events, more downloadable media and DVDs.

The ladies also have a new DVD called Kaleidoscope Caning Ilysa's Way


Wanna podcast? Join the libsyn team, here's your first step.


Have Your Facebook Page Always Play Your Latest Podcast Episode (Facebook for Podcasters Part 4)

Wanna have your latest podcast episode always ready for consumption on your Podcast Facebook Page?

There have been many requests on our libsyn Facebook Page as well as on Twitter for an audio player that can be used on your podcast's Facebook Page.

Although this isn't a solution that involves using your Page's wall and a streaming player, it is another option to showcase your latest episode!

Here's how to do it using the Web Player on your libsyn account.

Within your libsyn account you can create your own Web Player to automatically play all your episodes as you publish them on your website without having to change the embed code. 

You configure your player one time, set it and forget it.

You can see an example of the player in action on the Today in iOS Website on the top right hand side column.

Here's how to do it!

Creating and Configuring Your Web Player

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Go to DESTINATIONS

Choose Wizzard Player

You will see a list of all of your Destinations on the left hand side of the screen. From this list select the Wizzard Player.
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Once you do select your Wizzard Player you will get a screen that looks like the one below. The larger portion above is simply for previewing your player. The lower portion is where you will do all your configuring.

 
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Configuring Your Wizzard Player as an Audio Player

BEHAVIOR

The specific size of your audio player is up to you. I really like the smaller size for an audio player, and these settings have worked best for me.

1. Player Size = > Aspect Ration: Choose custom

2. Player Size: 300 x 135

3. Player Mode: From the drop down menu choose AUDIO PLAYER!

4. Controls:

  • Enable end of episode "next up" feature
  • Play episodes from newest to oldest
  • iPhone compatibility mode (The choice in Controls is again, purely personal, you do not have to choose any of the above to have your player work. Those are the ones that work for me)

Make sure you Save!!!

The Save button is located both at the top right hand side as well as the bottom left hand side
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BUTTONS

When configuring for an audio player you do not need to click any of the buttons that you see in the Buttons tab. They are for the video player.

I have found that configuring these for an audio player may at times give you trouble when it comes to getting your embed code, so simply leave the settings as they are. Don't mess with them!

Please refer to the screenshot to see what your configuration should look like.

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Once you have configured your Wizzard Player, any time that you publish and episode and publish it to your Wizzard Player it will automatically be the first episode availabe wherever you paste your embed code, which can be easily found right after your Publish your latest episode OR you can go to Previous Posts and click on embed to get your embed code for that episode.

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  If you have configured your Player correctly it should look like the image below. Whatever artwork you have used for your ID3 tags will show up :)  

 
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How To Add Your Wizzard Player To A Landing Page In Facebook

The first thing you have to do is to add the Static HTML: iFrames Tabs App to your Facebook Page. Simply search within Facebook to the Apps, or here is the direct link.

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Once you have gone to the App you will be able to choose the Page that you would like to add this application to.

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Once you have chosen the Page, go ahead and click Add Static HTML: iframe tabs

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Go back to your Page and now you will be able to see a Welcome option with the little star icon next to it.

Anytime that you would like to configure your Static HTML pages, this is where you go to edit.

This specific application can also be used to create a landing page for people that have not Liked your page as of yet.

In this tutorial I'm simply offering how to configure your Landing Page for your existing fans, so the only people that will be able to see the landing page with the Wizzard Player will be those that have already liked your page :)

Please click onto the Welcome tab on the side bar to edit :)

What you see in the screenshot below are two areas to edit two different kinds of Pages.

1. This is where you would add your content for people that have not yet liked your page, such as information about your podcast or even direct links to subscribe in iTunes

2. This is where you would add your content for your existing fans.Go back to your libsyn account and get the embed code for your Wizzard Player and paste it in the bottom box, the one that is only for your current fans.

You can add any other information that you would like below or above your player such as your shownotes, or any relevant information that you want your fans to know about the episode :)  

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Click Save.

After you hit Save, you will be able to preview what you have just created. It's not enough to just have that have created the landing page, now you have to configure it so that whenever your fans go to http://facebook.com/yourpodcastpage they land on where you want them to land!

How To Have Your Fans Land on Your Latest Podcast Episode

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Go to Edit info
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Look over to your sidebar and click on Manage Permissions
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Once you are in Manage Permissions go to Default Landing Tab.

Click to open the drop down menu and choose Welcome.

That's it! Now your non-fans will get your fancy new landing page for your existing fans!

Please let us know if this was helpful or if you have any questions :) How about coming back here to give us a link to your landing page?

We'd love to like the Podcast Pages of our podcasters!


Featuring Podcasting Luminaries: Phedippidations with Steve Runner


Steve Runner from Pheddipidations (“Fed-hip-id-ay-shuns”) has been podcasting since July 4, 2005. A true and steady podcasting pioneer, steady, inspiring, determined and an all around lovely man. Check out what's kept him going and as always SUBSCRIBE!


Fun, Fame or Profit? Why are you podcasting?

I produce Phedippidations both for fun and because I feel that that podcasting can make the world a better place.

I first laced up my shoes in the winter of 1998, and after finishing my first marathon in the Autumn of 1999, I came to believe that the act of running is one of the ways that human beings can achieve and maintain both health and happiness.

I started out as a Blogger, writing essays and articles on the topic of running under the title “Phedippidations”. This a title I created to pay homage to “Pheidippides” the Athenian herald who legend says ran the from the fields of Marathon to Athens, Greece with news that the outnumbered Athenian army had conquered the Persians.

“PHEDIPPIDations” is a series of conversATIONS about running, living your life to the top of your game. It’s about contemplating the philosophical questions that the ancient Greek Philosophers first posed, as it relates to the sport.

Have you found that social media has expanded your listener base/reach?

Social media has not helped to increase my audience very much, if at all. The libsyn statistics are incredibly accurate, and show no correlation between the number of my social media followers and those who download (and listen) to Phedippidations.

I have significantly more runners subscribed to my podcast than those who follow me on Twitter, Facebook and Google+.

I feel that social media has its place in helping me to engage with my audience. I use Twitter, Facebook and other services to get immediate feedback from my listeners and to update them on what I’m doing with the show. As my audience is mostly comprised of runners, we share our daily running experiences with each other as a way to inspire and motivate each other to get our miles in!

What Is Your Workflow?

I almost always get my ideas for show topics while I’m out on a “long run” (when I have plenty of time to think). Typically I’ll begin research for an episode, and creating a script outline roughly eight weeks prior to publication.

I generally produce several different episode formats, for example:

  • My running of a road race, such as a marathon (Every year, for example, I record my own running of the Boston Marathon, and produce an episode with the sounds of my 26.2 mile run from Hopkinton Massachusetts all the way to downtown Boston).

  • A narrative presentation of a “Running Legend” in our sport.

  • Special shows such as episodes 55, 111, 147, 198 and 242 recorded from the Allagash Wilderness in the northern Maine Woods), and episodes dedicated to the “Word Wide Festival of Races” (a global virtual run that I’ve helped to organize annually for the past six years), as well as running meet-ups (which we call “Mojo Loco” events) where fellow runners get together to go for a run, in person!

I still use my old “iRiver 800 series” MP3 player/recorder for the “running” sequence of each episode: where I walk out of my squeaky front door and begin the days “long run”. I use a “Giant Squid” lapel microphone with a small lapel “wind sock” from Radio Shack for this segment.

For narration, I typically record in my studio (two ElectroVoice RE-20 microphones going into a Comp16 PreSonus compressor which feeds into a Eurorack UB1240FX-Pro 8 channel mixer). I feed an analog signal to my H2 Handy Recorder (which I also use for on-location recording) and take the MP3 output files for editing on my Windows based laptop.

When I have all of the raw tracks recorded, I edit them using Audacity. I save the completed audio file in .WAV format and use either The Conversations Networks “Levelator” or iTunes to even out the audio levels.

I edit the MP3 tags using Florian Heidenreich’s MP3Tag application and post to libsyn typically a week in advance (which gives me time to record some video bonus content for those who purchase my “Virtual Running Partner” iPhone and Android App).

Do download numbers matter matter to you? or is audience engagement key?

Not really; although as the number of listeners to Phedippidations has increased I have made more of an effort to improve the quality of my podcast.

A friend (and mentor) by the name of Christopher Penn recently taught me that having a larger, ever-increasing audience is a serious responsibility that I must not take for granted. Listeners to Phedippidations dedicate an hour of their time to listening to me run and talk with them, and I owe them something back.

For me, audience engagement is far more important than the number of fellow (and new) runners who listen to Phedippidations. I produce the show as a way of inspiring and motivating others to run by having a conversation and asking them to contemplate why this lifestyle is important. I want to help to create and celebrate a real (not virtual) running community.

Anyone who is listening to Phedippidations is going for a run with me, and as I’m the only one who has the microphone during our time together: I have an obligation to entertain, educate and (at the very least) keep my fellow runners company while we’re out on the road.

I can see that the number of listeners to Phedippidations is increasing, but it’s the engagement with my audience (and encouraging them to engage with each other) that motivates me to go out for a run with them and record a new episode.

What advise would you give a new podcaster so that they keep going!

I agree with all of the usual advice that veteran podcasters give to new podcasters (be consistent, keep the duration short, discard your first few attempts until your satisfied with the quality of your show, etc.) but I would add a few other bits of advice to help encourage new podcasters to keep going:

Podcast Your True Passion

It’s not enough to get behind a microphone (or camera) and speak about things that interest you, or that you enjoy talking about. You have to speak from deep within your soul! You have to send the inaudible message that this topic matters: it’s more important than life itself! You have to be willing to embarrass yourself, to let your emotions spill out and always speak from a perspective of true belief. Visualize, in your mind, a single person who you’re trying to reach: and speak to that person as if it is the most important conversation you’ll ever have. When you have that kind of a connection with your audience: you will savor the time you get to speak to them, and podcasting will allow you to keep that conversation going.

Embrace Evolution

One of my favorite people in the world (and someone who has been podcasting for much longer than I have), Adam Tinkoff (aka The Zen Runner), has redefined his podcasting projects on an almost annual basis. From “Tinkoff Radio” to “Burning Twenty” all the way to his latest podcast “The Slow Runners Club”, Adam has always kept his interest in podcasting fresh and alive by changing formats, programs and mission statements.

With Phedippidations I’ve made subtle changes as well, taking my show from it’s stated “Thoughts, Opinions, Observations and Rambling Diatribes composed during Distance Long Runs” to the current iteration of “Inspirations, motivations, contemplations and conversations for and about runners”.

Podcasting can be a journey not just for your listeners, but for yourself: and you have to be willing to change and evolve what you create; just as you will change as you produce your show.

Push The Boundries and Put Yourself Out There

On the surface, Phedippidations is a podcast about running: but at another (less revealed) level: it’s about living a good life. With that in mind, I sometimes will produce an episode that doesn’t seem to have much to do with running at all.

In episode 235 I took a stand against the Nike Corporation by interviewing the controversial theologian, activist, educator and founder of Educating for Justice, Inc, Jim Keady, who has made it his life’s mission to show how Nike enslaves their workers in third world countries, forcing them to work in sweatshops so that Nike can make billions in profits from their unfair labor practices.

That episode angered a lot of my listeners (many of whom are fans of Nike products) but it also made them think.

Sometimes you have to get a little outrageous and step out of format to make a statement worth hearing. When you ignore the artificial boundaries that you’ve created, your interest in what you’re doing behind the microphone (or camera) will be refreshed and renewed.

Put yourself out there, get angry, scream, cry, laugh, beat your fists: but don’t perform such acts for the purpose of being controversial: BE HONEST and your audience will feel the same fire that you feel. This collective passion will make you eager to speak with your listeners again and again.

That is the magic of podcasting.


If you want to be a part of the Phedippidations community you can follow Steve on Twitter, his Facebook Podcast Page, his website, subscribe to his podcast, or get his podcast app!

Wanna be a part of the incredible runner's community that he has built? Check out the 6th Annual World Wide Festival of Races – A virtual run with fellow runners all over the country that he first started in October of 2005. It’s free, fun and you can run any distance you’re comfortable with! Go to WWFOR.com for more information!


Who Says Podcasting Has Lost Steam?

There was a recent article on podcasting that alluded to the fact that perhaps no one is really listening to podcasts anymore.

Well, we here at libsyn beg the differ.

In order to celebrate podcasting, podcasters and all their work, we will be showcasing some of our longest running podcasts, like from waaaaay back in 2005 or so. The producers themselves will answer some questions primarily focused on what's kept them going consistently for so long!

We hope you find this entertaining, useful but most of all inspiring.

Come on back tomorrow! We're posting our first interview our first interview :)


Creating A Landing Page For Your Podcast's Facebook Page (Facebook For Podcaster Part 3)

In last week's post we addressed creating a landing page on your podcast's Facebook Page and as promised here is a little tutorial to help you create said Facebook Landing Page if you so choose.

Landing Page Content and Size Guidelines

Before we address anything within Facebook itself you have to get your ingredients ready for the recipe :) Getting your content ready before doing anything else in Facebook is very helpful and effective. If you prepare, you won't have to be running around looking for stuff and get stuck in the middle of your project. You are going to need to have access to an HTML editor, an image editor, and somewhere to post your media online (including images), whether it be YouTube for videos, Flickr for photos or libsyn. When I mention an HTML editor it could be as easily as editing/writing everything in your blog and then copying the HTML. I personally use a free Mac App called Notational Velocity Alt. I write in Markdown within the app and when I preview my text, it gives me the HTML. Sizes:
  • The entire landing page layout is limited to 520px wide and 800px high.
  • The most effective landing page layout would be 520px wide and 560px/600px high, that way when folks land on the page they don't scroll down anywhere (everything is above the fold) and all the content is right there, although Facebook does have the capability of scrolling down the page.
Layout:
  • Having the text/image right at the top of the page in a banner style with arrows pointing up for a call to action makes it clear you want folks to "Like" the page.
  • Having your media (audio or video) or any other fun branding image would be best right below the text.
Of course these are simple guidelines, you can end up doing what you want :) The banner used in the example is 520px by 240px The image is 520px by 320px Content for your landing page.Get your Landing Page text content all figured out. Here are some ideas:
  • About your podcast (one or two sentences). You can refer to this blog post for the best About Page.
  • Expectations for your page (direct access to your podcast, community events, special info regarding your niche, a place to build community via feedback, pictures, videos)
This can be done in a very simple way. Less is more! The most important thing is to get folks to LIKE your page ;) Go ahead and create your page layout, include whatever you have come up with, get all the HTML and simply paste the code onto the simple text editor of your choice. Following you will se an example of what I chose to do with my first attempt at a landing page.
Landing Page Example

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This is an example of what I came up with the first time around for my own podcast page. The quick and dirty landing page is simply two images one on top of each other. 1. Is a simple text image that I edited in Pixelmator and then uploaded to my WP website. I got the HTML code for the image. 2. Was an existing image that I had. I found a Facebook Like graphic and laid it on top via Pixelmator. I uploaded the image to my WP website. I got the HTML code for the image. Once I got the HTML code for both of those images, I simply pasted it to my text editor and kept it handy for when I needed it.
 

Content Landing Page Ideas For Existing Fans

This is absolutely optional, BUT great tool for podcasters. Next week I'll be giving you a detailed tutorial incorporating the Wizzard Player to play your latest episodefor your existing fans. Below are some ideas to mull over. You can use this Fan Landing Page as a call to action to:
  • Have your listeners leave an iTunes review
  • Subscribe to your newsletter
  • Announce special news or meetups for your community
  • Offer inside information that only your fans can get
  • Run a special FB promotion or work with advertisers/sponsors
As you can see so much is possible and you can change this as often as you like! As in the landing page for your non-fans, get your text or whatever other media you want to showcase all set up before you get into Facebook.
 

Landing Page For Existing Fans Example (totally optional and not necessary at all!)

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As you can see from the image above, I used the Fans Landing page as an opportunity to share news about my pregnancy as well as begin the process of marketing an online teacher training that I'm going to be a part of. 1. The top part is all text. I edited the whole thing in an HTML editor, nothing fancy. Facebook automatically fits your text to fit within their boundaries. 2. I used the Wizzard Player to share a personal video that has not been released anywhere else and is accesible only for those that "Like" my page. Get all this material together, all your HTML code and paste it in a text file so you have it handy! Are you ready to put all your work onto your Facebook Page????
 

Get the Static HTML App for your Page

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You can do a search for Static HTML: iframe tabs. The app has a little star as it's icon. Go to the App When you do that you will get to the screen above. If you happen to be an admin for various Facebook pages you can see them all via the little drop down menu. If you only have one page you will only see that one. Choose you page
 
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Once you choose the Page you want to add the Static HTML app to, you will get a confirmation screen. Click Add Static HTML: iframe tabs
 

On your Page...

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Once you have added the app, when you go to Edit your page you will see on the sidebar another little tab. It has a little star icon and it says welcome. Click on that
 

Editing the Content

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You will now go to a screen that looks just like the one above. Right at the top you see an empty rectangle. Go to your text file that has all the HTML for your original Landing Page. Copy the text and paste it into the rectangle. Click: Save and view tab ***If you do want to add a landing page for your fans, right below the rectange you see another rectangle whose title says: [Optional] Fans-only content. You can copy the HTML from the text file that you have with your non-fan info onto that rectangle. REMEMBER ANOTHER TUTORIAL COMING NEXT WEEK SHOWING YOU HOW TO PLAY YOUR LATEST PODCAST EPISODE FOR YOUR CURRENT FANS!
 

Viewing your stuff

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You will go to this screen after you Save and view tab. Here you can do exactly what the screen says.
  • Back to editor (if you want to continue working, maybe on your fan landing page)
  • View your tab as a non-fan (THIS IS WHAT YOU JUST WORKED ON!)
  • View your tab as a fan.
When you do click to view your tab, you'll be able to see all that you have already done! Of course you can always go back and edit, simply by going back to that Welcome tab. REPEAT THE SAME STEPS FOR YOUR FAN LANDING PAGE
 

Have Your Landing Page Show Up As Your Landing Page!!!!

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This is a very important step. You have to do this, if not no-one will actually 'land' on your landing page! Right underneath your Page's name from the editing tab you will see an Edit Info Click on it.
 
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Once you click on it go to the sidebar and click on Manage Permissions
 
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Once you are in Manage Permissions go to Default Landing Tab. Click to open the drop down menu and choose Welcome. That's it! Now your non-fans will get your fancy new landing page whenever they happen upon your Facebook Page. I hope you found this helpful! If you do happen to get all creative with this, and get your landing page all done, why don't you come on back here and share a link to your Facebook Page? We'd love to check it out, and I'm sure a ton of other podcasters would as well!

Elsie Escobar


Want more info about Facebook for Podcasters? Check out these posts      

Revealed: The Facebook Podcast Landing Page (Facebook for Podcasters Part 2)

What is a Landing Page?

A Landing Page is a static page that your visitors arrive on when they come to your Facebook Fan Page, which has a customized message for your listeners that is meant to engage your listeners and potential listeners to choose to be a part of your community by Liking your Page.

Why would you want to have a landing page on your Facebook Podcast Page?

  • Getting the word out about your podcast: Please remember that there are many folks that are interested in your content that have not yet listened to your podcast! Some of your biggest fans would love to share what you are about, and Facebook is the perfect platform. Here is a place where you can share a bit about your podcast.

  • New listeners: Podcast fans are always wanting to share what they love. Creating a landing page with clear and simple information about your podcast is a great way for your fans to share your content. Facebook makes it crazy easy from within Facebook, as well as sharing your Facebook Page URL.

  • An invitation: We all want to be invited. You can design your page to be inviting and welcoming to all who engage with your community.

What Should You Have on Your Landing Page

  • A call to action: Within Facebook, the biggest call to action is for folks to Like your page. However you design your page, whether it be through video, text or graphics make sure that you have a clear call to action telling folks what you want them to do.

  • About your podcast: Offer a succinct and clear description of your podcast. Don't assume that your current listeners are the only ones that are ending up on your Facebook Page.

  • Expectation For Your Page: What's going to be happening on your page? Do you plan it to be a place where you share things you don't anywhere else? Is this where you want to engage with your audience more? Will it be more informational in nature? Offer at least three bullet points detailing what your fans should expect from Liking your page.

  • An Incentive (optional): "Like the cool podcast page and get an extra bonus episode found inside!" We all want a little free incentive :) Those that choose to Like your page are doing just that, choosing to participate in your community in a more engaged manner. Why not offer them something unique as a way to thank them for choosing your community?

  • Introductory Podcast (video or audio also optional): You can very easily add audio or video to your landing page. You can create a special video showcasing your podcast or maybe simply explaining what your podcast is about. You can do the same thing with and audio file adding some quick soundbites of your content into one audio file to delight your existing audience and offer a little insight to potential listeners.

Are Landing Pages for your Podcast essential?

Facebook Page Podcast Landing pages are in no way essential. You can do what you have been doing if it's working for you. If you want to enhance what you offer with your podcast or want to grow the engagement of your community then go for it!

In Facebook For Podcasters (Part 1) I mention the essential bits of information that MUST be in your Facebook Podcast page. A landing page is not one of them :)

As always, remember that the way that you choose to produce, engage and grow your audience is up to you. A Facebook Landing Page is simply another opportunity to enhance what you already have going on :)

Here are other ways that are KEY towards a successful podcast.

So what do you think?

You up for creating a Landing Page? Come on back next week for How To Create A Facebook Landing Page For Your Podcast!

- Elsie Escobar


Image above is from the The Bunker Project's Facebook Page


Grammar Girl on the Go!


Check out Libsyn Podcaster Mignon Fogarty, aka Grammar Girl who has had a very busy summer.  Early this month she was interviewed by NPR's Talk of the Nation.  You can listen to the entire interview here

This week she tweeted that she was on her way to Mountain View, CA to speak at Authors@Google. 

She also has a new book that debuted this summer "Grammar Girl's 101 Misused Words You'll Never Confuse Again" - check it out here.

You can check out the Grammar Girl podcast here


Free Entertainment For Traveling Kids in The Summertime With Podcasts!

It's time to introduce your kids to podcasting!

With all the traveling and vacation time in the summer kids get a little loopy from all that freedom, especially when they are in a contained space, such as a car ;)

You can get a portable DVD player and buy tons of DVDs. You can have them use your iOS device or other tablet to watch Netflix or Hulu. Both of these are great ideas.

What if you don't want to spend any money or have wifi or 3G connection? It's time to give podcasts a shot.

The following are some of the most popular Kids Podcasts from Wizzard Media. Subscribe, download as many as you can and you have hours of entertainment at your fingertips!

The following podcast descriptions have all come from iTunes or the podcast's about page

Top Kids Podcasts

Mostly Trivial: Subscribe in iTunes

A fun, general and short trivia game.

Storynory: Subscribe in iTunes or get the iOS App

Storynory brings you an audio story every week. Each one is beautifully read by Natasha Gostwick and friends. Let Natasha's voice beguile you with classic fairy tales, new children's stories, poems, myths, adventures and romance.

My Baby Monsters: Subscribe in iTunes

Listen to the stories of a child, then add your own ending. In addition to fun, this collaborative storytelling podcast and free coloring pages (created by a six-year old girl and her dad) is an educational blend of playful learning and technology designed to help children, their parents, and educators around the world enhance their communication skills.

The Dog Files: Subscribe in iTunes

Everything you ever wanted to know about dogs and the people who love them!

Science Experiments for kids: Subscribe in iTunes or get the iOS App

ScienceCastle.com is a online science community that offers science experiments, science projects, science kits, and science classes for kids. Each month we provide live science webcasts. Look for our Podcast in the iTunes Store.

Kid Power Radio: Subscribe in iTunes

Listen to reviews of the latest kids tv shows, kids movies, kids books, websites and video games straight from the mouth of a kid. This show was created by a nine year old boy. He writes and performs it weekly.

This is just the tip of the iceberg. Simply do a search in iTunes for kids podcasts and you'll be pleasantly surprised at the amount of awesome free content you can get!


Image by roarpett via Flickr with a CreativeCommons NonCommercial ShareAlike license


Best Ways To Grow Your Podcast Audience: Summer Time!

More listeners please!

The podcasters call to arms.

Although there are some tangible and tactical ways to grow your audience, there is a yet another opportunity that sometimes is left untouched by many of us podcasters...

Summer Time!

I'll focus specifically on summer time at this moment, as that's the season that we are in, but these tips also apply to other vacation time or holiday time: Spring Break, Christmas Vacation, Thanksgiving, etc.

So why is this time so important towards growing your audience?

Changing Schedules- During summer time, people's schedules and calendars completely change, including the way that they interact with their technology: some drop it completely to get some unplugged time, others engage in new ways with their devices, and still others take the time to experiment with new content and engagement because they have the time.

Added Users- Especially within families media devices are actively being used by more family members, specifically children and young adults, as they are now home and have a lot of idle time in their hands.

Travel and New Environments- I still remember clearly those long summer trips with my brothers and I in the back seat of our minivan, each one of us with either a walkman or a video game. Sad to say, I barely looked out the window! This was the time that I began to cultivate my own "tastes" in music and radio stations. I chose what I listened to. Long travel is the optimal opportunity to cultivate engaged listeners, especially younger ones.

Strategies for Wrangling Fresh Listeners

You can see from the reasons above that summer time is an optimal time to gain new listeners of all ages, and it basically boils down to publishing more.

I know it's hard, but here are some ninja tricks to get you producing when no one else is :)

  1. Summer is an Opportunity- Take Advantage: It's awesome to chill out. It's so yummy to not do anything. The thing is, if you really want to get more listeners, more subscribers, a bigger audience, etc. you have to do something about it! Begin to simply change YOUR mindset about summertime and shift it to see the great opportunity you have as a creative, independent, content producer. You are in the driver's seat. Let it rip.

  2. Plan Accordingly: Make time in your calendar to get a publishing schedule together, just for these 6-8 weeks. This schedule will include any or all of the following: regular podcast episodes, extra podcast episodes, extra blog posts (or enhanced shownotes), and email newsletters. Schedule the time (60 min tops) get down some possible dates and ideas. Seeing the long term plan will light your fire!

  3. Create Special Summer Time Episodes, Segments or Blog Posts: More folks will be looking for content, so why not make it easy for them to know what you are all about? You can make a special summer introductory episode all about your podcast and your best work. You can create a new summer intro specially aimed at new listeners, giving them the down low of your site, how to contact you, what your podcast is about, etc. In your shownotes you can also add a little paragraph at the beginning of your post sharing the same info from your intro. Help the newbies know you!

  4. Summer Time Honesty!: What do you do for summer? How do you holiday? When producing the extra content put yourself in your listeners shoes. What kind of content would you like to listen to while on holiday? Swim the middle between you and your audience. While creating new content don't try to do more than necessary or get all fancy, do YOU, be inspired by what you do and what you like, that's the sort of stuff an audience adores.

  5. Keep The Demographics In Mind: Your content may appeal to younger ears. Be aware of that and produce accordingly. Those teenagers are the next generation of podcast listeners so why not educate them about the medium and about the content? If your content is something teenagers might be interested in, welcome them. You could even consider having a segment, or simply mention possible younger ears listening in :)

So you don't have the time nor the desire to publish more? Here are some tips for leveraging what you do have and making it work for you for very little work.

  • Make sure you have an easy way for folks to search your site and go into your back catalogue.
  • Consider cleaning up your Categories for easy browsing.
  • Do a top 10 blog post with all your best/most popular podcast episodes.
  • Add a button or banner to your side bar giving easy and accessible options for subscribing.
  • Make sure your site is accessible via mobile device!
  • Create a landing page for the summer giving tips and tricks to getting your content in a variety of different ways (streaming, direct download, subscribing in iTunes, etc), maybe even making it your home page for the summer!

Get Creative and Just Do It!

Out of all the strategies and tips above you can implement just a couple, don't feel that you have to do them all.

This podcasting thing is a very personal thing, so whatever you feel comfortable doing DO IT. That's the key.

It would be so awesome to hear back from you guys, to see if any of this helped you get more listeners :) Remember to comment!

Elsie Escobar


Photograph "Family" via Flickr used through Creative Commons


Inspiring Indepence Day Podcasts For Your Listening Pleasure

Happy Independence Day weekend United States peeps!

In case you want to celebrate July 4th by listening to some history and/or political content, check out these awesome podcasts below :) They are awesome! (Even if you happen to not be from the US!)

Matt's History Today

"MTIH presents a quick look at an event that happened on this day in the past. For both the history buff and the casual listener!" - iTunes description

Subscribe in iTunes

2 Cent History Podcast

"History Podcast focusing on events from Modern to Ancient times. The objective is to bring history alive through the people who lived and shaped major events." - iTunes description

Subscribe in iTunes

Common Sense with Dan Carlin

"An independent look at politics and current events from popular New Media personality Dan Carlin. Carlin's self-described "Martian" viewpoints infuse each episode with a political alien's take on the world around us and the problems it faces. It's a smart, unique (and admittedly U.S.-centric) program that doesn't dumb down the information or analysis for the slowest person in the room. For those craving a deeper intellectual analysis, a less partisan approach and unpredictable outside-the-box revelations, Common Sense with Dan Carlin is a feast for the mind." - iTunes description

Subscribe in iTunes

Best of the Left

"This podcast is a beautifully executed compilation combining the absolute best in left-leaning political news, commentary and occasional comedy with great music to pull it all together. Each edition I choose a political theme and deliver a variety of stories and perspectives from an array of sources on that theme. By the way, this is an ENHANCED PODCAST with cool features built in which is fun but that means that it's not compatible with everyone's audio player. For the STANDARD MP3 feed visit BestOfTheLeft.com to subscribe (even if you still want to use iTunes to manage your subscription)". -iTunes description

Subscribe in iTunes

OutloudOpinion- Audio of America's Top Conservative Columnists

"Audio versions of Creators Syndicate Authors" - iTunes description

Subscribe in iTunes

Free Talk Live

"What's on your mind? Unlike those right-wing or left-liberal extremist shows, Free Talk Live is talk radio that ANYONE can take control of. Yes, even you. This is talk radio for politics in a digital age. What is the meaning of freedom? This show is about Liberty with a capital L." -iTunes description

Subscribe in iTunes


Do you want to join the libsyn team like the podcasts above? Check out this post HERE to help you learn a little bit more about us!


Remember When Podcasting Was For Geeks?

Remember when podcasting was for geeks?

When I got into podcasting the majority of podcasts that were available were technology podcasts. In fact they used to dominate the iTunes store.

It seems that we are now headed into a different era of podcasting, at least according to some of our recent data :)

What? Technology Podcast Are 2% of libsyn's Top 100 Downloads?

Back in the day (2007 to be exact ;) ) Technology podcasts were 13% of libsyn's Top 100 Downloads. They were right up there with the 13% of Entertainment Podcasts. Comedy podcasts were 7% of the top 100 dowloads. The mac daddy of them all was the whopping 37% downloads for the Education category.

Now it seems that the podcasting tides are shifting.

According to the current 2011 data from the last 3 months...Hold on to your horses...or microphones:

  • Comedy Podcasts represent 42% of the top 100 downloads (31 shows)
  • Language Podcasts represent 23% of the top 100 downloads (17 shows)
  • Technology Podcasts represent 2% of the top 100 shows (3 shows)

I hesitate to say podcasting is becoming more "mainstream," per say. I believe that people are becoming more tech savvy and are used to consuming the kind of content they want when then want, particularly content that they view as valuable and entertaining.

The world of TV, Film and radio is no longer in a unique power position.

Consumers have realized that if they can't get the sort of entertainment that THEY are looking for from mainstream media, they simply have to look elsewhere for it, and podcasts are one way to consume the kind of content they long for.

High profile producers and entertainers have also recognized the power of mediums other than mainstream media to create compelling and entertaining content, podcasting being one of most popular formats being used.

Comedy is Leading the Way

Although podcasting as a whole may not be as popular as cable television, the words podcast and podcasting are more well known and recognized due to massive exposure from high profile comedians and great content. According to PopWatch "here are a few of the biggest and best out there":

  1. WTF
  2. Comedy Bang! Bang!
  3. The Adam Carolla Show
  4. Doug Loves Movies
  5. The Nerdist
  6. The Pod F. Tompkast
  7. Jordan, Jesse, Go!
  8. SModcast

Stoked all those are hosted with libsyn :D

The kind of press that podcasting is getting at this point and time, is more than it has ever gotten. Even Entertainment Weekly has a featured article on podcasting via Marc Maron's WTF podcast- The June 24th issue to be exact. That sort of coverage is unparalleled and introduce podcasting to a much larger audience.

But it isn't just about the big names...

Yes, the big names absolutely helped to grow the popularity due to the built in audience. Yes, fans are loyal. The success of these comedy podcasts isn't * just * because these comedians are famous. The success comes from the comedians ability to take chances, get creative and produce freely.

There is something that feels raw and new about the content. THIS is what has kept fans interested plus added a ton of new fans that may not have been particularly interested in podcasting or these entertainers before.

Education is Opening The Door

One of the biggest challenges every podcaster faces is explaining how to subscribe to a podcast or even what a podcast is to newbies. Because of the newfound "fame" coming to podcasting, this job is being done for us! The mere fact that there is more mainstream media conversation about podcasting forces descriptions and definitions of podcasting, which helps grow people's knowledge about the medium.

Even though at this moment the popular category of Comedy is being driven by more popular names, podcasting as a whole is becoming more accesible and clearly a viable medium for self expression, brand awareness and exposure. It's only going to become a stronger medium.

What do you podcasters think about this? Do you feel that podcasting is becoming more mainstream? Is the medium's popularity due only to the big names coming to podcasting? Or is there more?

Leave your thoughts in the comments!

Elsie Escobar


Top HelpDesk Articles!

Here are some FAQs that the libsyn support team gets. These are all HelpDesk articles that you can refer to whenever you desire!

GENERAL LIBSYN QUESTIONS

SMARTPHONE APP QUESTIONS

Did you know we have a new HelpDesk? If not, check out this article to learn all about it!


Symbol of Confusion image used via Wikipedia


Introducing our HelpDesk!

We have a new way to help you!

In order to refine the way that we serve you guys we have a new HelpDesk that offers an array of choices to get support for any issues that might arise using libsyn.

You can get to our fancy new HelpDesk by going to http://helpdesk.libsyn.com OR while within your libsyn dashboard click on support on the top left hand side of your screen.

What can you do from our HelpDesk?

  • You can submit a ticket giving us all the details of your issues.
  • You can check out our ever growing Knowledge Base where you can find articles helping you both troubleshoot your issues as well as inform you of our system plus how to solve problems. Self empowerment, yeah baby!
  • You can stay up to date with libsyn news and articles (Coming Soon!)
  • You can use our Troubleshooter, which is a Wizard that guides you through a series of steps in order to diagnose and resolve common problems.

How To Submit A Ticket To The HelpDesk

1. Submit a Ticket

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Simply click on the Submit a Ticket icon.
You can submit a ticket within your libsyn account (top left hand side) or go directly to http://helpdesk.libsyn.com

2. Select a department

Here you get an opportunity to share with us what part of our system you are having trouble with.

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1. Choose the department Libsyn3 is our general service. Libsyn Pro is our premium service. App Support deals with all Smartphone App issues for all platforms ie. iOS and Android. Marketing deals with any issues related to our newsletter, our social media outlets, blog posts, or anything not related to technical libsyn system issues.
2. Click Next

3. Your ticket details

Please fill out all the information required within your ticket details. 

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  • Full Name
  • Email 
  • Show Slug (required)
  • Type of Problem (required): You can see from the dropdown menu above that you get to choose the general type of issue that relates to your problem.

NOTE: Although your name and email are not required to submit a ticket they are incredibly helpful in communication with you.

4. Your Message

You have plenty of space to let us know your issue.

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    • As you can see at the bottom of the screen you can attach any relevant documentation which may help our team resolve your issue, such as screenshots of error messages.

    5. Confirmation Screen

    You will immediately see a screen that summarizes your request, including your Ticket ID. You may want to make sure you note your Ticket ID even though you will be receiving a confirmation email. 

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    6. Confirmation Email

    You will receive a confirmation email from Libsyn Support, whose title will include your Ticket ID plus the title of your message to Support.

     

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    Within this email you will receive all information regarding your ticket, including a direct link to check on the status of your ticket as well as the ability to reply to your current ticket. If you have received more information regarding your issue or have more to add to your initial submission you can reply to this confirmation email, but please make sure that the support ticket is part of the subject line for tracking purposes.

    Come On And Check Out The HelpDesk!

    We would love to get your feedback :)

    Let us know your thoughts and ideas for articles in the Knowledge Base. That would be rockin'


    Why Does Marc Maron Prefer Podcasting To Mainstream Media?

    In my humble opinion I believe every podcaster is an artist. Each podcaster has her own voice, her own story, her own passion and her own drive to express that which she is impassioned about. As I read the Salon interview with Marc Maron, he very clearly and simply highlights the still growing power of podcasting in a way that inspires main stream performers to step into podcasting as well as invigorates those of us that have already drank the podcasting kool-aid.

    Sparked by the article Marc Maron explains his podcasting infamy, here are some key points as to why podcasting continues to be one of the most dynamic and effectual media publishing platforms to cultivate your success. Mr. Maron does a phenomal job in highlighting the best reasons to podcast.

    Truth = Story = Gold

    "I know that what I'm doing on the podcast is as true to myself as I can be, and that people are digging it."- Marc Maron

    There is something absolutely captivating about listening to someone speak from their own truth. When I say that, I'm not referring to simply being honest or telling truths, but truly being yourself, without censoring yourself.

    Places where podcasters tend to record their work are those that are very personal to them: garages, closets, living rooms, kitchens. More likely than not they won't leave their house and won't have to get all gussied up, plus can surround themselves with people and things that make them feel comfortable. This environment facilitates going with it, simply allowing YOU to flow.

    No one is like YOU, so why pretend anything else?

    KEY: Excel and work on effectively becoming more of who you are. Even if you "fail", you will still be much more compelling than pretending to be somebody or something else.

    Unique Publicity

    "And the podcasting format works in Marc's favor, bringing him the publicity and fans that almost 20 years on the comedy circuit never could." -Salon Article

    There are a ton of people that are currently looking outside of TV, mainstream movies and cable for information and entertainment. We have become a mobile and on-demand culture. In addition to that, due to world economic crisis and joblessness, a huge amount of people's lifestyle has required them to downgrade their lives, looking to save money. Cutting out the cable and even movie outings seem to be the first to go. Given those two points the public has become more aware of internet content, whether it be audio, video, ebooks or mainstream movies and tv shows.

    Marc Maron stepped into the hunger and desire of a massive amount of folks that were both yearning to be entertained and a medium that was growing and ever more accessible.

    KEY: Marc Maron's audience is subscribing to his podcast, purchasing his iOS app and subscribing to his premium content because THEY CHOOSE TO. That's power.

    Engaging Content & Fierce Engagement

    "When you're engaged in a conversation, you can completely lose track of time...because your brain puts itself in the conversation" - Marc Maron

    Podcasting is personal. You are choosing to allow the podcaster's voice to go directly into your ears. You choose to step into their world, listen and be engaged and perhaps transported away. Through listening you engage, respond, perhaps laugh out loud, cry, get really angry, maybe even talk back to the podcast. Podcasts can instigate you to take action, become re-impassioned about something, or simply become aware of something that you didn't know. All of this happens because of the personal nature of the medium.

    Mr. Maron isn't podcasting FOR you. Mr. Maron is not talking directly to you, but there's something about the magical engagement of podcasting that gives you the feeling of intimacy and greater accessibility.

    KEY: There is greater accessibility with the show producer. Main stream media has a lot more walls between producer/artist and their fans. As a producer, direct engagement with the audience does create a stronger relationship with their fans.

    Freedom Without Context

    "people would ask me, "What is this show? I don't get it." And I'd say, "It's my show." Those are the perimeters. I don't have to make people laugh. I don't have to do anything except talk into a mic. I can sit there and just emote for 10 minutes, I could cry for 10 minutes. It's just really freedom." - Marc Maron

    In the Salon article, the interviewer Drew Grant questions Mr. Maron's assertion that with podcasting he can do anything he wants, alluding to the fact that having written and starred in his own off-Broadway show as well as doing stand up for years, he was already doing anything he wanted.

    No matter what form of mainstream media you choose to be a part of, whether it be writing and performing in an original play, creating your own sitcom and starring in it, touring in your own comedy tour, there are parameters to how much of it is truly YOURS and how much you are 'bound' to expectations of the medium and others involved with its execution, something Rosanne Barr candidly drives home in her NY Mag article. In podcasting, these parameters are not there. As Mr. Maron says in the quote above "I can sit there and just emote for 10 minutes, I could cry for 10 minutes." It really is HIS show.

    This freedom not only allows Mr. Maron to experiment, improvise, and follow his instincts fully but because he is, he reflects back to other performers, producers, and every day folks that they can do it too. There are no boundaries. You can do what you want, in the way that you want to do it, AND you can change your mind.

    KEY: The clearer the podcaster is at fully being herself, expressing herself, failing and succeeding the more it allows her audience/fans/fellow artists to engage, create and grow in *this new media*.

    Media Innovation

    Since one is able to freely create content without context, it follows that podcasting would naturally grow, evolve and change. Although podcasting hasn't really been around for too long, it's already grown in vast amount of ways. As much as podcasting brings about the incredible talent of the every-man, whether it be independent businesses, original episodic series, education, entertainment, or insightful criticism, it's also being employed by bigger media sources more and more consistently.

    The growth of portable consumption devices, whether it be iOS devices, smartphones, tablets, etc, are simply going to allow podcasters to find new and innovative ways to publish their content and align with their optimal audience.

    Podcasters, have you found this to be true?

    Why have you chosen to podcast?

    Do you feel podcasting is as great as Marc Maron believes it to be?

    Let us know in the comments!

    PS

    BTW, Marc Maron just shot a presentation pilot with the amazing Ed Asner playing his father :) Guess the inspiration just keeps growing and growing!

    -Elsie Escobar


    If you'd like to be part of the growing community of mighty podcasters like Marc Maron, do what he did, start podcasting with libsyn :) and if you wanna take it to the next level rock out your podcast with a smartphone app. You can sign-up HERE!


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    3 Reasons You Should Consider A Facebook Page for Your Podcast


    One way to connect to your podcast is a facebook page.  Facebook has a separate way for businesses, organizations, shows and brands to promote their content on facebook.  Profiles are for people, pages are for everyone else.

    3 reasons why you should have a Facebook page for your show:

    1. People are already there.  Everyone is on Facebook - okay maybe not everyone - but lots of people check facebook many times a day, they might not come look at your website everyday - but if they are already on Facebook - then you should meet them there.
    2. The personal endorsement.  Advertising is okay, but anyone who has ever spent a dollar on advertising will tell you that a personal reccomendation from a friend is always more valuable than an advertisement.  When some one "likes" your show on Facebook - that "like" then shows up in their friends stream.  When you "like" Libsyn (if you are on Facebook - we hope you will like out page) - that shows up in stream.  "Your_name liked Libsyn"
    3. Sharing is easy.  When you add something to your show's Facebook page - your fans are just a click away from sharing that information with their friends.  No links to copy and paste.  1 click sharing makes it easy for your fans to tell your friends about the latest episode or news about your show.  

    How to set up a Facebook Page:

    Don't have a Facebook Page yet?  No problem - Facebook pages are free an easy to set up.  Mashable has put together a great tutorial on setting up a Facebook page here.

    Also check out this post from Mashable - 5 Easy Ways to Liven Up Your Facebook Stream for some more ideas on what you can share with your fans on Facebook

    Already have a Facebook Page? Check out our Facebook for Podcaster Series here.


    Want More Listeners? Common Podcasting Mistakes And How To Fix Them

    You got your podcast. You want more listeners? Great! Check out these simple ways to optimize your fabulous work so that folks know how awesome you are!

    • Your Podcast Description and About Page Are Your Calling Card

      You know what your podcast is about. Your audience knows your what your podcast is about. What about all those people that could potentially fall in love with your work? You have got to take the time to pimp up your podcast description and about page!

      Let's take a look at 4 descriptions from iTunes and pull out key factors toward creating the optimal about description for your podcast ==> read more

    • Do It Up With Your Keywords

    Keywords are simply an easy way to search for the content that you are looking for, kinda like the signs above the isles in the grocery store.

    The internet is basically a giant grocery store. Keywords are the guide with which to get to the content that you are searching for faster. Why not give those searching for the kind of flavor that you provide in your podcast the best way to find it? ==> read more

    Everybody loves pictures. I'm sure that you’ve had your attention drawn by them at some point during your day. Images are power. Images, design, color and graphics hold within them the power to convey distinct and compelling information. They have the strength to engage the viewer to step closer to the source or to push away from it.

    You may already have decided what you want your artwork to look like. You may have no idea what your artwork should look like. Following will be a few guidelines and important information to both facilitate your decision making process as well as refine your choices ==> read more

    ID3 tags are extra information/data contained within your audio beyond the actual audio. The general basic information that you see in the majority of your audio files that we all have seen, particularly in your music library or even simply in your computer files is: the name, author, album, genre and artwork. This makes finding particular songs within your music library a bit easier. It also helps whatever music software you are using sort your audio files in ways that are logical and easy to search.

    Why are ID3 Tags Important To Podcasters? ==> read more

    There are tons of podcasters that are currently using Twitter as another way to enhance relationships with existing listeners as well as to extend their reach.

    Assuming you already know about Twitter and either already have a twitter account or are ready to jump on board. Here are tips specific to podcasters to best use this medium in order to enhance the work you are already doing! ==> read more

    How about podcast audience engagement via Facebook as another opportunity to develop deeper relationships with your current audience and perhaps facilitate a wider reach? Let's delve into Facebook Page basics for a bit.

    This in no way means that you MUST have a Facebook Page as a podcaster. This is a uniquely individual decision that matches your workflow and your existing audience engagement Up for it? ==> read more

    Hope that helped a bit! How about letting us know how you are growing your audience?

    Elsie Escobar


    Fans In Little Italy Picture: This work is licensed under the Creative Commons Attribution-ShareAlike 2.5 License.


    Podcast Clean Up: Wordpress 101 Permalink Power

    What Are Permalinks?

    In the podcasting world, these would be the unique url or location of each of your shownotes/posts on your blog. You can find the permalink for each and every one of your posts by looking up at the browser's address bar. According to Wikipidia:
    A permalink, or permanent link, is a URL that points to a specific blog or forum entry after it has passed from the front page to the archives. Because a permalink remains unchanged indefinitely, it is less susceptible to link rot. Most modern weblogging and content-syndication software systems support such links. Other types of websites use the term permanent links, but the term permalink is most common within the blogosphere. Permalink is a portmanteau word made from permanent link. Permalinks are often simply stated so as to be human-readable.

    Why Are Permalinks Important To Podcasters?

    We as podcasters are constantly looking to grow our audience. As opposed to blog posts which you can scan and read easily, it's really hard for people to know our content without having to listen or view it. Permalinks are an opportunity to facilitate discoverability that is often completely overlooked.
    • You can customize your permalinks to focus on any relevant keywords within your podcast episode
    • Paying attention to your permalinks will naturally help your shownotes be indexed well by Google aka better SEO for your site which equals a potential larger audience.
    NOTE: Although this article mainly focuses on configuring the permalinks on a Wordpress site some of the practices can apply to any other platform that you might be using: Blogger, TypePad, Squarespace, Posterous, libsyn, etc.

    The Best Configuration of Permalinks For Podcasters

    There are a handfull of options to configure your Permalinks within Wordpress. In order to configure your Permalinks please go to your Wordpress Dashboard and on the left hand side column go to Settings => Permalinks
    media_1306608484212.png
    The common settings are:
    • Default- This is the structure that is set on your blog right off the bat. These links have no SEO juice whatsoever. They offer the least amount of information.
    • Day and name- This is a good choice for your podcast. The date before the show episode name will offer important information to search engines.
    • Month and name- This can also be a good choice to use, especially if you have happen to produce a monthly podcast
    • Numeric - Not the best choice for your podcast shownotes
    • Custom Structure- This is my personal favorite. You can configure it almost any way you like. My favorite choice is simply the year and the post name. It allows the permalink to be shorter while providing room for optimal keyword usage.
    If you want to know more of the how and why of permalink structure inside of Wordpress, please check out this article from Wordpress.org.

    Configuring Individual Permalinks For Your Episodes

    Not only does Wordpress allow you to set the overall structure of your permalinks, but it also gives you an option to configure individual permalinks to each of your episodes if you so desire. The permalink does not necessarily have to match your title.

       
    media_1306616539160.png
     
    As you see from the picture above the you can very easily rename the permalink.

    Why would you want to do this?

    It's a really great tool for specific episodes, or important episodes that you may be producing.

    Let's say you have a really popular episode where you interview a high profile guest, instead of having your normal permalink of:

    http://yourwebsite.com/2011/episode-100-interview-with-high-profile-guest

    it could simply be:

    http://yourwebsite.com/2011/yourhighprofileguest

    With that structure you can easily share that permalink with folks that ask you about your podcast as a way to guide them to one of your best shows.You could do special permalinks as well for holiday focused episodes:

    http://yourwebsite.com/2011/Christmas or http://yourwebsite.com/2011/birthday.

    The most important thing to remember about permalinks is that they work best when you use keywords within them that your potential audience is looking for.

    If you have an in depth tutorial all about iPhoto 11 and your episode name is The Magic of Deconstructing iPhoto 11 a simple and better permalink for this post would be:

    http://yourwebsite.com/2011/iPhoto-11-Tutorial

    Doing this you can still get fancy and creative with the episode title but your permalink provides a greater opportunity for those searching for what you have to offer as it employs keywords people would naturally use in search engines.

    Have you configured your Permalinks? Do you have any other suggestions regarding optimizing your permalink structure? Let us know! We'd love to hear from you :)

    Elsie Escobar


    Get Ready, Gamertag Radio Will Be At E3 2011!

    2010-08-28 GTR 2K Games Mafia II Event NY (131)

    Wait,

    You don't know Gamertag Radio?

    Some of their episodes have made a major impact in the gaming industry and community from 2005 to 2011.

    1. From their first episode in 2005 they instantly were noticed, first by Microsoft featuring them on Xbox.com and it just grew from there :)
    2. They interviewed the Capcom Team about "Lost Planet" at the Microsoft campus when it was first played, plus checked out Small Arms and sat down with the developers from Gastronaut Studios for an exclusive roundtable audio. (Episode 78)
    3. Know Danny Trejo? Heat, Spykids, Dusk Till Dawn? Well GTR has had him on for two interviews! (Episodes 80 and 242)
    4. Crazy awesome coverage of the launch of the XBox 360, including a roundtable with Xbox execs Peter Moore and J Allard. (Episode 31)
    5. Kinect vs Playstation Move- Check out this debate in Episode 249
    6. Why are gaming companies not working with indy sites anymore? Are there too many gaming podcasts and blogs? Has this "community" gone too commercial? Are they community or press? Healthy discussion on Episode 157!
    7. So you want controversy. How about: What's wrong with the Xbox community on Episode 28.
    8. Did you know that ESA gave out less media passes to bloggers this year? GTR took on this subject with a massive roundtable discussion on Episode 279.
    9. Community Launch Party for Mafia II! Can we say H-O-T! That was Episode 257.
    10. Check out this MASSIVE LIVE EVENT! Community Vibes 5 Live. Yeah baby, rated the number 1 Super Bowl party in South Florida

    How's that for a quick summary of their their awesomeness? If you are totally intrigued or are a mega fan check out this totally EPIC post: The Top 25 Most Important Gamertag Radio Shows of All Time Also if you want to subscribe or download individual episodes HERE is a direct link to the podcast via iTunes

    So What Is Gamertag Radio Up to At E3?

    According to this, the GTR staff, those attending E3 and the others providing support away from the show floor, will be offering a variety of content during the expo. Gamertag Radio at E3 2011 will be delivering:

    • Random live streams
    • Live Blogs
    • Developer interviews
    • Show floor pictures and video
    • Staff write-ups about press conferences and events
    • Round table discussions featuring staff, community members and event attendees
    • Posted announcements and new game trailers

    During the show, the team will be working constantly to compile information and provide their experiences about any game that may be shown at E3 2011. For the Gamertag Radio app owners on iPad, iPhone, iTouch, and Android, there will be exclusive bonus content including:

    • Behind the scenes content from the show floor
    • Special round table discussion shows
    • Video logs
    • Exclusive editorials and more

    Also this year, community members who do not have access to a Android or Apple device can now get their hands on the bonus content by joining the Gamertag Radio Premium page at www.gamertagradio.com/premium for the low price of $0.99.

    All this awesome coverage starts June 6 and goes until June 9th!

    The Fancy Pants Gamertag Radio Smartphone App

    All the content that you see above above, you'll find in their Smartphone Apps for Android or iOS devices. Insider 2011 E3 Content at your fingertips! Starting a day early. Wooohooo!

    Get the iOS App

    Get the Android App

    So psyched libsyn is sponsoring GTR at E3!!!


    Twitter Followers vs Podcast Listeners-A Podcaster Perspective

    This post was originally published by Rob Walch on the Podcast411 blog and is being republished here with his permission. It's a great look at Twitter from the podcaster perspective.

    I am heading back from BlogWorld NY 2011 - It was a great show (sans the last keynote).

    One of the things that stuck with me from the show was a side conversation I was in about the importance of growing your twitter followers as a podcaster and needing to put more efforts into that goal. I thought that stance was wrong. But I did hear it repeated over and over about the importance in social media that Twitter had and I as a podcaster needed to put more efforts into growing my twitter followers.

    Luckily I am in a position where I can actually look at the numbers of lots of shows and see what the correlation is between Followers vs Listeners. I looked specifically at a dozen key shows and compared the number of downloads they get per episode (average of last 3 episodes at least 30 days old) vs the number of Twitter followers they had.

    Here is my conclusion after looking at the data - The number of Twitter Followers has almost no relevance on the number of downloads per episode you will get.

    That's right, Twitter Followers do not carry over into Listeners. And one might even be able to argue that if you spend too much time growing your twitter base your show will suffer and you will hurt your download numbers.

    Some will say that is BS and Twitter is vital to your shows growth. However the numbers do not bear that out.

    Let me break down exactly what I found.

    • For 3 shows with over 150,000 downloads per episode - One had over 400,000 followers, One had 200,000 followers, and one had 2,971 followers.
    • For 3 shows between 100,000 and 150,000 downloads per episode - One had over 1.75 Million followers, One had over 1.4 Million followers, and one had 48,000 followers.
    • For 3 shows between 20,000 and 80,000 downloads per episode - One had 146,000 followers, One had 3,853 followers and one did not even have a twitter account.
    • For the 3 remaining shows: one had 7,996 downloads per episode with 3,681 followers. One had 3,421 downloads per episode vs 35,467 followers and the last one had just 585 downloads per episode vs 33,000 followers.

    No matter how you slice the numbers one thing is clear - Twitter Followers do NOT equal Podcast Listeners. The two most popular producers on Twitter had a greater than 10 to 1 ratio of Followers vs Listeners, yet one of the top 3 most downloaded in this group had a 100 to 1 ratio of Listeners to Followers. The worst of the group had over 50 Followers for each listener.

    I am not saying to quit twitter or stop tweeting - just that as a podcaster it is all about the download and it is safe to say you can stop sweating about the number of followers you have and go back to worrying about putting out good content.

    Let me know your thoughts in the comments below or shoot an email to rob AT podcast411.com


    Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn. Rob is Co-Author of the book Tricks of the Podcasting Masters - Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. Rob's podcasts are Today in iOS and Podcast411. You can find him on Twitter @podcast411.

    attribution for podcast pic: By Yagraph (Own work) [GFDL (www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (www.creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons


    Apple Says, Want Your Smartphone App To Be Featured in iTunes? Drive Usage

    One thing that has not been covered from the podcasting perspective has been rising in the ranks in the iTunes App Store.

    Wait, what? Why would that matter to you as a podcaster?

    Here at libsyn one of our offerings is smartphone apps. We have producers with either both Android and iOS versions of their apps and others with a presence in just one marketplace. While right now we are submitting just to the Android market, the tips and info below can help in both marketplaces.

    Apple has unofficially reached 500k of approved iOS apps in the App Store, so any new ideas to get your app higher in the rankings in order to increase your chances of being discovered by potential audience users are GOLD.

    Who doesn’t want a larger audience?

    About a month ago it appears that Apple changed the way that they choose to feature apps and have them go up in the rankings. It used the be pretty close to the way that podcasts are featured, but now there is more. According to this Macworld article:

    Though it is not yet clear what tweaks Apple has made, it appears that factors such as active usage of an app has become more important in these rankings, rather than just raw numbers of downloads.

    Now that's something interesting "active usage of an app has become more important."

    Key Ways To Increase Usage To Your App And Drive Discoverability

    The following tips are focused on driving folks to launch and use your app.

    1. Publish episodes consistently.
    2. Add juicy extra bonus content and tell your audience about it! Check out this post for a TON of awesome ideas.
    3. In each episode share with your audience the interactive features of your App: one tap contact via email, FB, and twitter, and encourage them to contact you through the app.
    4. Publish random App specific content so folks launch your app more.

    Have an Android App? You can apply these same practices to your Android App, as the Android Market may be doing the same thing!

    In addition to usage the long standing way to increase your ranking in the App Store is to encourage your audience to rate and review your app.

    Podcasting became so popular because it offered a a very personal and immediate way to engage with the audience. Podcasters make themselves available more: there are shownotes involved, emails exchanged, often times voice mail feedback, plus more. The libsyn smartphone apps are exactly the same, they offer that direct interaction that you already have with your audience, with added opportunities to further interaction with your listeners via bonus content.

    Those that want your podcast Smartphone App will use it, so the potential to increase your visibility can absolutely happen.

    What? You don't have a Smartphone App? Well then what are you waiting for? Email us at talktous@libsyn.com for more information! We'll be waiting for you!

    -Elsie Escobar


    Rob Walch at Blogworld Expo NY 2011 #BWENY

    Rob Walch at Blogworld Expo NY 2011

    Our very own Rob Walch will be speaking at Blogworld Expo NY May 25th!

    Check out Rob here:

    Yes, Virginia, They Do Pay For Advertising- The Big Advertising Panel

    Yes, "they" do pay "real" money to advertise in digital media - and they're paying more every year. Join this panel of experienced content producers with real world practice of selling their content as they share their thoughts and answer your questions about advertising in digital media.

    Rob and David Prager will take on this topic at 2:30pm on May 25

    3 App Building Stories- The BYO, The Platform Partnership and The Outdoor Shuffle

    There are many ways to make an app: build your own, partner with someone, or outsource entirely. In this panel of people from each path, you can finally understand the ins and out of each approach and pick you path to the app economy. There is no better way to learn than from someone who has been there before and this panel brings it all.

    Rob, Jeff Hamilton and Jason Hoch will delve into the nitty gritty at 3:45pm on May 25

    Podcasters Represent at BlogWorld NY!

    After you've taken in all of Rob Walch's sessions, here are a few more from some awesome podcasters addressing some pretty cool subjects :)

    There are TONS more that were not mentioned and so worth your time! Check out the full BlogWorld NY 2011 Schedule HERE!


    Mommy Podcasts: Providing What Money Can't Buy For Mother's Day

    Community, Communication and Support

    Even though there are times that as a Mother I want stuff ie. clothes, jewelry, gadgets, etc. what I long for and desire the most as a mother you can't really buy anywhere.

    Mothers desire connection

    Primarily connection with other Mamas. There are times when I feel like I'm the only mother in the world that is going through whatever I'm going through at the time, toddler tantrums, explosive messes that refuse to get cleaned up, child ailments, sleepless nights...I could go on and on ;)

    Mothers long for communication

    I often times simply want to share with someone, someone that gets how hard being a Mama truly is, or how incredible the world is as seen through your child's eyes, or simply talking about something that is not at all child related with another woman!

    Mothers need support

    At first I thought I could do it all- by myself. I had up to this point set my mind to anything I desired and simply done it, often times to the chagrin of those that were closest to me. Why would motherhood be different? Well, it seems like this whole mothering thing works sooooo much better with support, help, advice, and encouragement.

    What if you don't have a built in community of Mothers that can be available at any time?

    Mommy Podcasts to the rescue!

    You need to feel supported and heard? How about feeling that you belong?

    Check out these Mommy podcasts that will provide you with at least a little bit of recognition and entertainment, but most of all moments of knowing that you are not alone!

    Manic Mommies

    The trials and tribulations, joys and triumphs of Erin and Kristin - two working mothers trying to do it all (and do it all well, of course)! Shows feature honest, funny chats about motherhood, pop culture, and the crazy act of balancing work and family. Regular features include guest interviews, advice from parenting coach Kathy, and pediatrician Dr. Rob. Not just for "working" moms - for all moms and dads! Driven by our Chevrolet and our fabulous Gal Pals.

    New Moms, New Babies: Tips, Tricks, Sanity Savers

    Real Moms. Real Stories. A weekly podcast by new moms, for new moms with tips, tricks and sanity savers on sleeping, feeding, crying and more! Guests include, doctors, pediatricians, authors, experts on child seat safety, strollers, baby carriers, activities and more! Friendly advice, various perspectives and relevant information to get you through those first years.

    PregTASTIC Pregnancy Podcast

    PregTASTIC is the weekly podcast by pregnant women, for pregnant women about the fantastic journey to motherhood. Full of expert information and friendly advice, opinions and different perspectives for soon-to-be moms. Weekly guests include doctors, doulas, authors etc. Hosted by "real" pregnant women with the same joys, concerns and swollen feet as our listeners.

    Full Time Mom

    The Full Time Mom Podcast is the weekly audio journal podcast of Stephanie Ravenscraft. In each episode, Stephanie gives you a very authentic and transparent look into her pursuit of being the best wife and mother that she can be. This is not your typical “mommy podcast.” It is a known fact that Cliff likes to talk a lot. While Stephanie regularly co-hosts, with Cliff, on a large number of gspn.tv podcasts found at http://gspn.tv/shows, this is a podcast where Stephanie has a chance to share everything that is on her mind. Be prepared to be entertained, encouraged, and inspired by this show. [update Full Time Mom's last episode was published on January 6, 2012]

    This is by no means a full list of Mommy podcasts out there. As a Mama and as a podcast addict I have waaaaaay too much on my plate to give each and every podcast due diligence, so, this is when I say:

    Do you have a favorite Mommy podcast that is not on this list and absolutely MUST be heard or seen?

    Please leave it in the comments below! Remember it's all about community, support, and communication!

    Happy Mother's Day!!!!!

    -Elsie Escobar


    Facebook For Podcasters (Part 1)

    As podcasters, any social media strategy we choose to use to help us better connect with our audience is all about OUR unique and individual audience.

    There are certain podcasts whose audience is primarily voice feedback and emails, others are all about twitter conversations, for others audience engagement is solely within the podcast webpage and comments on the blog, while others have their own social network communities (ning sites, forums) that are highly active.

    Each podcast and its audience is unique.

    In this post we’ll talk about podcast audience engagement via Facebook as another opportunity to develop deeper relationships with your current audience and perhaps facilitate a wider reach for your podcast through examples and general tips.

    The main focus will be on Facebook Pages.

    This in no way means that you MUST have a Facebook Page as a podcaster. This is a uniquely individual decision that matches your workflow and your existing audience engagement. In a later post we will focus more on the differences between Personal Profiles vs Pages vs Groups.

    Key Ideas For Facebook For Podcasters

    Here is a bite size synopsis of the basic key concepts to keep in mind using Facebook Pages. As you delve into the post, we'll address each of the following bullet points a bit more fully.

    • Be authentic: Don’t get a Facebook Page if you hate Facebook. Don’t get a Facebook Page if your audience is not there! Use your time effectively in a way that aligns with your workflow.
    • Use what’s there! Fill out as much information as you can. Use all the functionality of the Pages before you start to get creative.
    • Put in the time: The beauty of a social network is that you participate in it. Be engaged. Do it up. Don’t expect to get tons of folks to start Liking your page just because you put it up. Like anything else, you have to put in the time to see the results.*
    • Facebook changes all the time: Be willing to roll with the punches.
    • Have fun! If it’s not fun, don’t do it.

    Who Is Your Audience?

    In the Twitter for Podcasters blog post I asked one main question: Why are you podcasting? In this post I ask another: Who is your audience?

    This is particularly important for Facebook if you plan to invest some time developing that community. Even though almost the entire world is on Facebook, is your audience active on Facebook?

    Some podcast's audience want nothing to do with Facebook. They would rather gather anywhere else but there. Those podcasters although they may have a Facebook Page are not really engaged on their Page. Any extra time invested in Facebook would take away valuable time they could apply elsewhere to cultivate audience engagement.

    Before you invest your time and effort on Facebook, either do some research yourself, or ask your audience if they are active on Facebook. It doesn’t hurt and it could absolutely save you tons of time.

    It’s not only about your audience but about yourself: are you comfortable on Facebook? Are you willing to delve into and make this a place to have your community live? If you cannot stand Facebook and never go there, then don’t start now. Be authentic to yourself!

    Take the Time To Effectively Use Your Facebook Page

    Your Facebook Page’s importance relies on your willingness to take the time to fill out all the necessary information, including the optimal tabs that are relevant to your podcast.

    Add Your Proper Information

    Edit your Basic Information from the left hand navigation. Please fill your podcast info. I cannot tell you how many times I’ve gone into a podcaster’s Facebook page only to find this Basic Information such as email and website missing. If you are not going to fill this out, at least put a link to your podcast’s main site! Here is the top information needed:

    You can add all that information and more within your Page on Basic Information on the left hand side navigation.

    What Is Your Podcast About?

    A quick summary of your podcast will do so much for potential listeners (filling out the About section on your Facebook Page).

    It's always great to be introduced to a new brand/person/business in the form of a quick description on their Facebook Page.

    You can let folks know about your podcast in these places within your Page:

    • The About section within Basic Information
    • The About section from the left hand navigation on your Facebook Page
    • A customized landing page (we’ll talk about this in another post)

    Facebook Photos and Videos

    Uploading media to your Facebook Page is a gold mine for your audience. You can supplement your existing content or add Page specific content for your audience.

    Here are some ways to leverage your media:

    • Upload your logos and artwork to your Facebook pictures. (Great way to have folks steal your information). You can always add a hyperlink to each pic to drive back to your site!
    • Share any pictures where you have in some way engaged with your listeners face to face.
    • If your listeners send you pictures ask permission to post them to your Facebook page.
    • Post pictures of events, workshops, meet-ups relevant to your podcasts’ subject matter.
    • Create screencasts, tutorials or how-tos specific to your Facebook Page
    • Create Facebook Page specific videos engaging with your audience.

    Testimonials/Reviews

    (Update: in true Facebook fashion they removed the testimonials/reviews tab as a feature for your page. C'est la vie.)

    You know how important iTunes reviews are for your podcasts. Even though Facebook reviews are not quite as important in terms of getting your seen more they are an excellent way for folks to share how great you are! If people want to know more about what others think of your podcast, you can simply link straight to your Testimonials Page on Facebook.

    There is no real “Testimonials Page," it’s actually called Reviews, and you can add the ability for your fans to review you simply by adding that tab to the left hand side column as you are editing your Page. I don’t think many podcasters use this functionality very much. It’s so easy, especially if your audience is already active on Facebook.

    How do you get people to review you? The tried and true way, you ask them :)

    Get Them Landing Where You Want!

    If someone who has not Liked your Page lands on your Page, what do you want them to see?

    • Your information?
    • Your wall posts and links?
    • Everyone’s wall posts and links?
    • A specific landing page

    This is strictly up to you. You can also choose to have folks land directly on your information page, or even perhaps design your own iFrame fancy pants landing page. The sky’s the limit! Those settings are accessible via your Manage Permissions settings within your admin panel of your Page.

    That’s just the tip of the ice-berg when it comes to the power of Facebook, or should I say what’s possible with Facebook ;)

    Facebook is CONSTANTLY Changing.

    Before even beginning to delve into Facebook practices, know that they will change. They always do. Usually Facebook settings, Pages, Groups, Profiles, permissions, applications, usage, privacy, whatever you can think of regarding the platform will change, more than likely just as you finally got the hang of it.

    Whenever researching Facebook practices on your own, make sure you pay attention to the date tutorials/tips where posted.

    SUBSCRIBE TO THE FACEBOOK TEAM BLOG

    Being podcasters we know about RSS, right? Using your RSS reader of choice subscribe to the Facebook blog. You will get a head’s up regarding up and coming changes, and at times you may have the ability to beta test possible new features. You’ll be in the know before a vast amount of people about Facebook!

    If you wanna get crazy in the know, subscribe to the Facebook Developers Blog.

    There’s a lot more to come, so I hope you come back to check out Facebook for Podcasters Part 2 + more! We’ll be covering: automation, tagging, growing your Likes, customizing your Page and Profiles/Groups/Pages.

    If there’s anything else that you’d like to learn about leave it in the comments, we’d be happy to serve!

    -Elsie Escobar


    Wade-O Radio App Featured On The Wall Street Journal...And More!

    When rain comes in the form of the Wall Street Journal it pours publicity ;) This is what happened to Wade Harris as his App Wade-O Radio was featured on the Wall Street Journal.

    In an article by the Journal titled "App Watch: Getting Religion on the Go" Wizzard Smartphone App Producer DJ Wade-O shares how technology is enhancing the way God's Word reaches people beyond the church. According to the Wall Street Journal:

    Mr. Harris says his Facebook and Twitter updates are a testimony of his faith and a part of his ministry.

    “I have a ton of friends on Facebook and Twitter, who maybe they don’t go to church,” he says. “I’ll send stuff out to people just maybe as an encouragement.”

    The Growing Publicity Snowball

    After his feature on the Journal a ton of other niche specific publications picked up the story and continued to fuel the fire of recognition for The Wade-O Radio App.

    The Houston Chronicle: Christian rap radio app featured in Wall Street Journal report

    DaSouth.com: Wade-O Radio app featured in Wall Street Journal report

    Rapzilla.com: DJ Wade-O Featured in the Wall Street Journal

    Congratulations Wade! So great to see stuff like this!!!!

    Wanna get the Wade-O Radio App? You can get it through iTunes HERE or subscribe to his podcast HERE.


    If you'd like to be part of the growing community of Wizzard Media App Producers you can sign-up HERE!


    Twitter For Podcasters

    There are tons of podcasters that are currently using Twitter as another way to enhance relationships with existing listeners as well as to extend their reach.

    In this post we’ll assume that you already know about Twitter and either already have a twitter account or are ready to jump on board. The following tips are offered as specific opportunities aimed at podcasters to best use this medium in order to enhance the work you are already doing.

    The Foundation

    Why Are Your Podcasting?- Although this question may seem like it’s not really relevant to this Twitter post, it is truly the foundation from which you build your Twitter strategy. If you have no idea why you are podcasting and just kinda wanna play with the medium for a bit, then Twitter doesn’t really need to be a strategy.

    The more value, importance and specificity you bring to your work as a podcaster, the easier it will be to build a Twitter presence and community.

    If you are podcasting as a hobby, having your personal Twitter account be the account you use to post Twitter updates about your podcast is not a problem at all. If you are hoping to grow your podcast into a recognizable brand and business, having a specific twitter account for your podcast will be the best option.

    One very important question to ask is: how much time are you honestly able to devote to Twitter?

    Is Twitter already part of your lifestyle? Is it part of your work flow? How comfortable are you navigating through Twitter and all the Twitter clients and applications? If you aren’t comfortable, are you willing to invest time to learn?

    Using Specific Twitter Account For Your Podcast

    • A great opportunity to solidify your brand online.
    • Easy way to get organic SEO for your podcast.
    • Simple way to create brand awareness through custom twitter backgrounds, links and strategic use of your twitter profile

    Using Your Personal Twitter Account For Your Podcast

    • Ease of use (you only have to sustain one Twitter account)
    • Your audience gets to know YOU.
    • A great opportunity to branch out into more than ‘just’ your podcast.
    • You naturally build a personal brand- YOU

    I use my personal Twitter account for my podcast. Although there have been times that I wish I had separate Twitter accounts, the answers I came up with regarding how much time I was willing to spend on Twitter clearly showed me that managing more than one account was just not going to work for me.

    Twitter is very personal and it must align with your lifestyle and how much the service works for you. Consistency is key. If you have seen twitter strategies out there that call for a certain way of doing things that you can only keep up with for a few weeks or perhaps months and then they go by the wayside, it’s not going to work. Sustainability is power and honesty is the way to harness that power.

    Tools For Your Podcast Twitter Strategy

    Community

    I would venture to say that the reason that you are on Twitter at all is to in some way connect with people. One of the most amazing attributes to podcasting is its ability to create a deeper and more responsive community than almost any other type of media out there. There is greater personal connection, communication and accessibility between the host and audience. Given those two statements, Twitter is wonderful way to strengthen those relationships.

    Here are 3 tips to cultivating that conversation

    1. Re-tweet

    You might think that I’m about to tell you to ask your followers to re-tweet your twitter updates, but no! I’m offering that YOU re-tweet other podcasters whose work aligns with yours. If you find something interesting that your community has updated, re-tweet it. In essence simply re-tweet the things that matter to you and that which you are passionate about, specifically having to do with the subject matter of your podcast.

    Why it matters: It’s not all about you. This cast light on those support your podcast. You naturally inform your community and drive relevant informative conversation.

    2. Create A Twitter List For Your Podcast Listeners

    I did this for my podcast and it’s the best way that I’ve found of keeping up with my listeners.

    If you don’t know what twitter lists are, check out this definition and tutorial HERE.

    Now, no matter how little time I have to go on twitter, even if I don’t post a twitter message myself, I can very easily scroll through the list stream to check on what’s going on with everyone in my community.

    Why it matters: It’s an easy way to create a mini community within twitter- they engage with you, plus they get to know each other. It’s one of the easiest ways to auto-magically gain an engaged community that already has something in common (by simply having anyone interested add the list to their own twitter profile.)

    TIPS:

    • Periodically send out a twitter message asking if there are any of your listeners following you that you don’t know about.
    • Mention the twitter list in your podcast.
    • Occasionally post to twitter information and links to the existing twitter list.

    3. Answer or Comment On Your @ Replies

    Basic. Self explanatory. Good manners.

    Why it matters: It’s an opportunity for one on one communication. It shows that you listen and are willing to engage.

    Twitterquette: If they are re-tweeting something you’ve said, offering praise, or perhaps you’ve waited a bit too long to reply, this is the time to send a DM (Direct Message). Not everyone needs to see thank you for xxxxxxx, and you still get an opportunity to connect with your audience.

    Hashtags

    A really great way to propagate your work further through the twitter-verse is to use Hashtags. If you don’t know about Hashtags you can learn about them HERE.

    One of the best features about Hashtags is that you can subscribe to them via your Twitter client. Like the Twitter lists, they are a crazy efficient way to see what’s going on within a conversation that you are interested in.

    How To Use Hashtags As A Podcaster?

    • Use general podcasting hashtags ie. #Podcast #podcasting #podcaster.
    • Create your own community podcast Hashtag. This has worked wonders for some!

    Why it matters: It’s an easy way to create an intimate conversation whose subject matter is important to those involved. As much as this is about the way that you use your hashtags, the magic is in the way others use hashtags. That’s where you will begin to see the kind of sophisticated conversation you can have on twitter

    Automation

    I’m sure you are aware of the tons of Twitter clients that are out there to both consume and create a better workflow with Twitter: Seesmic Desktop, Hootsuite and Tweetdeck being the most widely used.

    There are some Twitter applications that allow you to schedule tweet and have more than one person (teams) manage your Twitter account (s): Hootsuite, SocialOmph, FutureTweets, plus more.

    You can also set up other social media platforms and CMSs to automatically send out a twitter message whenever you update them, without even having to be on Twitter: Facebook, Wordpress, etc.

    This is all great for ease of workflow and time savings. As podcasters, most of us are not to the point where we do podcasting for a living and that may not even be something we strive for It’s challenging, it’s time consuming, and any little bit of extra help we can get when it comes to workflow is a god-send. Automating certain parts of your podcasting workflow can be incredibly powerful. Automating your Episode’s Blog Post or your a direct link to your newly published Episode can be awesome. It can help you to engage with the community with more personal twitter updates, as you don’t have to worry about letting folks know the basics, because the automation has taken care of that for you.

    Automation gone bad: It absolutely can go bad, especially when you start to schedule twitter updates just because you can. I find that when I read twitter streams I can smell when the user is all automated. I generally don’t follow those people. I’m already overwhelmed with the Twitter stream, I don’t want robots taking part of it more than necessary ;)

    Why it matters: Time saving, ease of workflow, set it and forget it.

    Tracking Your Podcasting Reach

    Most podcasters at some point become crazy obsessed with their stats. If you would like to dispute this little fact, I’d suggest you ask our support staff to provide you with some details of the AMOUNT of tickets that come in when the libsyn stats are having issues ;)

    Maybe this little tip will guide all stat-aholics to try another lovely way to track your stats: Bit.ly.

    I got myself a bit.ly account and have created a format for my bit.ly links that I use when I post new episodes or blog post links on Twitter. Each bit.ly link obviously begins with http://bit.ly.com/ but after the slash I add the episode number plus the level of the yoga class, so my bit.ly links look like this: http://bit.ly/86-level-2. I like that because my listeners know by looking most of the information that is relevant to the episode.

    Why it works for me so well, is that I get to see how much traffic (if any) I get from any Twitter post. I get an opportunity to test the kind of Twitter posts that people respond to the most, I get to see if my post was re-tweeted and I also learn what doesn’t work.

    Why it matters: more stats, deeper stats, powerful knowledge to use as a producer. Using the same bit.ly links helps you see the overall reach of your episode, especially if you’ve been meticulous about using the same link in more than just one social media setting.

    Fundamentals of Expertise: Testimonials

    Star Your Awesomeness- I can't remember where I came upon this tip but thought it was so easy and totally cool. Anytime that someone tweets about you, your podcast, your work, be it as an @ reply and RT or an original twitter post star it. This will passively build you a testimonial page of you as an expert of whatever your chosen niche.

    Why it matters: All of your awesomeness is showcased in one special place. It helps solidify your expertise.

    You don’t have to go very far to be able to do this. Twitter builds a fancy pants little widget box for you to post on your website showcasing all the love. You simply have to go to http://twitter.com/about/resources/widgets and you can find great resources to personalize and build widgets, both for your website and for Facebook.

    Here is my LOVE widget below ;)

    One More Thing...

    Make sure that you are using the proper link to market your podcast episodes so that they are counted in your stats as well as avoid 404 errors. If you have any questions about that, please refer to this blog post, addressing proper link usage for libsyn.

    I hope that you’ve found these podcasting Twitter tips helpful to you!

    If you have any fancy Twitter tips that have been working for you as a podcaster, please share them below in the comments! There’s nothing like community to uplift us all!

    -Elsie Escobar


    Podcast Clean-Up: Don't Use That Link!

    Do you want to make your downloads count?

    Are you making sure that you are using all the proper links in as many channels as you can so that they do count?

    Do you know the proper link to use, when you are sharing your links on your site, Twitter, Facebook, or any other sharing platform so that your downloads are counted and you don't get any 404 errors?

    Here is THE link to use when you are sharing your links on line:

    http://traffic.libysn.com/accountname/filename

    That link is the permalink to your file. That link will not change. Wherever you share that link, your audience will be able to go to your file and download or stream your content.

    Interesting....

    Have you noticed that when you click onto that link you are redirected to another link that looks something along these lines:

    http://hw.libsyn.com/p/3/9/1/391271669968b057/yourfilename+othernumbersandlettersandsymbols

    If you write or paste your traffic.libsyn.com link onto your browser it will redirect to that link as well.

    *That link is A TEMPORARY LINK! It can change!*

    This information is very important, because if you use the http://hw.libysn.com link directly (meaning you copy the link from your browser's address bar) and use that link to share on your site, or Facebook, Twitter or anywhere else, anyone that downloads or streams your media directly from those links will not be counted in your stats.

    Another less than stellar thing that can happen if you link directly to the http://hw.libsyn.com link is that it can lead to a 404 error message. As stated before, the hw link is TEMPORARY and it can change.

    To clarify:

    • The http://traffic.libysn.com link IS THE PERMANENT LINK AND DOES NOT CHANGE
    • The http://hw.libsyn.com link IS NOT PERMANENT AND IT CAN CHANGE.

    Where do you find your traffic.libsyn.com link?

    Once in your account, under the Publishing Tab/Previous Posts, when you hover over any one of your previous posts you will get a few options pop up

    Click on the LINKS option.

    Once you do that more choices will be revealed, including the traffic.libsyn.com link!

    Copy and paste wherever you desire. That's it!

    Wrapping it up

    As a way to make sure that all of your stats count and you don't get 404 messages from your files, please make sure that the links that you use to share your files in any online platform are the links formatted: http://traffic.libsyn.com/accountname/filename

    I hope that was helpful!

    Please share your thoughts regarding this issue, especially if it doesn't make sense. :)

    Hope you hear from you guys soon!

    - Elsie Escobar


    Motivating High Energy Fitness App And Classic Radio Play Podcast Get Some Love!

    We love to see independent producers get much deserved publicity! Congratulations guys!

    Motion Traxx In The Chicago Tribune

    Featured in an article for the Chicago Tribune offering high tech suggestions to facilitate your fitness plans, the Motion Traxx Android App is highlighted for runners and bikers as a "non-stop high-energy soundtrack for your workout that keeps you motivated when moving."

    I don't know about you, but anything that keeps me motivated to continue my workouts is absolutely welcome in my book!

    You can get the Motion Traxx Android App HERE and the iPhone App HERE. Both are $2.99.

    Not up for an App? You can subscribe to the Motion Traxx Podcast HERE

    Decoder Ring Theater On BBC News Online

    The Decoder Ring Theater was just recently featured on Click: The BBC's Flagship Technology Programme. Do you know about the Decoder Ring? Here's a teeny bit about them:

    Welcome to Decoder Ring Theatre - home of all-new audio adventures in the tradition of the classic programs of Radio's Golden Age. Here you will find full-length, full-cast tales of mystery and adventure to fire your imagination, with new releases on the 1st and 15th of every month, year-round

    And according to the Click video (2:36 min in to be exact) that featured them they are:

    • "Something to entertain you while you're driving."
    • "Audio adventures for those who hancker for the golden age of classic radio plays."
    • "20 to 30 minutes an episode they make the perfect companion"

    Sweet huh? Looking for some entertainment the old fashioned way? How about subscribing to The Decoder Ring?

    We love to see this sort of stuff! Please remember to let us know if your podcast is featured somewhere, we would love to highlight your successes :)

    -Elsie


    Do you want to join the libsyn team? Check out this post HERE to help you learn a little bit more about us!


    Podcast Consultants Showcase Libsyn's New Premium Web Based Subscription Service

    Wizzard Media Launches Web Based Premium Podcast Subscription Service

    Have you seen the press releases? Just in case you hadn't, here's a little summary via Podcasting News:

    Wizzard Media partnered with online subscription expert MediaPass to offer this new service to its publishers. Integrating MediaPass extends podcasters’ smartphone-based monetization models to the web. The potential benefit to the subscription revenue model is that it builds on itself over time through renewals, unlike advertising-only models.

    “While a lot of current podcast content will continue to be free for audiences, this new feature allows our publishers to boost revenues through customized subscription models, targeting the optimal mix of free and paid content,” says Laurie Sims, President, Wizzard Media. “Implementing this new service is as easy as AdSense and takes less than 15 minutes, delivering to our publishers the benefits of a sophisticated paywall without the immense startup costs.”

    So, libsyn is offering a whole new fancy pants service for podcasters! The cool part about this service is that it's not only for podcasters but bloggers as well. The functionality is pretty versatile. I can't wait to see all the creative ways in which it can be applied by all sorts of online content creators!

    Better than breaking things down for you guys here in a written blogpost, why not offer what a couple of awesome podcast consultants have published about our new release? You get a chance to hear about our service PLUS you get to know some pretty awesome podcasting professionals whose service you may use at some point ;)

    Both of the interviews below are with our VP of Podcaster Relations Rob Walch.

    Here they are! Enjoy.

    Rob interviewed by Dave Jackson from School of Podcasting on Episode 251

    DIRECT LINK TO INTERVIEW

    Subscribe to School of Podcasting via iTunes HERE

    Rob interviewed by Ray aka @PodcastHelper from The Podcasters Studio on Episode 45

    DIRECT LINK TO INTERVIEW

    Subscribe to The Podcasters Studio via iTunes HERE

    Rob interviewed by Cliff Ravenscraft the Podcast Answer Man on Episode 202

    DIRECT LINK TO INTERVIEW

    Subscribe to Podcast Answer Man via iTunes HERE

    The Premium Pages Are Live!

    Wanna see what they look like to non-members?

    The ability to publish premium content is brand spanking new, so those of you existing libsyn users will not see this in your dashboard...YET!

    But if you are interested in getting going with this or have any more questions, please contact Rob at Rob (at) Wizzard.TV


    Podcast Clean Up: Have You Edited Your ID3 Tags Today?

    Today in iOS ID3 Tags for libsyn how-to edit blog post

    Do you know what your ID3 tags are?

    First let's just get a quick definition: ID3, according to id3.org means "IDentify an MP3." Although this definition refers particularly to MP3s (due to it's origin) it doesn't pertain specifically to MP3s, in fact there are other audio formats whose ID3 tags can be edited such as MP2, MP4/AAC, Ogg Vorbis and more.

    ID3 tags are extra information/data contained within your audio beyond the actual audio. The general basic information that you see in the majority of your audio files that we all have seen, particularly in your music library or even simply in your computer files is: the name, author, album, genre and artwork. This makes finding particular songs within your music library a bit easier. It also helps whatever music software you are using sort your audio files in ways that are logical and easy to search.

    Why are ID3 Tags Important To Podcasters?

    • Easy contact information- I've found myself wanting to give feedback or contact a podcaster at the most inopportune times. Having their information email address and website embedded into their ID3 tags has really helped to create relationships. Yes, usually podcasters mention their info within the episode and this info is available on the site as well, but especially to new listeners the place they will go for your info will be their MP3 player or perhaps their podcatcher software.
    • Recognition and consistency- When you edit your ID3 tags, once you publish it to your RSS feed and it's released into podcatchers, podcast directories and your website, all the information on the MP3 file goes with, so if someone downloads it, they get all the data leading right back to you and your 'brand,' ie. what it is, who made it, where it came from.
    • Your podcast goes where it's meant to go- In most MP3 players' software audio files are sorted by their ID3 tags: music files go with music, audio books with audio books and podcasts with podcasts. In any MP3 player, iPod or iOS device this makes browsing and organizing audio files a breeze.
    • You are always there- No matter where your audio file ends up your signature will always be within that file. When folks look at your ID3 tags they will see what you have chosen for them to know about you: your name, podcast name, business, email, phone number, website, etc. That is really powerful.
    • It looks pretty- I don't know about you but when I have files inside my iTunes library that are missing artwork or descriptions it bothers me. It's challenging to look at my podcasts and quickly glance to see what podcast it is when there is nothing visual that can help me.

    The artwork and properly filled meta data doesn't only make things look aesthetically pleasing, but it also reflects professionalism. Being able to read the description of an episode , and all the other information that can be added to the file cements within the listener your commitment and expertise regarding your chosen subject.

    How To Edit Your ID3 Tags

    Most folks use iTunes to edit their ID3 tags. It's pretty easy to do it within that software. Here is a tutorial on the Podcast411 site that walks you through how to go about it.

    NOTE: When folks subscribe to your podcast via iTunes, iTunes will overwrite some of your ID3 tags. An example would be your title, iTunes actually replaces what you entered in the ID3 tags with the title from the RSS feed for that episode.

    Don't like iTunes, don't want iTunes? No problem. Here is some software that is all about helping you edit your ID3 tags:

    The following list are both free and paid apps.

    I do hope that you found this information helpful, especially if you hadn't delved into editing your ID3 tags.

    For those of you that have been aware of the power of ID3 tags, what are your best practices? Do you use specific software? What's your favorite?

    Would love to hear your thoughts in the comments below!

    -Elsie Escobar


    Connect. Support. Japan.

    Our hearts go out to Japan and all those affected by the earthquake and tsunami.

    Podcasters in Japan! Reach Out!

    Here at libsyn we host a substantial amount of podcasts that are both in and from Japan. We would love to hear from you. If you happen to produce and episode or a series of episodes that highlights information, experience and even entertainment from and for the people of Japan, please leave links below in the comments!

    The Earthquake in Japan from the perspective of Japan Talk-The Official Podcast for Japundit.

    Take a few minutes (less than 15) to listen to Japan Talk's Episode #196, all about the earthquake. It's a great episode giving an unique perspective. Edward gives a play by play of his experience plus talks about the background of some of some videos that he shot during and right after the earthquake.

    These videos are the ones that he referred to in the podcast. If you want more videos from Japundit, please subscribe to his YouTube Channel HERE.

    We at libsyn want the people of Japan to know that our heart's are with them during this catastrophic time. Our prayers and love are with you.

    If you haven't had an opportunity to donate to the relief effort here are three easy ways you can do so:

    Save The Children Federation- Text JAPAN or TSUNAMI to 20222. *Save the Children warns that as many as 100,000 children may have been displaced because of the earthquake and tsunami in Japan.•

    iTunes Donation- Follow the link and donate at various amounts

    Zynga- If you happen to be a fan of Zynga, you can donate from within a few of their games. Charity-minded players can donate by buying specific virtual goods, like a sweet potato crop in CityVille, a Kobe cow in FrontierVille, radishes in FarmVille and a royal flush for Zynga Poker, reports TUAW.

    If you want podcasting entertainment as well as helping out Japan, check out the Anime podcasting marathon live on UStream from 6pm EST today March 19 to 6pm EST March 20. You can find more information regarding this event HERE.


    How To Move Your Existing Podcast Website From Wordpress.com To A Self Hosted Wordpress Site


    When I started podcasting in 2006 I had no idea that I would still be doing it 5 years later, nor that I would gain so much knowledge about media production, marketing, software, hardware and social media.

    Now days when I work with newbie podcasters especially if they have any aspirations of one day growing their own online businesses I strongly suggest that they own their own domain and host their own website before they begin, simply because I didn't do this FOR YEARS.

    I hosted my podcast site on wordpress.com. I loved it. I saw nothing wrong with it. I didn't get into this to make money. In fact I viewed paying for a website as wasted money, especially if I could get it for free!

    Well, as my podcast took off, I realized that I had very little control over what I could do to my website to grow my audience, add more functionality and implement other forms of possible revenue generation. I was so embedded in the wordpress.com world and truly ignorant and scared of how to get out of it, that it literally FROZE me from taking action for almost three years.

    When I finally took the plunge IT WAS SO EASY!

    In lieu of you taking as long as I did to transfer to your own hosted wordpress site from wordpress.com, following are some of the tutorials that I used to transfer my blog. I'm also adding the newest service from Wordpress.com which is going to help out so many people!

    Transferring from Wordpress.com To Your Hosted Site- Wordpress Style!

    Are you an existing Wordpress.com user? Well, Wordpress.com has just offered a new service for Wordpress.com users (that means YOU) that helps them through the entire process of changing from their Wordpress.com blog to their own hosted site! According to the blog post this is what they will help you do:

    • Install the WordPress software at the recommended host of your choice.
    • Transfer over your entire WordPress.com site.
    • Install and configure Jetpack and a few other plugins to provide features that you have been using on WordPress.com.
    • Configure and test permissions so that you’ll be able to have one-click installs and upgrades.
    • Switch your domain(s) over.
    • Provide full support for you on your new WordPress installation for a two week period.

    Is that not amazing? This service is yours for $99. Yes, you can do this for free, but for some of us that had no idea how to even begin the process, avoiding the research, time, stress and worry $99 is worth it.

    Tutorials For Transferring Your Wordpress.com Blog To Your Own Site For Free

    This is the tutorial that I used to transfer my blog over to a self hosted site:

    • Blogwell: Wordpress.com to Wordpress.org Even though the blog post itself is not very long at all, there's great stuff in the over 100 comments this post has received plus they have a downloadable PDF of the whole process! Very cool. I read and re-read that PDF until I made sure I got all the info that I needed embedded in my brain!

    These two posts I used to supplement the information that I learned from Blogwell:

    Although I had already moved my blog over to a self hosted site, about month ago Mashable published this post with a corresponding 8 minute video. Very very very well done. You should definitely bookmark this one.

    There you have it!

    You have no excuse now to do the deed! You can either delve into it on your own or you can pay to have it done for you :) Once it's done, it's gonna feel so good!

    For those of you that have done this transition, what tutorials did you use? Did you hire someone to do it for you? Leave your experience in the comments! We'd love to hear from you.

    -Elsie Escobar


    Business and Film Podcasts Getting Some Well Deserved Publicity

    Wanted to showcase some libsyn podcasts that have recently been featured in some high profile blogs! Congratulations!

    Mashable's article 3 Success Stories From Creative Small Businesses highlighted two awesome libsyn podcasts:

    More Hip Than Hippie

    Ready, Set, Knit

    USA Today's PopCandy featured a ton of libsyn podcasters in it's article Pop Podcast Primer: My Top 10 Film Podcasts, which actually resembles very much one of our latest blog posts ;)

    Hollywood Babble On

    /Filmcast

    Filmspotting

    Creative Screenwriting

    The Tobolowsky Files

    Movies You Should See

    I love to see this sort of stuff! Please remember to let us know if your podcast is featured somewhere, we would love to highlight your successes :)

    -Elsie


    Do you want to join the libsyn team? Check out this post HERE to help you learn a little bit more about us and what we have to offer!


    What Does The New Facebook Page Overhaul Mean To Podcasters? Plus Podcaster on Fox News

    Did you guys know that Facebook Pages are going to be getting a major overhaul?

    There are a TON of new features that will help us podcasters connect and deepen our relationships with our audience, including:

    • Video (among others- live streaming)
    • In depth analytics
    • Simple design to elegant in depth customized designs
    • New iframe tabs hosted on your website

    Mighty podcaster and founder of Podcamp Christopher S. Penn was interviewed on Fox News a few days ago talking about these changes.

    Go Chris!

    Check out the video below.

    Here is a link to more info on these pages on the Blue Sky Factory blog.

    Chris also spoke more about the subject on his latest episode of Marketing Over Coffee. Check it out if you haven't already. Click HERE for the shownotes and linkage. If you care about this stuff, listening to at least the first 6 minutes is very much worth it. 

    The Marketing Over Coffee guys are REALLY great, y'all should consider subscribing or getting their iPhone App. Good stuff...really good stuff!

    Hurrah for podcasters in mainstream media! Love it!

    What do you think of the changes to the Facebook Pages ? Do you think they'll help you connect with your audience in a better way? Or will this just make it way too complicated?

    Let us know in the comments!

    -Elsie


    Beyond the Oscars: Podcast Style

    The Oscars are this weekend!

    I'm sad to say that I have not watched ONE of the nominated films for ANY category. Podcasting working Mamas of toddlers can't have it all ;)

    But we do have podcasts.

    In lieu of being able to go the movies, or even watch the Oscars this weekend why not share some awesome podcasts that will give you some of the best reviews and discussion about this year's nominees and more?

    Filmspotting

    Here is a list of the episode reviews of the nominated movies for this year's Best Picture:

    These are not the only episodes that offer insight regarding Oscar nominated films. If you get sucked into FilmSpotting, you should go over their website and do a search for whatever you are looking for. You'll have plenty of material to keep you busy!

    Film Talk

    Here are some episodes that are Oscar focused plus a few reviews of some Best Picture Nominees:

    Like Filmspotting, Film Talk has an immense catalogue that will usurp your time for years with discussion and reviews. Check them out and immerse in Film listening ;)

    Comedy Film Nerds

    Although I could not find direct links to the Oscar-centric episodes for this podcast, episodes 44-46 have Oscar themes. Check them out in iTunes HERE.

    The /Filmcast

    Are you up for fresh perspective and quality interviews? Look no further, delve into the world of The /Filmcast and you will not be disappointed :)

    Doug Loves Movies

    You simply have to subscribe to this one. M'kay?

    Creative Screenwriter Magazine

    Here are some fantastic insights, and conversation deeper into the nominated films. These are only a teeny bit of what is available at Creative Screenwriter Magazine. The wealth of information and entertainment is giant. Consider subscribing :)

    Oscar Mobile Apps Anyone?

    What if you want to have more than a podcast? How about getting the podcast apps for some of the shows mentioned above? That way you'll have film discussion at your whim, since I know if you listen to the above podcasts, you'll just want more, way after the Oscars have come and gone ;)

    Hope you enjoy!

    -Elsie


    Marketing Your Podcast- Keywords

    the importance of keywords for podcasters

    How would you feel if you walked into your neighborhood grocery store and the isles no longer had descriptions of what was in the isles, and to make it worse, everything was randomly put on the shelves: milk with make-up, flour with vegetables, etc. How in the world would you be able to look for that box of macaroni and cheese you came in looking for? And what was that other thing you wanted? It used to be right next to the mexican condiments....?

    Keywords are simply an easy way to search for the content that you are looking for, kinda like the signs above the isles in the grocery store.

    The internet is basically a giant grocery store. Keywords are the guide with which to get to the content that you are searching for faster. Why not give those searching for the kind of flavor that you provide in your podcast the best way to find it?

    How to find the best keywords for your podcast

     

    1. Get into your audience's head and think of how they would go about searching for your content.

      What words would they use?

      Google and Bing the search terms (try at least 2 words put together and consider making one of them podcast). When you do this you will automatically see an emerging list of other possible search terms as you type. Note the ones that you find to be most relevant to your podcast. Do this for a few different terms to see which of those search terms best fit your podcast.

      Search in iTunes Do the same search you did in the search engines in iTunes. iTunes also suggests corresponding terms for the searches. Note if any of those terms are relevant to your podcast.

      Play with the Google Keyword Tool. Use some of the keyword phrases that you discovered by searching in the search engines and iTunes. When you input the keyword phrases that you found most relevant, you'll receive a TON more ideas to play with. You can even click on each of the search term results and see the different websites that rank for those specific terms. (NOTE: Be careful once you start playing with this little tool, before you know it entire days may have gone by)

      While going through this process stay open to attuning to your audience. Remember that they are not you. The terms that you might search for may not necessary be the ones that they use.

    2. Study those that you admire

      The best teachers are those that have been doing this before you. Perhaps there is no one that has the sort of content that you are offering, but there is someone that has inspired you, or that you admire. Take time to study their work with the eye of a detective.

      What are their keywords? Can you pick up key words in their podcast title, their podcast description, or perhaps within their shownotes or blog posts?

      How do they use their keywords? Notice where and how they use their keywords. This is extremely important, as the best use of keywords are in the most organic way possible. Remember that they serve simply to guide your optimal audience to your content. You may find that you love the way that they use their keywords or perhaps the opposite is true. If you don't like the way they have used their keywords, why not? Answering this question may offer some insight as to what is the best way to approach keywords for yourself.

    3. Choose your keywords!

      After doing all that research you may be overwhelmed with a slew of keywords phrases to choose from. This is when following your gut, knowing your content and knowing your audience comes into play.

      Stay on course: Why are you publishing your content? Who is your audience?

      Choose the keyword phrases that best reflect what you are about. Write them down in a google text doc, in a mobile text/note app, or somewhere in some text file in your computer. Refer to them when you are getting ready to publish a new episode or when you are sharing your podcast with others in any social media channel. Organically insert keywords if they match up with what you are about to publish.

    Never use keywords just for the sake of it. Your audience and potential audience will smell that a mile away!

    Where to use keywords in your podcast

    Although you can use keywords anywhere, the most important places to use keywords for your podcast are:

    • Your podcast description
    • Your podcast title
    • Your podcast shownotes and blog
    • Your podcast artwork and/or episode artwork

    When I started podcasting I had no idea what keywords were nor had any idea why I would want to use them. The title that I chose was simple as was my description. I had no idea that in forgoing creativity I had naturally used powerful keywords. This has helped me in my search rankings but not as much as consistent content has over the course of 4 years.

    If you happen to have chosen a title for your podcast that may not reflect easily what your podcast is about, you can always optimize your description. If you don't want to optimize your description, you still have plenty of opportunity to guide folks to your content simply incorporating your keywords and phrases within your shownotes or corresponding blog posts.

    The last hidden gem for using keywords in podcasting is your artwork. At some point you have uploaded your podcast artwork or episode artwork somewhere in the cloud so that you could use it within blog posts or shownotes. Generally speaking whatever platform you are using to host your images also gives you options to add a description, a title, and most importantly alternate text aka ALT tags. Here you can add your keyword phrases that have to do with your specific episode.

    Enjoy the process

    Keywords are simply a guideline for others to discover your amazing content. They are one tool. Play with the discovery. In the midst of the play you may receive greater clarity as a podcast producer.

    That said, as well as navigating the isles of the grocery store effectively with clear guidance, some of the best experiences in grocery stores have been when I got lost, and I find a delightful food item in some random isle that I had never gone down before.

    Choose what works for you.

    What do you think about keywords? Do you use them in your podcast?

    Let us know in the comments!

    -Elsie Escobar


    Podcast Clean-Up: Optimizing Your Podcast Description And About Page

    What is your podcast about?

    iTunes now has hundreds of thousands podcasts available for easy consumption, and upon looking at some of the top rated and most popular podcasts, other than eye-catching artwork there is something they all share: a clear, concise and informative description.

    This description is not just about iTunes but is carried over to the podcast website, where it deepens and becomes a little more elaborate without loosing it's simplicity.

    Let's take a look at 4 descriptions from iTunes and pull out key factors toward creating the optimal about description for your podcast.

    1. The Call To Action

    The Winning Investor: Take control of your financial destiny and develop a successful investing strategy with The Winning Investor. Join Andrew Horowitz as he cuts through the sometimes confusing jargon of financial products and services to help you analyze investment opportunities and decide what's best for you.

    The QDNow Podcasts have fantastic descriptions which incorporate action. As you read the first sentence of the description above it immediately tells you what action you'll take from consuming this content with strong active statements. The second sentence gives you the how this action will happen: with Andrew Horowitz guiding you to action.

    2. The Leading Question

    How stuff Works: in a world of limitless possibilities, who can listeners count on for up to date info on everything from oil spills to flamethrowers? Just check in with Chuck and Josh, your favority Neo-Renaissance men for more Stuff You Know from HowStuffWorks.com

    Starting off with a question that incorporates your optimal audience, including a reason to subscribe, while providing a precise answer is another way to quickly communicate what your podcast is about.

    In the description above you see the question stated offers 2 things: audience description (people interested info from oil spills to flamethrowers) and a reason to subscribe (up to date info). The response shares with the potential listeners that the podcast is a conversation (Chuck and Josh) and who they are (Neo-Renaissance men) plus adds where to get more (HowStuffWorks.com).

    In those two sentences, you get a fantastic overview of what you can expect when you listen to this show as well as the type of people who may be drawn to listening.

    3. The Power List

    Back To Work: Merlin Mann and Dan Benjamin on productivity, communication, work, barriers constraints, tools and more. Hosted by Dan Benjamin and Merlin Man.

    This is perhaps the simplest way to get everything your podcast is about in one sentence. Have the who (the doer/subject) + on (the verb/action) + a list of your key words (object/the topic). Done.

    4. The Simple Statement

    Sticks & Strings Podcast: A podcast by an Australian bloke who knits. www.sticksandstrings.com.au

    Did you get that? Short, simple, and done! I know what that podcast is about :)

    In your iTunes podcast page you get about 50 words above the fold (anything that you immediately see without having to click ...more and scroll down) If you can make those first 2 sentences powerful you've totally got them to offer the more of your greatness!

    Now, don't think that you can only describe your podcast in these 4 ways or that you have to do it with only two sentences. Those examples above are simply the tip of the iceberg. After distilling what your podcast is about so succinctly at the top of your description, you now can elaborate about what makes your podcasts unique, adding all the flash and singularity that makes it you.

    If you want to deepen your description a great guideline to keep your description readable and effective is to keep it between 100-200 words. Use the same description both in iTunes as well as in your About Page on your website.

    Uniformity And Consistency Yield Great Power

    When you take the time to distill your description up to two sentences as well as grow your description to a couple of paragraphs, it not only clearly informs your potential audience but gives you the power to communicate what you are about in effective ways. You can now share what your podcast is about via one twitter message as well as pitching potential partnerships, marketing your podcast and strengthening your brand across many platforms through the distinct uniformity.

    Have you thought about what your description or about page says about you? Do you have any tips to share? We would love to hear from you in the comments!

    -Elsie Escobar

    Image: From Wikipedia by Satyakamk


    How To Put An Audio File On A Wordpress Site


    We've already covered how to embed your audio files onto a wordpress.com blog, and doing the same on your self-hosted site is just as easy.

    Given the fact that you are now self-hosted you have more choices of what audio player to use to embed your audio onto your site. The first step would be to choose what audio player you would like to use on your site. Since you are hosted at libsyn you have 2 choices:

    1. A Wordpress audio player plug-in.
    2. The Wizzard player Although initially built as a video player, it can absolutely be used for audio files

    Choosing a wordpress audio player plugin

    Although audio players abound, generally speaking here are the most popular WP audio player plugins:

    1. audio player
    2. Bluburry Powerpress Podcasting plugin
    3. Degradable HTML5 audio and video Plugin

    Each of these players offer varying degrees of configuration and personalization. Take your time checking them out, as well as seeing what kind of support they offer, so if you get in any trouble, you'll have help.

    After you've chosen, installed, activated and configured your Wordpress audio plug-in, the next steps are pretty simple:

    1. Write your blog post
    2. Head on over to your libsyn account, and assuming that you have already uploaded your file to libsyn, copy the url for that file.
    3. Input the MP3 url where it's called for within your audio player plugin of choice.
    4. Save your post and/or publish.

    Using The Wizzard Player

    Assuming that you have already uploaded your file to your libsyn account, here's what you have to do to get the Wizzard Player from within the Previous Post section of your libsyn account:

    media_12965108927581.png

    1. Click on edit for the MP3 file that you would like to go into the Wizzard player.

    media_12965109635501.png

    2. Go to Destinations

    media_12965109831021.png

    3. Click on the checkbox next to Wizzard Player.

    media_12965110900881.png

    4. Publish

    media_12965112377811.png

    5. After you publish and get to the confirmation page, simply scroll down the page and find your embed code and copy it.

    6. Paste that embed code onto your page/post on your self-hosted Wordpress site!

    Please let us know if this tutorial was helpful in the comments as well as other tutorials you would like to see between Wordpress and libsyn.


    The libsyn platform isn't solely for podcasting. Yes, that's what we do, but media as we all know can be served in so many different ways, and perhaps you don't want to do just a podcast. Check out this blog post to find out how libsyn can help support you with a ton a different ways to publish your content.


    How To Put An Audio File On A Wordpress.com Blog


    Wordpress.com has a sweet little flash audio player that is easily usable for embedding your audio files hosted at libsyn on your wordpress blog.

    How to do it

    1. Write out your blog post or page
    2. Wherever you want to embed the audio player simply put this code: [audio ] (Make sure you switch to the html editor when you add the code)
    3. Head on over to your libsyn account, and assuming that you have already uploaded your file to libsyn, copy the url for your audio file.
    4. Go back to your blog post and add the MP3 url to the audio player code. It would look something like this [audio http://traffic.libsyn.com/scy/87Ep87_25minLevel2-3YogaClass-ImmunityasReceptiveGratitude.mp3.] note: There should be a space between audio and http
    5. Save your changes
    6. Preview your blog post and publish when ready.

    Done!

    You should be able to see an audio flash player where were you added the corresponding code.

    Pretty easy don't you think?

    Do you have any other questions regarding integration of libsyn and your wordpress.com blog? Please leave us a comment. We'd love to help out!


    The libsyn platform isn't solely for podcasting. Yes, that's what we do, but media as we all know can be served in so many different ways, and perhaps you don't want to do just a podcast.

    Check out this blog post to find out how libsyn can help support you with a ton a different ways to publish your content and reach an even larger audience :)


    Why Host Your Audio And Video Files On libsyn?


    Although there are a few hosting providers that advertise unlimited hosting space and unlimited file transfer, that isn't really the case. Most general level hosting companies out there do not want you to upload mp3s on their servers. Please take a look at this conversation regarding this very issue between Cliff Ravenscraft, Podcast Consultant and a shared hosting provider. It makes it pretty clear. NOTE: Scroll down about 3/4 of the way down the page to find the conversation.

    Cliff is having a conversation specifically addressing issues that podcasters will come up against if uploading their files to their own host, but what if you don't want a podcast. What if you simply want to upload your audio or video to your host?

    In all honesty, if you are doing this to simply to put it up on your site for your own sake and have no aspirations of growing your site in any way, then go for it.

    If you do have dream of more people being exposed to what you produce, whether it be through the written word, audio or video, I would suggest choosing somewhere else to host your media, especially if you are passionate about what you do. If you are committed to your site be it as a hobby or as your business, if you are consistent, and are putting out great material at some point you will start to get more traction. People will share your work and your audience will grow.

    If you have been offering occasional audio or video files that you happen to host on your own hosting company this extra traction may prove to be problematic.

    At libsyn this is what we do. We are prepared for you to get famous ;) You upload your files to our system and you get unlimited bandwidth, which is to say that no matter whether one day you get 1 person downloading your media or 100,000 what you pay stays the same.

    We are set up in such a way that we grow with you. You can start simply hosting your individual audio or video files, but if you decide to offer your audience more as time goes on, you have the option to publish a podcast, get your own mobile app, have your own Wizzard Player and have amazing stats. We even have plans that are designed for businesses and professional producers.

    Our Plans

    Here are some key things you need to know about how we work:

    1. Our plans are based on Monthly Storage: Monthly Storage is the amount you can upload in any 30 day window. For example A 250 MB account means you get a quota of 250 MB per 30 day period. So in any 30 day period you can upload up to 250 MB of files. Once a file is over 30 days old - it automatically moves into "Archive" - which just means it no longer counts against your upload quota.

    The "Archived" file continues to download as before and the URL remains the same - nothing changes other than you have back that amount of space to upload new files into. There is NO change in download speed for the "Archived" files.

    With libsyn there is never a need to pull down old files because of storage issues.

    1. There are no contracts
    2. You can easily change plans at any time

    With so many internet businesses popping up everywhere, and so many people choosing to become solopreneurs, libsyn is a must to have as part of your professional tool-belt in order to grow, scale and reach the largest audience possible.

    If you haven't had a chance yet, check out our cost effective plans and pricing!


    Podcast Clean Up- 2 Explorations To Get More Subscribers From Your Podcast Website

    iTunes Podcasting Polaroid

    Do People Know How To Subscribe From Your Site?

    I go to my podcast website all the time. I can navigate within it and it all looks pretty clear to me! But then, I put the thing together ;) I'm always surprised at what other people think of my site, or some of the questions that I get regarding content consumption on my site.

    At times I get questions that in my mind are SOOOO clear…but alas, in reality, not so much.

    During my work at libsyn, a lot of times I search for podcasts, visit podcast websites, listen to podcasts, find out what podcasts are about and I've found that I've encountered road blocks when it comes to actually consuming and even subscribing to some podcasts.

    I find myself having to do a lot of searching to find out what podcasts are about, where the real podcast website is, and even where to click to consume the content, and I'm well versed in the podcast culture, so I know a lot more than the average person! I have to be absolutely honest. There are times when the podcast looks so cool but the fact that I cannot listen to it with one click or even find out more about the content to see if its what I believe it is, makes me wanna give up.

    Here are 2 inquiries for podcast creators to help you from loosing potential subscribers.

    Search for a podcast whose subject you've always been interested in but are not too familiar with.

    One way to check yourself to see if you are providing the very best support for potential listeners is for you to do some podcast browsing yourself, specifically on something that you are totally unfamiliar with.

    There has to be some subject that you've been intrigued about, that you've always wanted to know more about. I'm sure there’s a podcast about it!

    Follow these steps and take notes :)

    1. Search for whatever topic you are interested in, in the iTunes Music Store. Once you get your results pick a couple of podcasts and go to their respective pages.

    2. Go to the podcast website straight from iTunes. Where does iTunes take you? What are your initial thoughts about what you find? If you find a link that doesn’t work or you land on a libsyn blog that is obviously NOT their main site, what does it take for you to get to their main site? Are you willing/interested to do it?

    3. Once on the podcast website find out what the podcast is specifically about. Is there an about page, a succinct quick explanation of what to expect when you consume the podcast? How easy is it to find this information?

    4. Listen or view the podcast from the podcast page. Can you do this easily? Are there different and clear ways offered to consume the content (ie: direct download link, player, subscribe button)?

    5. Subscribe. How easy is it for you to subscribe in the easiest way for you? Is there a way to do it via iTunes? RSS reader? Newsletter? Go through the process in the name of research and investigation. You can unsubscribe right after (or not.)

    6. Evaluate your own podcast website. Use your notes and the insight that you gained from your investigative work to optimize your own page. Can you easily find what your podcast is about? Easily play the content? Easily subscribe?

    Find yourself a podcast newbie and have them subscribe from your site.

    This little podcaster inquiry will work best if you get someone who is NOT holistically techsavvy but your average Social Media Facebook/Twitter everyday consumer.

    1. Have your subscriber guinea pig go to iTunes and follow steps 1-4 above.

    2. If they cannot get to your website from iTunes have them google your site (maybe they don’t even have or want to use iTunes…you never know!) Give them the name of your podcast, not the url of your site.

    3. Have them give you their observations of the process.

    4. Thank them profusely for their insight :)

    Why start these inquiries off in iTunes?

    Well, you see, iTunes is a given at this moment in the podcasting world and as such it’s very important.

    Of course if someone wanted to subscribe or even preview your content they can do it straight from iTunes. They do not have to go through the whole process. The process is for you to learn about the efficiency and effectiveness of the information you provide. Don’t assume everyone knows how to subscribe to your podcast or what it even is. Let them know.

    So what did you find out? Is what you are doing effective in getting new subscribers/fans?

    Are there any insights that you learned from going through the process above? Are there any other tips you can share with fellow podcasters that you use to make the process of subscription, or even simply content consumption easy for your audience?

    It would be so great to hear some of your insight! Leave a comment below :)

    -Elsie Escobar


    Android Market Gets a Web Based Makeover!

    Yesterday Google unveiled a new web based version of the Android Marketplace with some super cool features.  Previously there was no easy way to link to Android applications on the web.  You could go to a number of third party Android App directories, but the only way to officially enter the store was on your Android device.  Well google has rectified that, and then some.  With the new Android Market, users can visit the store with their web browser, click to buy apps and those apps will automatically be delivered to their Android Device.  This happens seamlessly and more importantly... wirelessly.  There is no syncing involved, and it makes the whole process of getting apps effortless.  CNET has some video coverage on it that you might want to check out.   

    So for you producers with Android Apps, be sure and update your links and descriptions around the web with your new Android Market Web URL.  Getting it is easy, just visit the Android Market.  Search for your App.  Click on it, copy the resulting page URL and put it everywhere.  You can even tweet the location of your App right from your Android Market page.  QR Codes Too!  And of course don't be shy to ask your fans to review your app.  

    http://legacy-content.libsyn.com/emayhem/Screen_shot_2011-02-03_at_7_opt-1.png.jpeg

     


    How Can We Help You?

     

    We have gotten a lot of great feedback about our blog posts, largely positive, but now that we're getting into a groove we want to reach out again to see what's working for you guys.  We know we've sprung a lot of changes on our users.  Change can be tough, but we aim to make this all worth your while.  We've collected a lot of strange, diverse and wonderful info over the years, at Podcamps, Expos and of course virtually.  it is not always clear to us what info is most helpful to you guys.

    Lets start with something simple.

    What nagging questions do you still have as a Podcaster?

    Please respond in the comments below, and we'll all chime in where appropriate... Open session style.  Don't be shy, help each other out too.  

    And....Go!


    Dave Chekan - Birthday Boy!

    We don't even what to think about what age he's hitting today, but... Older and bolder, onward and upward today marks the birth of libsyn founder Dave Chekan.  Please feel free to extend your birthday wishes to him in the comments.  


    Podcast Clean-Up Series: The Accessible iTunes Podcast Page

    150

    When was the last time that you checked out your own podcast landing page in iTunes?

    It may seem a bit basic and even perhaps a waste of time, but in all honesty it's a very important space that podcasters often overlook. I may venture to say that for the majority of your potential raving fans this is the first and only impression that they will get. There will be no second chances.

    Why not take a moment right now to make sure you are making the best first impression?

    Here are key points to make sure folks click that subscribe button:

    • Have a podcast description: Did I really need to get this basic? YES. Because of my duties here at libsyn I visit a large amount of iTunes podcast pages and there are a surprising amount of podcasters that have no description at all!

    • Make your description clear, succinct and informative: What exactly is your podcast about? Describe it in two sentences and have these be the first paragraph in the description. Most people don't scroll below the fold, meaning that they usually won't click ...more on the page. If you make those first two sentences clear, precise and appealing anything you write below the fold will just be icing on the cake. Write those two sentences for those that are already familiar with you content as well as those that are not. Keep the jargon and inside jokes to the latter half of your podcast description.

    • Link back to your main website!: In your iTunes page, on the left hand side column there is a link to your website. 50% of the time when I've clicked on the link to the podcasters website, I either go to a broken link or to the libsyn.com blog page that is part of your libsyn account. Now, there's nothing wrong with your libsyn blog. In fact a lot of podcasters do use that as their website. What I'm talking about here is for those of you that have spent time creating an awesome website for your podcast, but no one from iTunes goes there because you are not linking to it! Tip for libsyn users- you can edit this information within your edit show settings pane in your account

    • Add easy feedback accessibility to your description: Somewhere within your iTunes description, usually towards the end, add the easiest way to get in contact with you: email address, voice feedback line, and your url. Although this information will not be clickable it will provide your existing audience as well as potential listeners a seamless way to get in touch with you. There are a ton of podcast listeners that never go to your website and perhaps never will. When they want quick access to you, the first place they will go will be to your page in iTunes. I know this has been true for me and have always been so glad when I find the podcaster email address right in the description to send along that feedback :)

    Although simple podcasting tips, you'd be surprised how much they really do help both existing and potential subscribers.

    There are other ways to subscribe to podcasts, but the reality of the situation is that iTunes is the easiest and most accessible way to subscribe to podcasts, especially for those that are not particularly tech savvy.

    Why not provide them with the best experience of you and your work?

    Do you have any other hints and tips that you can offer to other podcasters regarding the iTunes landing page? Is there other information that you feel is helpful to promote your podcast? Leave it in the comments!

    -Elsie Escobar


    Expand Your Learning With Podcasts in 2011

    Philosophy & Poetry
                                                                                          Image by Lawrence OP via Flickr

    As the new year rolls in, we often take inventory of our lives, perhaps even decide to expand our horizons. Podcasting provides an opportunity to learn and deepen the understanding of the world around us in a really simple and cost effective way. You can immerse yourself in a topic so completely, it feels like you've gone back to the university :) Here are a few podcasts to get you going with your Podcast Art and Science degree ;)

     

    • Podictionary- the podcast for word lovers- Short and sweet and totally easy to consume. I always love learning the history behind words and adding more to my vocabulary. If you don't want to subscribe you can get the iphone app and have a ton of words at your disposal. Great reference.

    • Brain Science- "Recent discoveries in neuroscience are unraveling the mysteries of how our brain makes us who we are." I already subscribe to so many podcasts, to the outsider it would seem a bit obsessive. I've been trying to stop my subscribe tendencies, but I just couldn't help it when it came to Brain Science. The quality of information offered, the depth on insight and simply the subject matter is the perfect podcast for revving up your brain for optimal functioning ;) You also get the opportunity to see the world and yourself in a whole new way. Give your brain a workout. Dr. Campbell offers very detailed shownotes, so if you don't want to listen or subscribe at first, hop on over to the site, or even subscribe to the blog RSS feed and get your learning that way. If that's not enough Brain Science also has an iPhone AND and Android app with access to the full shownotes as PDFs!

    • Books and Ideas- This is another one by my new favorite person Dr. Ginger Campbell. It's sort of the spill over from her Brain Science podcast, "exploring history, philosophy, other areas of science, science fiction, monthly interview with an interesting person." If a podcast all about the science of the brain is not your cup of tea but you wanna delve into the world of science in an accessible way, check this one out. You won't regret it. The iPhone app offers detailed shownotes via PDF! Love it.

    • Microbeworld Radio- "An educational outreach initiative that revolved around a daily, 90-second radio and podcast series designed to increase public understanding and appreciation of the vital role microbes play on our planet and to promote the science of microbiology." Yes, this is a podcast all about the teeniest of the tiny. Who knew how magical it could be to delve into the micro? The more you get into the micro the more you see it in the macro. You must first start at the Microbeworld website. It's jammed packed with info. You'll see there that Microbeworld Radio is not just one podcast, but a lot of them: BacterioFiles, Meet the Scientist, Mundo de los microbios, This week in Parasitism, This Week in Virology and more. You can subscribe individually to each one of these shows, or you can simply get the iPhone app and have them all at once. Nice.

    • Photography 101- Having an iPhone 4 has made me be a picture taking maniac. This podcast is a great way to learn a little bit more about all aspects of photography. There are tons of episodes available that address the simple to the complex. One of the latest podcasts has nothing to do with digital photography but with a really cool technique for polaroid pictures called polaroid SX-70 manipulation. It's very cool. Now if I could just get my hand on a polaroid camera...Photography101 is also available for the iPhone and Android.

    • Philosophy Bites and Philosophy The Classics- I put these together, not because they have to be listened to together, nor because they are alike, but because they complement one another. Get into the conversation with Philosophy Bites. Listen to discourse and in depth interviews with awesome philosophers. You get an opportunity to become informed about an array of books that perhaps you have never heard of, plus be exposed to aspects of philosophy you may not get a chance to anywhere else! Philosophy The Classics is just that, The Classics. It is Nigel Warburton reading off his book of the same name. A really great resource to have. iPhone apps are available for both Philosophy Bites and Philosophy The Classics

    • iWoodwork- When was the last time that you did anything with your hands? I suppose getting started woodworking may be a bit far fetched, especially if you've never done anything like it, (plus you do need all the tools and everything), but I simply could not pass up the opportunity to share this podcast. Mark Sterner is such a great guy, down to earth, humble, knowledgeable and passionate about what he does. He cares deeply about his work and loves his community. His video podcast is very well done and thought out. He's supported by the Mark Adams School of Woodworking, having them as a sponsor and also helping them with their online woodworking presence. Check out iWoodwork even if you don't woodwork, it'll get your creativity going. If you do woodwork, this is a must for you! iWoodwork is also available as an iPhone app.

    • The Barefoot Beekeeper- I'm sure at some point you have heard all about the slow disappearance of bees and the huge impact that they have to our ecosystem. This podcast offers so much information about beekeeping, the bee ecosystem, as well as the world ecosystem. You get an opportunity to listen to interviews with an swarm of experts within and without the beekeeping culture, plus learn tips and tricks about building and keeping your own beehives! The passion for beekeeping also stumbles over onto an iPhone app called Biobees :)

    I hope learning a bit about some of these podcasts inspires you to learn something new and subscribe, or at minimum pop on over to iTunes and search for a subject you've been interested about for a long time and haven't ever followed through :) Podcasting is the ultimate choice of taking your education and growth into your own hands, offered to you by those that are truly passionate about what they know.

    Learn, grow and expand for 2011!

    How about sharing some of your favorite podcasts that helped you learn something new? Share them below!

    - Elsie


    Review of WPmob Lite: A Mobile Theme For Wordpress

    WPmob Lite screenshotOptimizing your website for mobile browsing has become very important in the world of podcasting, especially with all the new tablets and Super Phones. If you are using Wordpress, your choices for mobile themes have been pretty scarse. The one most folks are using now days has been WPtouch.

    There's a new WP mobile plugin called WPmob Lite that has come into my radar. I decided to check it out. Here are some of it's features intermingled with some of my initial thoughts:

    Good stuff- Customization and Readability

    The strength of the plugin comes from it's ability to be customized and the clean and fast loading mobile site that it provides.

    • You can customize it by putting your logo and a banner on the mobile site.

    • It seems that potentially there may be more mobile themes to choose from. At the moment there is one called Poseidon, which you can also customize.

    • You can customize social media icons which are displayed at the bottom of your main blog page.

    • You can override your WP landing page to a specific one on the mobile site.

    • Custom HTML for Welcome message shown on 1st visit, Custom 404 message, Custom footer content.

    • You can choose your first time visitors to land in your full site.

    • You have Switch Link and Custom CSS (not elaborating on this 'cause I have no idea what this does.)

    • You can customize Prowl push notifications.

    • My favorite aspect is that you can choose specific pages where the mobile theme is not used.

    • I adore the way you can easily play my episodes with my WP audio player of choice the degradable HTML5 audio and video player. It renders really well.

    • Reading the site is clear and easy. The text formatting of the posts looks great, at least from my iPhone.

    • The site loads relatively fast. I happen to have tons of pictures in every one of my podcast shownotes, and even then it did a pretty good job.

    Not so good stuff- Advertising and Lack of Theme Support

    • I'm using Thesis, and it's not compatible with this plugin. All you have to do is uncheck a setting where it says "Include functions.php from the active desktop theme." If you have that checked the mobile site will not work.

    • The navigation dropdown shows pages I do not want shown. This is due to the fact that I'm using Thesis. I've customized my navigation bar on my site, but because it can't use Thesis, then the pages that are shown in the mobile version are not ones that I have even displayed on my site anymore.

      I suppose this will require me to go into my WP settings and take care of that manually there.

    • Random AdMob adds on site. Big FAIL. As far as I could see within the plugin setting, there was no way to turn off these ads. I don't know how they are even getting on there as I have no advertising on my site.

    • Some links on the navigation do not go to where they should go. It's like they get stuck on a prior page/link. This may be a bug.

    • It's insane to get the proper sizes for the banner and logo. I'm not a web designer, nor graphic designer. I have very limited knowledge of creating graphics. It took me FOREVER to create a banner and logo that would fit and look relatively ok on the mobile site. I had to do a lot of random tweaking. I found no support for this on the developer's website.

    FYI, these are the sizes I ended up using: logo 300 x 50, banner 320 x 200.

    • Large pictures and videos look gigantic. They are not scaled for the mobile viewing at all. The only pictures that looked great were all my thumbnail images. Perhaps that is something I have control over either within the plugin or on WP, but I had no idea how to do it.

    Bottom Line

    The potential for WPmob Lite is great. I do love the customization, but the ease of set-up of this customization for one that is not well versed on web design/graphics is not the easiest.

    Reading and listening to my episodes on the mobile site was great, but I don't like the gigantic pictures and videos it renders which makes browsing less than stellar.

    Two points helped me make the decision to not to use this plugin: the random Admob advertising and the lack of Thesis support. I don't want the ads and I want the folks visiting my mobile site to have access to the navigation that I have chosen on my main site.

    If you are using WPmob Lite I would love your thoughts about the plugin. Are any of you using a different WP mobile plugin that you want to share! I'm still shopping for the perfect one ;)

    Leave your thoughts!

    -Elsie


    Marc Maron, NYTimes, Rolling Stone, Road Trip

    WTF is Marc Maron on a streak.  The show is currently the number two ranked podcast in iTunes, nipping at the heels of This American Life.  Ira Glass was a recently a guest on WTF so that seems fitting.  Ten minutes into the show and Ira is swearing.  if you haven't yet heard the show its a rare window into the life behind comedians.  Maron interviews the best talent in the industry, and draws amazing moments out of his guests.  It's the first show that comes to mind now for friends seeking podcasts.  But ignore our clunky bloggin's and head right over to his big New York Times story for the the full scoop.  

    Or check out the Rolling Stone roundup of The Ten Funniest People, Video and Things of the Coming Year.

    And if you are lucky, you can do what we did, take a road trip to catch his stand up in person.   We are currently enjoying Mama's Falafel in Philadelphia while we wait to catch his show.

     

    You should check out his App for iOS too!

     


    Podcast Clean-Up Series: Check Your Links!

    Podcast or podcasting icon
    Image via Wikipedia

    A couple of years ago, I was interviewed for podcast. Of course I linked to it in one of my blog posts as well as my own podcast show notes. About a year or so later I received an email from one of my podcast listeners informing me that a link on my site was going to a porn site!

    *Gulp*

    I quickly went back to the post she mentioned and realized that the podcast had podfaded. He had let go of the url, and the url was now a porn site! I had linked to that url at least 5 times on my site.

    That was when I began to make checking my links of great importance.

    Websites, blogs, podcasts, media links come and go. As I initially browsed through my blogroll I realized that almost half of what I was linking to was no longer in existence. This made me have to get really clear about cleaning up my all my links.

    Here’s a little check list to help you keep your links all nice and clean :)

    • Your Sidebar/Blogroll– Literally go down your sidebar and click onto everything that you have on the entire column. Make sure that you are sending people where you want them to go. Remove or update any dead links.

    • Six Months of Links– Go back to your last six months worth of posts and browse through to make sure that links that you used or referred to are actually working and in existence. Update as necessary to keep at minimum your latest post linking efficiently.

    • Videos– Videos are removed all the time. Having their code on your site slows down the loading of the post, plus irritates those that want to watch the now defunct video. Save them the hassle by removing the code or take the time to check to see if the video is available from a different video sharing service.

    • Image Links– When I first started blogging and podcasting I often linked back to images and graphics on other people’s websites. I had no idea about proper protocol. I'm still finding missing graphics and pictures on my older posts. Take the time to browse through your posts to make sure your images are all properly displaying.

    • Links to time sensitive material– Think about all the times that you promoted or shared links to events or event sites/pages that were time sensitive ie. podcamp boston 2008 sessions, macworld podcast meet-up 2007, PNME 2007 schedule, etc. Go back and un-link your references if they lead to a dead page. You can always do a quick-update and either link to a larger website with consistent relevant information, such as the main Podcamp site or write a one sentence update about the event mentioned.

    On your site, the areas that have the largest amount of dead links are on your oldest posts. Going back through all your posts, especially if you've been podcasting for a long time is a tedious job. Consider setting aside some time monthly to take care of it yourself, or perhaps invest on a little help from those places like fiverr :)

    I hope you have found these tips helpful!

    Do you have any good tips, workflow or even plug-ins/software that could make checking dead links on your site easier? Share them! I'm always up for making my life easier :D I'm sure other folks would love to hear about them!

    - Elsie Escobar


    Do You Tweet?


    One of the things that has been incredibly helpful not only in promoting my blog and helpful for finding new things to blog about has been Twitter.  Do you have a twitter account for your podcast? 

    New to Twitter? Check out this video from Common Craft here.  A really nice simple overview of Twitter.

    The Craft blog had a great post before Christmas - "Crafting Your Online Presence: Twitter Tools" - while this post is written with a crafty audience in mind, I think the info here is still very useful to podcasters too.  Diane Gilleland, who produces CraftyPod - a blog and podcast about making things, has put together a great list of tools to help you do more with Twitter.

    My favorite from her list is HootSuite and I am excited to check out Twitalyzer.  

    What are your favorite Twitter tools? And just a reminder - you can follow Libsyn on Twitter too - http://twitter.com/libsyn

    - Lindsay

     


    Podcast Podcasting Starter Kit For Absolute Newbies

    You've been hearing about it for a while and you're finally up for jumping in. Where do you begin if you want to podcast? Especially if you are not too familiar with what exactly podcasting really is.

    In order to offer the best advice I decided to put on my newbie hat and start where I would have, had I no knowledge of the subject: googling “how to podcast.” I believe that I did this exact same thing when I decided I wanted to podcast, although at that time, there weren’t so many results!

    I got a headache just skimming through all the information that came up. Holy cow!

    I gotta say that if I would have found what I found today, I would have given up. It would take so long to sift through all the sites out there that are simply focusing on keywords, making money on adwords and those that actually have helpful easy to digest information that will in fact help you start podcasting.

    So, I decided to make it as simple as possible and give you a place to start and avoid the pain of sifting through all the clutter.

    If you are serious about podcasting and want to do it either for your own personal self expression or as a business move, your first step is to listen.

    Part of learning anything is aligning yourself with those that are doing it, and doing it well. Podcasting is about giving voice, personal expression and freedom. All of these are nothing if not fueled by passion- passion for your work, your relationship, your hobby, or whatever has meaning to you. What better way to attune yourself to those that can lead the way than to listen to their voices?

    The following are specific episodes from podcasts about podcasting whose subject matter will both provide information and inspiration about podcasting. I'll provide download links for each episode as well as the specific podcast website and iTunes podcast page.

    After listening to these podcasts I hope that you gather optimal information and support to embark on your journey as a podcaster. Consider downloading the files and making yourself a little podcast starter kit playlist to get you all fired up!

    The Art of Podcasting Through Podcaster Voices:

    These 3 interviews come directly from the Podcast411 Podcast (direct link to iTunes). SOOO worth your time.

    • Leo LaPorte: Leo talks about podcasting, gear, and geeks out remembering the old while creating his current massive domination. He’s very candid and courteous about a lot of information. direct link to episode MP3

    • Tiki Bar: It’s so fascinating to see how artists are able to transform mediums. Jeff Macpherson is one of those folks. I dare you to listen to his creative process and work flow and not wanna grab a video camera and go at it :) He shares all about how Apple contacted him regarding featuring Tiki Bar in one of the keynotes, awesome. direct link to episode MP3

    • Grammar Girl: So inspiring to see what podcasting can become. Mignon is down to earth and accessible, incredibly talented and organized. It’s such a treat to hear her explain the creation of the Quick and Dirty Tips Network. Hearing her tell the story of how she ended up on Oprah is awesome! direct link to episode MP3

    There are so many more interviews to listen to. Subscribe in iTunes or go to podcast411.com

    Can You Make A Living Podcasting

    • Cliff Ravenscraft: This interview is from the Smart Passive Income Podcast (direct link to iTunes). It has an incredible amount of important and powerful information about podcasting and making money, plus it’s a great introduction to the Podcast Answer Man. After listening to this one, you will be chomping at the bit to get started. Cliff and Pat are both amazing sources of information. direct link to episode MP3

    Subscribe to the Podcast Answer Man(direct iTunes link). Cliff has HOURS UPON HOURS of insight and commentary on and about podcasting.

    The Smart Passive Income Podcast is not about podcasting but offers a wealth of information about exactly what the title states ;).

    Ready To Get Started Podcasting?

    There are other podcasting tutorials out there. There are tons of books out there. I found that Alison Sheridan’s series Podcasting on Podcasting (direct iTunes link) gets right to it and does it in the most accessible way that I have come across.

    Here are links to the MP3s of the first two episodes of the series (click and the file will automatically download:

    There are only 11 succinct and easy to digest episodes. By no means is this the be all and end all of how-to podcast, and some things are a bit outdated, but Allison is such an amazing teacher that you will absolutely have a clear understanding of how to begin and most importantly what questions to ask to get better at it!

    Find Podcasting on Podcasting in iTunes.

    If you can’t get enough of Allison, you can get much more of her on the Nosillacast Podcast hosted at podfeet.com

    Listening to all these episodes will take you about 3 hours, that’s almost no time at all! Especially if you listen in your car, or when you're working out or even playing Cut The Rope ;)

    I hope you are inspired and choose to take the plunge into the world of podcasting.

    When you are done, why not come on back and share your thoughts? If you are a seasoned podcaster, what podcasts or specific podcast episodes have inspired you?

    Share the love!

    - Elsie Escobar


    9 Health and Fitness Podcasts and Apps For Sustaining Healthy Living in 2011

    This time of year is when the majority of us decide it’s time to get healthy, or at minimum start to make better choices about our health. I've already seen a ton of posts out there guiding folks towards the best health and fitness apps and there will be a lot more how-to guidance from the health and fitness community.

    The hardest aspect about living a healthier life beyond the first step is sustainability.

    Without a doubt at the beginning of the year, there is a vast amount of support from many different places: local news, newspaper articles, special reports, magazine features, digital products, blog posts…I could go on and on. This helps whatever choice you have made stay front of mind, but as the year goes along, holding steady to your resolutions will become pretty darn hard.

    Since diet and fitness is not our expertise ;) we offer you a few podcasts that will help you maintain your commitment toward living a healthier lifestyle.

    Why podcasts? Because they are intimate, personal, community oriented, accessible and generally produced by folks that are absolutely passionate about what they do. Who wouldn’t want that person in their corner while attempting to take control of their health?

    Podcasts offer you an array of points of view that are not only about your own individual fitness and diet choices but show you a well rounded approach toward living a whole healthy life.

    1. Sustainable World Radio– As you get healthier you'll want the world around you to be just as healthy. This podcast offers you ways to take your health beyond your own body to the next level.

    2. The Living Barefoot Show– Hadn’t heard about running barefoot and it’s plethora of health benefits? This podcast will get you up to speed with insight, philosophy, gear and news regarding the newest fitness/health craze of running and living barefoot!

    3. Phedippidations– Running is a passion for so many people. If you are remotely thinking of starting to run in your fitness routine, this show is a must! If you listen consistently and you are not running or have never run, you will. Guaranteed. Bonus: this is one of the longest running and most consistent podcasts ever!

    4. Yogamazing– So running is not your thing, how about some yoga. Chaz offers you some easy to digest short video classes to get you started. He has tons of videos with different themes and focuses.

    5. Meditation Oasis and Meditation Station– Optimal fitness isn’t just about your physical body, our minds and the key towards true transformation. These podcast offers an array of short meditations and visualizations for different kinds of emotional and physical situations: anger, stress, creativity, rest, etc.

    6. Vegetarian Food for Thought Podcast– Obviously food plays a huge part in health and wellness. Even if your choice in diet is not a vegan lifestyle, this podcast gives you ways for to make more informed food choices.

    7. Build A Sexy Body– Love the description of this podcast “Honest and powerful information so you can get into the best shape ever.” The information ranges from specific information regarding building a specific body part, tips for gym workouts, cooking and tons fitness related information.

    8. The Reasonable Diet’s 6 Minute of Sanity– Information, motivation, tips and more toward firmly embarking and sticking with a more directed weight loss plan. Sandra gives great every day advice and is an awesome diet coach to have in your corner.

    9. Elsie’s Yoga Class– Full Disclosure, this is my podcast :) Taking yoga classes in yoga studios is expensive and perhaps for newbies, a bit intimidating. This audio podcast is designed to bring the class experience to you. Classes range from absolute beginners to more advance practitioners with occasional mini video tutorials.

    These podcasts are awesome ways to keep you motivated throughout the year! Just download of few episodes of each and when you are feeling less than motivated tap that play button and listen!

    BONUS: All the podcasts above have corresponding mobile apps that offer really helpful and in depth extra content for their show as well as greater accessibility!

    We hope you have a sustainable healthy and happy entire new year :)

    If you have a favorite health, fitness or cooking podcast that is your favorite, why not share it in the comments?

    - Elsie