This series is all about showcasing Libsyn podcasters. Its sole purpose is to introduce these awesome podcasts to the world as well as share their podcasting insight to empower the community!
Q & A with Chris Bowerbank from Across The Pond
When did you start podcasting?
My team and I began podcasting in October 2013.
Why did you start podcasting?
The four of us (hosts) have been regularly arguing about the English Premier League for at least a decade. Not many Americans loved football (soccer) then, but many more do now. So this fall we decided it was time to let the rest of the world in the door to argue with us.
English Premier League football is quickly growing in popularity since NBC took over the televising rights in America. We’ve built a very engaged community of crazy, football fanatics like us that love football banter.
What’s your show about?
Our show, Across The Pond focuses on the English Premier League covering the results, the feats, the controversy (there’s plenty), the history, and the everything between the lines – all from an American standpoint.
It’s a very obscure topic to many but we have a loyal cult following. If you’re interested in learning about the Premier League, I would give us a try.
What’s your podcasting set-up? Hardware, software, CMS, etc.
We’re very lucky to record out of a radio station in Washington, DC. Our primary equipment is listed below:
- Harris BMXdigital Console
- Electrovoice RE27ND Microphones
How have you promoted your podcast?
Initially we promoted through word of mouth but soon found that we needed to discover ways to grow our audience. Twitter has been a great help in growing our community.
We’ve developed an engaged following and have even met some of our notable guests through Twitter (e.g. members of ESPN and USAToday). It’s crazy how powerful Twitter can be. We’ve also utilized Twitter’s targeted and promoted campaigns to boost our reach amongst potential listeners.
Another medium we’ve explored to help promote our podcast is through merchandise. Although costly, merchandise has helped promote our show in interesting ways.
Merchandise can be costly but we’re currently in the process of partnering with a sponsor to help reduce the initial costs. Please visit our store if you’re interested in what we offer.
What do you know now that you wish you knew when you started?
If we had the gift of foresight, we definitely would have been spending less time editing and instead, releasing episodes much faster.
We live in a very transitional society and with a podcast like ours (where we’re constantly talking about the topic of the day), if we don’t release our show within a day of recording, we’re already old news.
Our producer, Ellen, likes to call these outdated episodes “moldy.”
On the flip-side, we take a lot of pride in our production quality. We’ve become much more efficient in producing episodes because everyone is constantly improving.
Our hosts are more organized, we understand each other’s speech patterns and realize when we’re talking too much (but sometimes you can’t help it!). Improvements amongst our hosts has led to a less cumbersome editing experience for our producers.
And one last thing. We would’ve created a website from day one if we’d had known how important it is for listeners.
Not everyone has iTunes.
Not everyone has Stitcher.
It’s important to have a central destination for people when they want to listen to your show but don’t know how.
But that’s the beauty of podcasting. We’re learning how to improve our show everyday and hope you’ll give us a listen.
If you have ANY interest at all in the English Premier League, Across The Pond will fit you just right. Don’t hesitate and subscribe!.
If you choose not to subscribe consider listening to their special World Cup Brazil 2014 episodes starting in late May. They’ll give you insight on many things related to the World Cup including the teams, players and atmosphere. Just do it.
If you have a love of sports or sports teams consider stepping into the podcasting world and we’d be more than happy to help you host all of your media.